Navigating The Mobile Landscape
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Here is my presentation for The eLearning Guild's Dec 6-7 Online Forum.
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Navigating The Mobile Landscape
- 2. Jeff Tillett Learning Technologist Media Producer Mojocat Creative Services
- 3. Navigating the Mobile Landscape Mojocat Creative Services
- 4. Jeff Tillett • Navigating the Mobile Landscape In this session we will 1. Look at the current state of mobile technologies 2. Review mobile technologies, platforms and operating systems 3. Discuss why mobile is a game changer for learning 4. Explore some mLearning case studies 5. Begin to see how mLearning could fit into your organization Mojocat Creative Services
- 5. Objective # 1 What is the current state of mobile? Mojocat Creative Services
- 6. At the end of 2011, there were 6 billion mobile subscriptions Mojocat Creative Services
- 7. That’s equivalent to 87 percent of the world population Mojocat Creative Services
- 8. Holy Cow! Mojocat Creative Services
- 9. 491.4 million Smartphone shipments in 2011 Mojocat Creative Services
- 10. This makes smartphones 31.8 percent of all handsets shipped Mojocat Creative Services
- 12. 68.7 million tablets and e-Readers sold in 2011 Mojocat Creative Services
- 14. Survey # 1 How often do you use your phone for accessing web content? Mojocat Creative Services
- 15. Objective # 2 Mobile technologies, platforms and operating systems Mojocat Creative Services
- 16. Platforms and operating systems Mojocat Creative Services
- 17. vs App Web Mojocat Creative Services
- 18. App Access to device features • Camera/Video • Geolocation • Accelerometer • Disk Access Mojocat Creative Services
- 19. Web • Dynamic content • Desktop access • Easy updates • More common skillset • More Scalable Mojocat Creative Services
- 20. Mobile development Mojocat Creative Services
- 22. Mobile and web are merging Mojocat Creative Services
- 23. Today’s development community is going by the “mobile first” Strategy Mojocat Creative Services
- 24. Say what? Mojocat Creative Services
- 26. Survey # 2 What mobile phone do you have? Mojocat Creative Services
- 28. Survey # 3 Do you have a tablet? Mojocat Creative Services
- 29. Deployment Options Mojocat Creative Services
- 30. Objective # 3 Mobile is a game changer for learning Mojocat Creative Services
- 31. We can now put learning in context. From the book The Mobile Learning Edge by Gary Woodil Mojocat Creative Services
- 32. Beyond single impact learning • Learning 2.0 • Extend the learning event • Gaming & interactive • Just in time accessibility Mojocat Creative Services
- 33. Connects with today’s audience Mojocat Creative Services
- 34. How we use mobile devices today • Social Networking • Apps • Calling and Texting • Gaming • email • Capture photo and video Mojocat Creative Services
- 35. Content is still key Mojocat Creative Services
- 36. 4 types of mLearning • Learning content ported from another source • User generated content • Repositioning and augmentation of existing business systems • Creation of new applications and implementations not previously possible before mobile From the book Learning Everywhere by Chad Udell Mojocat Creative Services
- 37. Shaping content for mobile learning Mojocat Creative Services
- 38. Objective # 4 Mobile Learning Examples Mojocat Creative Services
- 39. Case Study Company: Wiley Publishing Developer: Float Mobile Learning Technology: Native iOS Application with Social Tools Companion App for leadership skills development book. Adding a companion app provided interactivity to book allowing skills practice, group participation and peer feedback. It also allowed extended engagement to assure learner transferred information and acquired new skills.
- 40. Case Study Company: T-Mobile Developer: T-Mobile Learning and Development Technology: Graphic image and SMS A link was put at the end of an elearning and when the learner entered their mobile number and clicked the submit button a mobile commission card was sent to their phone via SMS. Even though the idea came late in the planning the Instructional Design team was able to quickly develop and deploy this mobile performance support tool. The front line employees praised the fact that is was always available to them on their mobile device. Additional mobile resources where created based on front line requests.
- 41. Case Study Company: T-Mobile Developer: T-Mobile front line employees Technology: Mobile device and video Capture front line retail sales elevator pitch’s. Share them out through internal social media platform. Higher level of participation than expected and better quality of videos was received. Some of the videos went viral within the organization. We also learned a valuable lesson in how skilled our front line employees where and that we needed a stronger partnership with them
- 42. Mobile Pocket Card #1 • Single scrolling page with important reference information • Accessible from mandatory WBT • Javascript form forwards to phone number Authoring Tool: • Adobe Fireworks • HTML • Javascript form Mojocat Creative Services
- 43. Mobile Pocket Card #2 • Web-like navigational reference card. • Accessible during training program. • Javascript form forwards to phone number Authoring Tool: • Adobe Fireworks • HTML • Javascript form Mojocat Creative Services
- 44. iPad to Mojocat Creative Services
- 45. Objective # 4 How could mLearning fit into your organization Mojocat Creative Services
- 46. Supplement existing training Mojocat Creative Services
- 47. A better blended learning... it's good Instructional Design Mojocat Creative Services
- 48. Performance support Mojocat Creative Services
- 49. Gather Frontline knowledge Mojocat Creative Services
- 50. Distributing video Mojocat Creative Services
- 51. Leverage existing apps or sites Mojocat Creative Services
- 52. Building a mobile learning strategy • Business alignment • Connect mobile at the curriculum level • Make it part of process • Think scalability Mojocat Creative Services
- 53. Thank You! Let’s connect www.mojocat.com Jeff@mojocat.com @mojotillett Mojocat Creative Services
Notas del editor
- Getsmartphone – foreshadowing
- At the end of 2011, there were 6 billion mobile subscriptions, estimates The International Telecommunication Union
- Source http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/
- Rapid
- Foundation of the web will be responsive and inherently mobile
- Responsive design
- Story……Pocket card interactiveMy touch championUsed mobile device to capture
- I just finished a project with a major insurance organization. They had existing eLearnings that were built in Captivate. They wanted the courses to work on iPads. I built them a prototype in Lectora (html 5). Based the success of that we they hired me to convert the rest of their courses.