The document discusses Softcup, a tampon alternative that provides up to 12 hours of period protection. It notes consumer frustrations with traditional pads and tampons and shares feedback from women who have used Softcup describing it as comfortable, reliable, and allowing freedom of movement. The document then provides information on how Softcup compares to other products, how to use it, who the target consumer is, where to find it, and compares it to reusable menstrual cups.

1. Life without interruptions.
12-hour period protection.
Welcome Moms Meet!

2. So. . . What the heck is this thing?
A tampon alternative that gives you up to 12
hours of period protection
(Yes, really, 12 hours)

3. It sounds strange, and different.
It is different.
Remember when you first tried a tampon?
You want me to put that where?

4. In Consumers’ Words: Tampons
! “I sometimes have to wear a pad and a tampon just to go
to work.”
! “I am afraid of leaking.”
! “I would like to be able to sleep through the night and not
have to get up to change my pad or tampon.”
! “Tampons can feel very dry.”
! “I hate changing tampons. You might as well announce
you have your period. I don’t want to carry a bag all the
time.”
Source: May 2012 focus group of 900 women by Appleseed Consumer Insight. Study sample was balanced to
the 2009 U.S. Census for region, income and education, including only menstruating women who are the
decision-maker for feminine protection purchases.

5. In their words: Softcup users
! “It allows me to do what I want to do.”
! “Softcup is barely there.”
! “It’s not drying like tampons.”
! “It’s more reliable and I like not having to think about
changing it all the time.”
Source: May 2012 focus group of 900 women by Appleseed Consumer Insight. Study sample was balanced to
the 2009 U.S. Census for region, income and education, including only menstruating women who are the
decision-maker for feminine protection purchases.

6. Life without interruptions
! You can wear Softcup during any activity
• Sleeping for a full night
• Swimming
• Sports
• Yoga
• Chasing after kids
• Eating chocolate
• Mess-free sex on your period
(Yes, really. Yes, I’ve tried it, and no, he can’t feel it).

7. How Softcup Compares
How does Softcup compare to tampons
Tampons
Pads
Softcup
and pads?
Can Be Worn Up to 12 Hours
Can be worn during intercourse for mess-free sex
Eliminates menstrual odor (flow not exposed to air)
maybe
Can be worn overnight
Not associated with Toxic Shock Syndrome (TSS)*
Does not inhibit physical activity
So comfortable it’s undetectable to user
*More than 250 million Softcups sold with no reported cases of TSS

8. Softcup is Safe and Effective
! No Residual Fibers
! No Dryness
! No Bleach
FDA-approved, it has ! No Pesticides
undergone extensive ! No Dioxins
! No Carcinogens
laboratory and human ! No Polycarbonates
clinical testing. ! No Bisphenol-A (BPA)
! No Latex
! No Polystyrene
! No Polyvinylchloride (PVC)
! No Phthalates

9. How to Use Softcup
softcup.com/video-tutorials

10. Who is the Softcup consumer?
! Women 18-44
! Busy, active, on the go
! Likely to be among the first to try new
products
! Recommend products to their friends
! Use social media
! Shop in stores and online

11. See our online reviews. . .
Walgreens.com /74 reviews
Drugstore.com /459 reviews
Amazon.com /83 reviews
Ratings as of 07/28/2011

12. Softcup is available at
Where to Find Softcup

13. Connect with us
Facebook.com/softcup
@insteadsoftcup
Youtube.com/insteadinc
customer.service@softcup.com
800-INSTEAD

14. Blog Tools
softcup.com/content/press
• Graphics, photos
• Logos
• Articles
• Instructions, videos

15. Thank you
Tracey Saenz Kaitlin Ball
tracey@evofem.com kaitlin@evofem.com

16. Softcup vs. Other Reusable Cups
Reusable Menstrual Cup Softcup
• Use 1 per year • Disposable, or 1 per cycle reusable
• $30-40 • $3 - $9 per cycle
• Sits in vaginal canal • Past vaginal canal, under cervix
• Sterilize between cycles • Dispose between cycles
• Mess-free sex ok