2. Company profile Founded: 1998 Core competences: telematics hardware, software and services Core product lines: Vehicle management and security Access systems management Certificates: ISO 9001:2008; CE for hardware products Team: 16 (+5) Subsidiaries: Median SD (50%) – applications development Track24 SIA (100%) Sales (2010):1,2m EUR Export (2010): Scandinavia, Baltics, CEE (8%) End users Vechiles in service 6136 (other countries 1910) Shareholders: Ambient Sound Investments (70%) 10 current and former employees (ca 30%) by
3. Oskando in St.Petersburg Looking for partnership with potential resellers in St. Petersburg area Oskando and our resellers network could be used to enter EU market by
4. SeeMe - in short Web based fleet managment system End users – SME 3 - 100 vechicles Modularity Attractiveinterface Good reporting and managment tool Possible to integrate different hardware by
5. Customer problem Vehicle fleet owners lose ~20% of turnover to: Low driver productivity Poor resource allocation Unnecessary idling Fuel theft Poor/dangerous driving behaviour High repair/maintenance costs Driver & vehicle securityThis results in extra yearly cost of approx. €2,000 per fleet vehicle by
6. Customer solution: SeeMe SeeMe is a fleet management software platform that provides vehicle fleet operators gps-tracking, remote metering and control systems web access mobile internet sensors application results by
7. Case study: RagnSells “Oskando has been a good partner for us since 2008 and can be set as a perfect example of good software development” by
8. Case study: G4S “Clear and quick overview of our vehicles and system’s stability give every reason to be very satisfied” by
9. Easy to start SeeMe lowers the entry barriers to telematics services: Low capex Pay for what you need No long-term contracts Intuitive user interface Works on any device with web access by
11. Easy to use Computer and smartphone access Clear overview about the past Notifications of important events Visualized reporting Accurate planning Visual track replay by
12. SeeMe modules today Map Last positions, track history & animation, search & route planning, POIs for convenient, personalized and operative user experience Trips & Journal Adding comments, purposes and types to trips for complete insight about drivers’ actions through the day Reports Summaries of distances, durations, places, purposes and trip typesfor quick, clear and comparative analysis User & module management Module and vehicle based user permission systemfor maximum flexibility and rapid customer integration by
13. SeeMe modules today by Events Defining business rules and being notified via e-mail or SMS for immediate response time to problem situations Messaging Sending-receiving messages to and from a car navigation devicefor accurate work management and cutting communication costs Transport planning Defining daily visits to locations and measuring fleet performancefor getting daily work processes under control Extensive use of SeeMe API Standardized and well-documented XML interfacefor integration with customer backend systems
16. SeeMe market strategy Eastern Europe and Baltic Sea area: Sweden, Finland, Norway, Latvia, Lithuania, Bulgaria, Poland, Hungary, Czech Republic, Slovakia, Russia Partnering with local resellers who will become Oskando’s distribution and marketing partners Oskando can leverage on local partners’ market expertise, front-line support plus hardware installation and service capability
17. Value-add for resellers No investment required Feature-rich software Attractive revenue sharing opportunity Easy localization Support tools for hardware and software Open platform for various hardware Open software for custom solutions
20. Key executives Tauno Talv, CPO, (33) Has been working with Oskando for 5 years and 11 years in development and sales of GPS systems. http://ee.linkedin.com/in/taunotalv Jaanus Truu, CEO, (47) MA in mechanicsHas been working in Oskando for 2 years, previous 16 years worked in pan-European freight forwarding business for Frans Maas and Ewals Cargo Care ee.linkedin.com/pub/jaanus-truu/3/5a/55b Jüri Tarkpea, CTO, (29)Has been working in Oskando for 4years with responsibilities in development of SeeMe. Earlier working experience in programming GIS applications in Estonia and United Kingdom ee.linkedin.com/in/jyritarkpea by