Display and Mobile interaction (Moovade) by Frederic Feytons

1. Rich Media reach out to our mobile phones… Threat or Opportunity for the DS and Kiosk Industry ? AppsMarathon 26thSeptember2010

2. Digital Signage & Kiosk solutions come from a trueneed to communicatewithconsumers in OOH environments… 2

3. However… …the promisedmannaappearsdifficult to deliver! Gartner research (sept. 2009) – 3 key findings on digital signage : Usage : Solutions : Effectiveness : retailers shifting from running ad networks to extension of merchandising and branding strategies. lots available but few have working knowledge of retailer’s operating environment. present solutions offer poor content effectiveness measuring tools. 3

4. And… …the wave of mobile phone use to interactwithconsumersislikely to be tidal! Source : Gartner Group - Jan. 2010 - http://www.gartner.com/it/page.jsp?id=1282413 Besides the incrediblegrow of mobile solutions (21.6 billions mobile appdownloads by 2013), itistodayclearthat the pression ishigh on legacy solutions such as kiosks, amongotherreasonsbecause of deployment and operating costs. 4

5. Are Digital Signage & Kiosk solutions atrisk? Find vouchers Find the best price Organizeyour shopping 5

6. A bright future if… … we are smart enough to introduce new INTERACTION MODELS thatcapitalize on the intrinsicqualities of BOTH Kiosks/DS and Mobile Phones. Drivers for Consumers Drivers for Retailers / Brands Sense of exclusivity Ease of maintenance Personalized service Cost of deployment My own device Operating costs Practicality Control of environment Inspiration Two ways interaction Fun Personalized communication Value-add / service Build Image Economics Channel extension Resilience Mobile Kiosk 6

7. Creating a stronglinkbetween DS andthe public throughtheir mobile phone Mobile phone becomes a «smartremote control » Pieces of the communicationdownloadable to the mobile phone Receive content from the public Customize the information Multi-user and free to use 7

8. 8 2 praticalexamples… 8

9. 1. Security and asset protection : Service24 Shop consumers receive a service even during the closing hoursthrough an interactive screen behind the shop window,using their mobile phone as a smart remote control. Multiple users on an interactive screen Screen protected via the shop window Mobile phone advantages : vouchers receiving, contact details sending, profiling, product configuration, mobile payment, … 9

10. 1. Security and asset protection : Service24 Demo 10

11. 1. Security and asset protection : Service24 The user navigates in the screens using his joystick 11

12. 1. Security and asset protection : Service24 Using the “Map” button… 12

13. 1. Security and asset protection : Service24 Using the “Voucher” button… 13

14. 1. Security and asset protection : Service24 End of demo 14

15. 2. Extending consumer interaction : MyShoppingAssistant Extend DS scenario to catch the consumer at home with a “Never forget again to buy a product” service. In the retail, extend DS to give a service (e.g. a recipe) but also to generate new incomes (e.g. up and cross-selling based on browsed recipe) Link to dynamic mobile couponing 15

16. 2. Extending consumer interaction : MyShoppingAssistant Demo 16

17. At-home, shopping list on mobile phone To add a product, the consumer can scan its barcode (“I’ve just ended the milk box”) Configuration of added product Shopping list on mobile phone. 17

18. Idle, traditional digital signage broadcast Meanwhile, the consumer scans a barcode with its mobile. 18

19. The consumer scanned pastas, the screen displays product info The consumer navigates in the screen with its joystick. 19

20. Navigation in the main menu The consumer navigates in the screen with its joystick. 20

21. Navigation in the main menu The consumer navigates in the screen with its joystick. 21

22. The consumer gets a map for the product (click on map option) An assistant explains the consumer what to do with this screen 22

23. The consumer gets nutritional values for the product An assistant explains the consumer what to do with this screen 23

24. The consumer gets recipes propositions for the product The consumer navigates in the screen with its joystick. 24

25. The consumer selected a recipe; he has text, photos and videos for it An assistant explains the consumer what to do with this screen 25

26. The consumer can put a voucher for this product to his Ping.Ping Using the option menu 26

27. The voucher were added to Ping.Ping 27

28. Suggestions in the right part of the screen The consumer navigates in the suggestions with its joystick. 28

29. The consumer selected the suggested Red Wine Once again, the consumer navigates in the screen with its joystick. 29

30. 2. Extending consumer interaction : MyShoppingAssistant End of demo 30

31. 2. Extending consumer interaction : MyShoppingAssistant Gartner recommandation for successfull DS Enabled by this scenario DS should support improving the in-store customer experience Switch from push-based content to interactivity Support top basics customers want when shopping, e.g. way-finding, faster check-out, etc. 31

32. 32 And… onlyretails? Onlyscreens? Of course not! 32

33. About Belgiancompanyspecialized in mobile software development Moovade has two distinct offers iPhone, Android, Blackberry, Windows Phone, Java ME, Symbian Mobile Web & Widgets Solutions portability Solutions : , Services : mobile development, mobile web 34

34. Thankyou for your attention www.moovade.com info@moovade.com twitter.com/moovade Porte de Lorette, 78 4600 Visé - Belgium +32 4 379 86 27 34

35. 35 Appendixes 35

36. What are those mobile technologies & how cantheybring a value-add to DS & kiosk solutions? Rich Web mobile Richness of Interaction Bluetooth Pull & Captive Portal NFC MMS Bluetooth Push SMS Poor Freedom of Movement Controlled No limit

37. 37 Are consumersready for Interact? 2009 : European mobile Internet users : 17% Between Q2 2008 & Q2 2009 Worldwide mobile phone sales : 6.1% decrease Smartphone sales : 27% increase Polarization of the installed base : lowcost or smartphones Consumers are equipped and do much more thangiving calls and texting Source : Gartner Group - http://www.gartner.com/it/page.jsp?id=1126812 Source : ForresterResearch 37

38. : Shops & exhibitions 38

39. 39 : Tetris on a building 39