1. GROUP MEMBERS

Mommnah asad (roll# 03)

Marriam butt (roll# 21)

Ali aleem (roll# 55)

Hafiz M. waqas (roll#57)

Ali atta (roll# 59)

2. “Through the 1970s I developed my
Theoretical orientation, which was
Heavily influenced by the work of
Max Weber and his ideas on
Rationalization, bureaucracy as the
Paradigm of the rationalization process
By the 1980s, I began to put Weber's
Theory of rationalization together
With my interest in the expansion
Of the fast-food restaurants
By this time McDonald's and its clones
In the fast-food industry were spreading
Throughout the society. I was both
Struck and alarmed by this trend and,
In 1983, I published an essay entitled

4. MacDonaldization
MacDonaldization is defined as the
process by which the principles
of the fast-food restaurant are
coming to dominate more and
more sectors of American
society, as well as the rest of
the world.

5. Dimensions of MacDonaldization

Efficiency

Calculability

Predictability

Control

Irrationality of rationality

6. 
EFFICIENCY: the effort to discover
the best possible means to
whatever end is desired.

7. 
CALCULABILITY: the emphasis on
quantity, often to the detriment
of quality.

8. 
PREDICTABILITY: the idea that
goods or services will be
essentially the same from one
time or place to another.

9. 
CONTROL: domination by
technologies over employees and
customers.

10. 
IRRATIONALITY OF RATIONALITY:
various unreasonable things
associated with rationality and
macDonaldization, especially
dehumanization in which employees
are forced to work in
dehumanizing jobs and customers
are forced to eat in dehumanizing
settings and circumstances.

11. MacDonaldization of society
MacDonald's and, more
importantly, the principles that
lie its bases are affecting
increasingly more sectors of
society and more parts of the
world. The image is of a society
and a world in which it is
increasingly hard to find non-
MacDonaldized settings.

12. THANK YOU