Every Api Needs a Product Manager • Mailjet
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Every Api Needs a Product Manager by Elie Chevignard (Mailjet)
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Every Api Needs a Product Manager • Mailjet
- 1. Every Cloud Service Needs API Product Manager The marketer’s point of view
- 4. @Elie__ “My API is my product” They say:
- 6. @Elie__ Are they wrong? “A mean rather than an end”
- 7. Headline should look like this @Elie__ API = Deliver a Product
- 8. Headline should look like this @Elie__ API = Deliver a Product ≠ Product. = A way to access an app.
- 9. Headline should look like this @Elie__ All we can say?
- 10. Headline should look like this @Elie__ “Their product is delivered through an API.” All we can say?
- 11. Headline should look like this @Elie__ “Their product is delivered through an API.” All we can say? But still, it feels wrong
- 12. @Elie__ No APIs Before the Product Manager Came in
- 13. Headline should look like this @Elie__ Now Everybody Knows About APIs
- 14. Headline should look like this @Elie__ Now Everybody Knows About APIs
- 15. Headline should look like this @Elie__ Now Everybody Knows About APIs
- 16. Headline should look like this @Elie__ Now Everybody Knows About APIs B2C / Prosumers
- 17. Headline should look like this @Elie__ Productization by
- 18. Headline should look like this @Elie__ Made APIs popular: EC2, S3... Productization by
- 19. Headline should look like this @Elie__ Wait. “Productization?”
- 20. Headline should look like this @Elie__ Wait. “Productization?” It sounds bad but...
- 21. Headline should look like this @Elie__ Building products
- 22. Headline should look like this @Elie__ Building products That’s what they do
- 23. Headline should look like this @Elie__ Before productization
- 24. Headline should look like this @Elie__ Before productization Only potential
- 25. Headline should look like this @Elie__ After productization
- 26. Headline should look like this @Elie__ After productization Usable
- 28. @Elie__ To Sell
- 29. @Elie__ Bezos didn’t invent REST, Jobs didn’t invent touchscreens Product Management Is Key
- 30. @Elie__ Hum.
- 33. @Elie__ Know this startup? = 100% API-driven
- 35. @Elie__ Know this guy? Ex Product Manager @Amazon
- 36. @Elie__
- 40. @Elie__ Not a single person
- 41. @Elie__ Not a single person But still, the product was an API
- 42. @Elie__ “As a service” Means you are Selling a Product, Not a Service
- 48. @Elie__ Can’t Touch MP3s But I can listen to it
- 49. @Elie__ Pay attention to the “as a”
- 50. @Elie__ = The way the product is delivered Pay attention to the “as a”
- 52. “SaaS”, “Web Service”... = Business Model / Marketing Notion
- 53. “SaaS”, “Web Service”... = Business Model / Marketing Notion = “Get the advantages of a product, but consume it like a service.”
- 60. @Elie__ Companies want to deliver products, not services.
- 61. @Elie__
- 62. @Elie__ “Your most valuable assets walk in and out of the door every day.” A Service Company
- 63. @Elie__
- 64. @Elie__ “To create a service business you can sell, do whatever you can to make your business have a product and a formula that predictably delivers results.” David Ogilvy
- 67. @Elie__ MUST be products Bottom line:
- 68. @Elie__ Turning Your API Service into a Product
- 69. Headline should look like this @Elie__ Again
- 70. Headline should look like this @Elie__ Again (I don’t own stocks)
- 71. Headline should look like this @Elie__ Follow the recipe:
- 72. Headline should look like this @Elie__ 1- Name it Follow the recipe:
- 73. Headline should look like this @Elie__ 1- Name it 2- Package it Follow the recipe:
- 74. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions Follow the recipe:
- 75. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution Follow the recipe:
- 76. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it Follow the recipe:
- 77. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it Follow the recipe:
- 78. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it Follow the recipe: Let’s try with an API?
- 79. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it See how it works
- 80. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet See how it works
- 81. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs See how it works
- 82. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc See how it works
- 83. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use See how it works
- 84. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use ‣SaaS See how it works
- 85. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use ‣SaaS ‣Proprietary MTA See how it works
- 86. Headline should look like this @Elie__ 1- Name it 2- Package it 3- Write instructions 4- Words of caution 5- Barcode it 6- Copywrite it ‣ Mailjet ‣APIs ‣API Doc ‣Terms of Use ‣SaaS ‣Proprietary MTA See how it works Thanks P&G!
- 87. @Elie__ The API Manager makes the magic happen
- 88. @Elie__ About Me
- 89. I've studied philosophy but my head ended up in the cloud. Head of Marketing @Mailjet Follow me @Elie__ @Elie__ About Me
- 90. See ya! @Elie__