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Five Ways to Boost Your Marketing Power
1.
Five Ways to
Boost Your Marketing Power
2.
Building an online
business is not easy, especially
3.
when you are
on a very limited budget. As I come
4.
in contact with
more people, I realize that numerous
5.
publishers and netpreneurs
are overlooking some very
6.
effective free advertising
opportunities.
7.
Examples of these
opportunities are:
8.
1. Welcome letter
for your subscribers - I subscribe to
9.
tons of groups
and ezines and am always disappointed
10.
when I get
the default welcome letter. Personalize it
11.
by introducing yourself
and letting the subscriber know
12.
about your website/business.
This is a crucial moment
13.
in that you
can start bonding/connecting with the reader
14.
before they even
get your ezine.
15.
*Inform them of
any specials you might have.
16.
*Tell them your
advertising rates and add a testimonial.
17.
*Invite them to
your site to utilize the free resources.
18.
*Let them know
your email so they can contact you.
19.
*Use some of
the space for ad swapping with other
20.
publishers and their
welcome letters.
21.
*Add an affiliate
product or program review.
22.
2. Goodbye letter
for your subscribers - This is your
23.
last chance to
get this person back. Make it a good
24.
one! ;-)
25.
Thank them for
being a subscriber and encourage them
26.
to re-sub. I
also have a little message in my goodbye
27.
letter that encourages
people to let me know why they
28.
unsubbed.
29.
Example:
30.
Thank you for
being a subscriber to the Bulletin.
31.
I am sorry
to see you go. If you could take a minute
32.
to let me
know why you unsubbed, I would appreciate it.
33.
Please drop a
quick note to (put email here)
34.
Thank you.
35.
By doing this
you might be able to change their minds
36.
and if not,
you could find ways to improve your ezine
37.
for the next
subscriber. Remember, always send them
38.
an appreciative thank
you note as well.
39.
3. Email Signature
- This simple but powerful method
40.
of promotion is
unknown to some. By using an effective
41.
email signature, every
time your email goes out to
42.
someone, you have
free advertising. Join several
43.
discussion groups and
message boards to utilize your
44.
sigtag to the
maximum.
45.
Example of a
email signature:
46.
Warm regards,
47.
Jane Doser
48.
FREE Ecourses -
Sign-up for one or all!
49.
(Put link here.)
50.
Build Your Business
with Us!
51.
(Put subscribe email
here.)
52.
You want to
keep your signature fairly short - about
53.
6 - 8
lines. Many discussion groups will have a limit
54.
to the number
of lines you can have in your sigtag.
55.
4. P.S. -
It has been found that a P.S. is very likely
56.
to get read.
Using a P.S. can be quite effective.
57.
Make it short
and to the point. A P.S. novel will more
58.
than likely be
ignored!
59.
Example:
60.
P.S. Need more
subscribers? FR~E Report
61.
(put email or
link here)
62.
Then you would
have your main message on auto-
63.
responder. Do not
just send them a sales pitch. Add
64.
some useful information
and resources that will
65.
actually help the
reader. This will get you more
66.
credibility, which is
extremely important if you want
67.
more customers.
68.
5. Thank you
page - An excellent way to get more
69.
subscribers is to
get together with a group of fellow
70.
publishers and set
up a group subscription page.
71.
Every time someone
subscribes to one of the group's
72.
ezine, the thank
you page will come up with a message
73.
something like this:
74.
Thank you for
subscribing to the Bulletin. Take this
75.
opportunity to check
out more quality ezines. Please
76.
check the ones
you wish to receive.
77.
You would have
each groups member's ezine listed with
78.
a short description.
This is a very powerful method of
79.
gaining subscribers because
the person is already in
80.
a subscribing mood
and will most likely check most or
81.
all of the
other ezines.
82.
The above advertising
opportunities are quite simple,
83.
but simple can
be most effective!
84.
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