1. The Internet Marketing Basics
You HAVE to Know
Objective: To learn the basics of Internet Marketing in an effort to better market your
product or service online.
http://slidesha.re/internet-basics

2. Overview
o What’s an Internet Browser
o What’s is a Search Engine
o What’s Keyword Research
o What does it take to build a legitimate website
o What’s a CMS (Content Management System)
o What’s Website Hosting
o What’s a Domain Name or URL
oWhat’s a Hyper or Anchor Link
o What’s a Merchant Account
o What’s an Affiliate Link
o Now What

3. What’s an Internet Browser?

4. What’s an Internet Browser?
Opera
Internet Explorer Mozilla Firefox
Google Chrome Safari

5. Which Browser Should I Use?
I use Mozilla Firefox!

6. What’s a Search Engine?

7. What’s a Search Engine?
“A web search engine is designed to search for
information on the World Wide Web and FTP Where do YOU want to be?
servers. The search results are generally
presented in a list of results often referred to
as SERPS, or "search engine results pages". The
information may consist of web pages, images,
information and other types of files.”
Organic SEO is the way to go! PPC works too if you have $$.

8. What’s Keyword Research?

9. What’s Keyword Research?
Competition
VS
Read This: http://mollermarketing.com/2008/09/16/keyword-research-demand-vs-competition

10. What’s Keyword Research?
Read This: http://mollermarketing.com/2008/09/16/keyword-research-demand-vs-competition

11. What’s Keyword Research?
Buyer vs. Brower Phrases?

12. What does it take to build a legit website?

13. What does it take to build a legit website?
A Budget!
READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/

14. What does it take to build a legit website?
Some Ideas about What You Want
READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/

15. What does it take to build a legit website?
Consistent Communication in Writing
READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/

16. What does it take to build a legit website?
A Realistic Timeline & Benchmarks
READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/

17. What does it take to build a legit website?
Quality Layout
READ THIS: http://mollermarketing.com/2011/10/07/10-things-ive-learned-about-website-design/

18. What does it take to build a legit website?
Ongoing Content Updates

19. What do I need for a website?

20. What do I need for a website?
Read This: http://mollermarketing.com/2011/05/23/to-host-or-not-to-host-is-it-even-a-question/

21. What’s a CMS?

22. What’s a CMS?

23. What’s a CMS?

24. What’s a CMS?

25. What’s a Domain Name (URL)?
READ THIS: http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

26. What’s a Domain Name (URL)?
READ THIS: http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

27. What’s a Domain Name (URL)?
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

28. What’s a Domain Name (URL)?
Keep it short!
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

29. What’s a Domain Name (URL)?
Keep it short! Use a keyword phrase
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

30. What’s a Domain Name (URL)?
Keep it short! Use a keyword phrase
Make a list of options
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

31. What’s a Domain Name (URL)?
Keep it short! Use a keyword phrase
Make a list of options
Could you wear it
on a T-shirt?
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

32. What’s a Domain Name (URL)?
Keep it short! Use a keyword phrase
Make a list of options
Could you wear it
on a T-shirt?
More than 1 year ownership
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

33. What’s a Domain Name (URL)?
Keep it short! Use a keyword phrase
Make a list of options
Get the .com!
Could you wear it
on a T-shirt?
More than 1 year ownership
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

34. What’s a Domain Name (URL)?
Keep it short! Use a keyword phrase
Easy to remember
Make a list of options
Get the .com!
Could you wear it
on a T-shirt?
More than 1 year ownership
READ THIS:http://mollermarketing.com/2009/01/08/5-essential-tips-when-selecting-a-domain-name/

35. How does it all work?
You can do this!

36. How does it all work?
Hosting Provider Office Building
The Analogy!

37. How does it all work?
Hosting Provider Office Building
Server Office Space
The Analogy!

38. How does it all work?
Hosting Provider Office Building
Server Office Space
Hosting Package Filing Cabinet
The Analogy!

