Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

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"Mobile advertising: how we got here and what's next" by Robbie Douek, Admob inc presented during 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010? Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau) Brussels

Technology Business

MSOffice1

Mobile Advertising: How We Got
Here and What's Next?

2009 AdMob, Inc. Confidential & Proprietary

AdMob Overview
• Size and Scope
160+ billion impressions since launch
15+ billion ad requests a month in 160+
countries

• Mobile Ad Products
Text Link & Graphical Banner ad units,
unique iPhone ad units, Analytics

• Partnerships
11,000+ mobile sites,
4,000 iPhone and Android applications

• Company
Headquartered in San Mateo,
Offices in NY, LA, Chicago, London,
Munich, and Mumbai

©2009 AdMob, Inc. Confidential & Proprietary

The AdMob Network: Sample Publishers

Sample Premium Sites

Innovative Mobile Content

Fun For Mobile

©2009 AdMob, Inc. Confidential & Proprietary

End of the Beginning

• Operator-centric world
• Slow networks
• Expensive data plans
• Phones with limited capabilities
• Advertising very limited
• Push marketing dominates
• Specialist Wapsites

2005-2007 AdMob, Inc. Confidential & Proprietary

ZagMe

2005-2007 AdMob, Inc. Confidential & Proprietary

Major strides forward in 2008/9

• Openness
• High speed networks
• Affordable data plans
• Rise of Smartphones
• Browser and Apps usage
• Pull advertising dominates
• Publisher Brands and Apps

2005-2007 AdMob, Inc. Confidential & Proprietary

Evolution of Mobile Advertising

2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |2008 |2009 |2010 |2011

©2009 AdMob, Inc. Confidential & Proprietary

Scale

www.admob.com/metrics
©2009 AdMob, Inc. Confidential & Proprietary

Questions?

Robbie Douek
Performance Sales Director
Southern Europe,
AdMob
email rdouek@admob.com
www.admob.com/metrics

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Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

1. MSOffice1 Mobile Advertising: How We Got Here and What's Next? 2009 AdMob, Inc. Confidential & Proprietary

2. Slide 1 MSOffice1 ; 08/06/2009

3. AdMob Overview • Size and Scope 160+ billion impressions since launch 15+ billion ad requests a month in 160+ countries • Mobile Ad Products Text Link & Graphical Banner ad units, unique iPhone ad units, Analytics • Partnerships 11,000+ mobile sites, 4,000 iPhone and Android applications • Company Headquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai ©2009 AdMob, Inc. Confidential & Proprietary

5. End of the Beginning • Operator-centric world • Slow networks • Expensive data plans • Phones with limited capabilities • Advertising very limited • Push marketing dominates • Specialist Wapsites 2005-2007 AdMob, Inc. Confidential & Proprietary

6. ZagMe 2005-2007 AdMob, Inc. Confidential & Proprietary

7. Major strides forward in 2008/9 • Openness • High speed networks • Affordable data plans • Rise of Smartphones • Browser and Apps usage • Pull advertising dominates • Publisher Brands and Apps 2005-2007 AdMob, Inc. Confidential & Proprietary

8. Then and Now

9. Then and Now

10. Twitter!

12. Revolution

13. But it’s not all about ad formats...

14. Better Information

15. Experience

16. Measurement

18. Standards

19. Targeting

20. Client Recognition + Rise of Brands

21. Apps!