![Quick Bio John Kim @jkimlosangeles VP of Products for Pelago Previously at: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Whrrl: Social Media Week LA
- 1. Location-Based Marketing: To Check-in or Not to Check-in John Kim VP of Products of Pelago
- 3. Yahoo!
- 4. Overture
- 5. White House
- 6. Accenture
- 8. Precision matters Primary values: What does it mean to others? How can this data make my everyday life more fun or make information to me more relevant? What else can I discover?
- 9. Whrrl is a real-world game with a purpose: to end Social Rut. Whrrl enables people to explore and experience their surroundings in an entirely new way.
- 10. How? By bringing together people with the same real-world passions to share ideas in a social game experience. Enter Whrrl Societies
- 11. Whrrl Societies = Passion Groups for the Real World “There’s a Society for that.” (Over 4000= and rapidly growing.)
- 13. The game - The gameplay in Whrrl is designed to compel Whrrlers to share their passions and intimate knowledge of the real world.
- 14. Unprecedented relevance - Simply by bringing together people of shared passions, the conversation gets more interesting. Then, Whrrl supercharges the discovery with proprietary algorithms.
- 16. Recommendations
- 17. Want Tos
- 18. Did-its
- 19. SharingTrend- setter Maven More Loyalty & Influence VIP Insider Rookie Users level up and earn titles as they gain points.
- 20. Check-ins help you discover Societies Pelago @ Pelago 90 Union St., Seattle Pelago 90 Union St., Seattle Rookie Four Seasons Society
- 21. Check-ins unlock recommendations, missions or challenges Pelago 90 Union St., Seattle
- 22. And share experiences Whrrl users share their real-world experiences out to Facebook and Twitter as photos and notes. Their friends then comment and “like” their slides - a viral loop. When friends are together, they can join their check-ins and connect their cameras!
- 23. And broadcast to the Web... Photos and notes are published out to Twitter and Facebook (not shown) Whrrl tracks page views
- 24. Check-ins unlock Society Rewards As users level up in the Society, they get more chances to win!
- 26. Virality
- 28. 1,100 locations
- 29. Among users who checked in
- 30. 44% visited a Murphy USA for the first time
- 31. 85% choose Murphy USA over a competitor
- 32. Brand study to follow