39. How does it all work?
Hosting Provider Office Building
Server Office Space
Hosting Package Filing Cabinet
CMS Drawers in Filing Cabinet
The Analogy!

40. How does it all work?
Hosting Provider Office Building
Server Office Space
Hosting Package Filing Cabinet
CMS Drawers in Filing Cabinet
Website Content Folders in Drawer
The Analogy!

41. How does it all work?
Hosting Provider Office Building
Server Office Space
Hosting Package Filing Cabinet
CMS Drawers in Filing Cabinet
Website Content Folders in Drawer
Domain Name Names on Folder
The Analogy!

42. What’s a Hyper or Anchor Link?

43. What’s a Hyper or Anchor Link?
SEO HINT: The use of a keyword phrase as a link to take visitors and search engines
to another website or web page “…can determine the ranking that the page
will receive by search engines.” source

44. What’s a Merchant Account?

45. What’s a Merchant Account?
I recommend Paypal to get started.

46. What’s an Affiliate Link?

47. What’s an Affiliate Link?

48. Now What?

49. Now What?
Questions?
How has this been helpful?
Review the information
Do a self-assessment of your current online strategy
Don’t be afraid to ask for help
Send Nate an email: nate@mollermarketing.com
Register for upcoming webinars!

50. Thanks for your participation!
Watch this presentation online:
http://slidesha.re/internet-basics
Want more hand-holding and step-by-step guidance?
Work with Moller Marketing.

51. Sources
•http://newsinabox.net/media/posts/631-300x300.jpg
•http://internet-browser-review.toptenreviews.com/
•http://en.wikipedia.org/wiki/Web_search_engine
• http://i2.squidoocdn.com/resize/squidoo_images/590/draft_lens2211113module45288352photo_1247231533golden-triangle-heat-map.gif
• http://davidgreen.com/images2/search-engines.jpg
• http://mollermarketing.com/2008/09/16/keyword-research-demand-vs-competition/
• http://www.homebizpal.com/blog/wp-content/uploads/2006/12/keyword-hierarchy.gif
•http://reniacarsillodotnet.files.wordpress.com/2011/04/competition.gif
•http://www.etftrends.com/wp-content/uploads/2008/12/searching.gif
• http://www.womansday.com/cm/womansday/images/Iq/Are-You-an-Over-Buyer-or-an-Under-Buyer-mdn.jpg
•http://upload.wikimedia.org/wikipedia/commons/a/ae/Question_mark_3d.png
•http://www.businesscardtobusiness.com/images/discount_hole%5B3%5D.jpg
•http://www.sitepoint.com/blogs/wp-content/uploads/2009/07/budget.jpg
•http://blog.collegeprowler.com/wp-content/uploads/2011/09/choices2.jpg
•http://www.2020site.org/templates/images/blank-timeline.jpg
• http://4.bp.blogspot.com/_BfEMImT_WZA/TExbQErJnHI/AAAAAAAABX4/T5_YtNcXjiY/s400/freshcontent.jpg
• http://blog.newdesignmediagroup.com/wp-content/uploads/blog.newdesignmediagroup.com/2011/05/New-Design-Media-Group-617-600-8602.jpg
•http://phillymarketing.files.wordpress.com/2010/01/calltoaction.gif
•http://www.vrml-content.org/wp-content/uploads/2011/08/Enterprise-content-management-software-CMS.jpg
•http://www.kpib.co.uk/wp-content/uploads/2011/07/cms-wordpress-joomla-drupal.jpg
•http://www.pinoycpa.com/images/TheRules.jpeg
•http://www.geekoids.com/gallery/images/hosting.png
•http://www.web-payment-software.com/images/merchant-credit-card-processing-services.jpg
•http://www.fubra.com/wp-content/uploads/2011/03/affiliate-marketing-process1.jpg
Nate’s words of wisdom + links