mokono - experts in blogger engagement introduction for UK media agencies

1. your
one-­‐stop-­‐shop
for
blogs
mokono:
experts
in
blogger
engagement
for
UK
media
agencies
will.oatley@mokono.com

2. mokono
social
media
adver?sing
mokono
is
Europe’s
largest
blog
network,
specialising
in
blogger
engagement
mokono
owns
Europe’s
largest
blog
portals
as
well
as
sourcing
independent
blogs
for
hard-­‐to-­‐
reach
audiences
you
can
run
your
own
adver?sing
or
the
mokono
social
media
ad
or
u?lise
mokono’s
social
media
arm
to
develop
branded
communi?es
amongst
bloggers
which
maCer

3. mokono
methods
of
engagement
mokono
mokono
360°
mokono
display
social
media
ad
blogger
engagement
get
bloggers
involved
with
your
brand
through
achieve
reach,
promote
and
grow
your
product
reviews
and/or
awareness
and
response
client’s
social
presence
event
par?cipa?on
with
your
display
ads
with
the
mokono
social
media
ad
ensure
these
reviews
are
build
custom
blog
seen
AND
develop
channels
for
specific
expose
exis?ng
further
conversa?on
audiences
sen?ment
around
your
product
to
increase
passing
value
back
into
mokono
mokono
mokono
UK
reach,
4.8m
UU
and
authen?city
of
your
the
community
so
that
38.3
mm
PIs
communica?ons
you
can
mobilise
them
for
subsequent
campaigns
blogger
par?cipa?on

4. mokono
mokono
display
adver?sing
display
technology
consumer
all
formats
gaming
run
display
adver?sing
across
the
healthcare
business
to
business
mokono
porRolio
lifestyle
automo?ve
build
custom
blog
channels
to
target
hard
to
reach
audiences
gardening
photography
generate
travel
film
music
awareness
amongst
the
entertainment
fashion
most
influen?al
people
on
the
web
uk
inventory*
unique
users:
4,855,946
page
impressions:
38,311,000
*this
does
not
include
custom-­‐blog
channels

5. mokono
channel:
entertainment
mokono
example
blog
channel
display
hCp://www.musicrooms.net/
travel
unique
users:
1,500,000
page
impressions:
2,500,000

6. mokono
mokono
example
blog
channel
display
hCp://eu.techcrunch.com/
channel:
technology
travel
unique
users:
800,000
page
impressions:
2,000,000

7. mokono
mokono
social
media
ad
social
media
ad
approved
format
by
bloggers
for
bloggers
authen?cate
your
communica?ons
by
exposing
posi?ve
sen?ment
grow
your
brand’s
social
profiles
and
invite
bloggers
to
join
the
conversa?on
live
mock
example

8. mokono
mokono
social
media
ad:
universal
pictures
social
media
ad
authen?c
hand-­‐picked
reviews
opportunity
to
join
the
community
and
purchase
online
blogs:
film
and
entertainment
market:
germany

9. mokono
mokono
social
media
ad:
sony
ericsson
uk
social
media
ad
✪
custom
event
social
media
ad
✪
promote
key
social
profiles
prior
to
event
✪
ability
to
watch
video
in-­‐ad
✪
bloggers
invited
to
join
conversa?on
blogs:
music
(hip
hop/rnb
focus)
market:
uk

10. mokono
mokono
social
media
ad:
pizza
hut
uk
social
media
ad
✪
custom
offer
social
media
ad
✪
3,300
addi?onal
FB
fans
in
3
weeks
✪
78.7%
of
users
who
engaged
with
the
ad
viewed
selected
tweets
within
the
TwiCer
tab
✪
sen?ment
report
demonstrates
8.9%
rise
in
brand
men?ons,
of
which
82.3%
were
neutral-­‐posi?ve
blogs:
lifestyle
(indexed
high
against
parents)
market:
uk

11. 360
°
mokono
mokono
360°
blogger
engagement
blogger
engagement
blogger
audience
and
outreach
strategy
defined
mokono
has
experience
in
community
tracked
for
successful
bloggers
subsequent
invited
to
product
event/ building
loyal
communi?es
communica?ons
review
and/or
act
as
co-­‐ amongst
bloggers
authors
on
product
blog
mokono
we
ensure
blogger
content
is
insight
used
to
instruct
exposed
across
the
mokono
and
improve
dialogue
with
blog
reviews/ar?cles
porRolio
and
beyond
key
bloggers
and
their
released
and
amplified
by
community
mokono’s
social
plaRorm
and
as
managers
of
Europe’s
largest
blog
portals
we
know
measurement
of
reach,
how
to
communicate
with
sen?ment
and
bloggers
par?cipa?on
amongst
the
community

12. 360
°
mokono
mokono
rules
of
engagement
blogger
engagement
stay
engaged
nurture
growth
recruit
&
create
interna?onal
clients
include:
bmw,
t-­‐mobile
and
panasonic

13. 360
°
mokono
mokono
community
par?cipa?on
blogger
engagement
teaser
leading
to
editorial
post
on
portal
describing
theme
week
handpicked,
authen?c
blog
posts
users
invited
to
&
tweets
regarding
share/blog
brand/product.
around
what
image
leads
to
bmw
they
consider
as
blog
joy
par?cipa?ng
blogs
promoted
interna?onal
clients
include:
bmw,
t-­‐mobile
and
panasonic

14. 360
°
mokono
mokono
blog
crea?on
and
management
blogger
engagement
b2b
garden
community
created
by
mokono
blog
promoted
using
the
social
media
ad
blog
used
to
build
community
ader
9
months
aCen?on
prior
to
mokono
has
a
built
a
annual
event
b2b
gardening
community
reaching
key
bloggers
40%
of
the
es?mated
recruited
by
total
audience
mokono
to
co-­‐
author
hCp://spogagafa.blog.co.uk/

15. thank
you
will
oatley
digital
strategist
will.oatley@mokono.com