2. What is Social Media?
The Platforms? Much more than the
Facebook platforms…
Twitter
LinkedIn The technologies
Google+
The behavior
YouTube
The lifestyle
Flickr
The relationships
Foursquare
Weibo
3. Rewriting the rules
Bottom up Changing:
Digital natives rule Media/broadcasting
Chaos over order? Advertising
Marketing
Reaches everyone?
Product
development
Customer service
Business
Politics
Education…
4. From sharing to crowd-
everything
Beyond sharing Is it better?
Crowdsourcing It’s not about if it is
everything: better or not (even if
Crowdsourcing was it is not better now)
originally about It will happen more
outsourcing and more anyway
Knowledge –
Wikipedia
Selling – Groupon
So it is about:
Investing
awareness, and
literacy
5. From mass to uniqueness
Globalization to From custom-made
tribalization products to custom-
Mass culture cannot made services
dominate anymore
Remember we were
worried about
English dominating
the web in the 90s?
9. But remember…
Social media must be part of the planning from
the start, not an afterthought
A moving target, so bear with the detours
Persistence will pays off in ways you did not
think of
11. Thank you
Charles Mok
Legislative Councilor (Information Technology)
charles@charlesmok.hk
www.charlesmok.hk
Facebook: Charles Mok B
Twitter: @charlesmok