It is a challenging time for telecommunications providers: landline voice is in decline, mobile voice margins falling, and the High Speed Internet market is saturated. In order to win in this increasingly competitive landscape, operators must dramatically increase their pace of innovation, focus on the customer experience and, most importantly, bring to market new applications. In this webinar find out how MongoDB is enabling Telecommunications operators worldwide to: Improve their current offerings with faster time to market Roll out new services such as M2M, unified messaging, cloud, and OTT video Increase customer satisfaction Operators have tremendous assets in their networks, billing relationships, and knowledge of subscriber behavior across devices and applications. Those that leverage these strengths with greater agility will succeed in the market. The use cases are specific to Telecommunications, but the patterns of usage - agility, scale, global distribution - will be applicable across many industries.

1. Using MongoDB to Succeed
in Today’s Telcom Market

2. 2
Once Upon a Time

3. 3
Then Complexity Happened
• Explosion of
New IP
Services
• Rise of
Mobile
• Device
Proliferation

4. 4
Telco Market Challenges
Despite providing the network that enables
services, telcos are not seen by consumers as
providing the value
Bandwidth and Usage Up Margins and Subscriber
Lifetime Down
So is competition

5. 5
Don’t Discount Operators Yet
Network
Subscriber Billing
Relationship
Enormous amount
of information about
subscribers
Service Providers Have Amazing Assets

6. 6
Carriers have the Opportunity to
Thrive
A B
Operators have
great assets in their
networks and
subscriber
relationships. How
can they translate
that into revenue
growth?

7. 7
Change is Necessary
Become more Agile
• Try Easily
• Fail Quickly
• Scale Fast
Move from being
Network centric to
Subscriber Centric
Build new Services
to drive net new
revenue growth

8. 8
How does MongoDB help?
Increased Developer Productivity Better Customer Experience
Faster Time to Market Lower TCO

9. 9
Relational Database Challenges
Data Types
• Unstructured data
• Semi-structured
data
• Polymorphic data
Volume of Data
• Petabytes of data
• Trillions of records
• Millions of queries per
second
Agile Development
• Iterative
• Short development
cycles
• New workloads
New Architectures
• Horizontal scaling
• Commodity
servers
• Cloud computing

10. 10
MongoDB: Operational Big Data
Horizontally Scalable
-Sharding
Agile
Flexible
High Performance
Strong Consistency
Application
Highly
Available
-Replica Sets
{ author: “roger”,
date: new Date(),
text: “Spirited Away”,
tags: [“Tezuka”, “Manga”]}
+Aggregation
Framework
+MapReduce
Framework

11. Use Cases

12. Becoming More
Agile

13. 13
• Many channels: brick and
mortar, web, telesales
• Many products: prepaid,
postpaid, devices, VAS
• Different systems,
requirements, features –
Inconsistent view
• Consolidated with
MongoDB
O2 – Omnichannel Product Catalog

14. 14
Serves variety of content and user services on
multiple platforms to 7M web and mobile users
Case Study
Problem Why MongoDB Results
• MySQL reached scale
ceiling – could not cope
with performance and
scalability demands
• Metadata management
too challenging with
relational model
• Hard to integrate
external data sources
• Unrivaled performance
• Simple scalability and
high availability
• Intuitive mapping
• Eliminated 6B+ rows of
attributes – instead
creates single document
per user / piece of content
• Supports 115,000+
queries per second
• Saved £2M+ over 3 yrs.
• “Lead time for new
implementations is cut
massively”
• MongoDB is default
choice for all new
projects

15. Moving to a Customer-
Centric View

16. 16
• Moved from Policy-centric
view to customer-centric view
• 100M+ customers
• 70+ source systems
• 3 months
• 1 app
• Many more uses to come…
MetLife – 360-Degree Customer View

17. 17
O2 – Mobile Ads
• Location-based ads pushed to
users based on geo data from
cell towers
• Mobilize previously siloed
data
• New revenue stream
• Many more opportunities…

18. Drive New Revenue

19. 19
• Media streaming service to
monetize the network
• Compete with over-the-top
(OTT) entrants
• Time to market is crucial
Global Telco – OTT Content

20. 20
Unified Mobile Messaging
• Large US carrier offering
messaging application on
smart phones
• Offers integrated SMS/IM
address book
• Need to address rapid
scaling and geographic
distribution once
application becomes pre-
loaded on smart phones

21. 21
• Machine-2-Machine (M2M), AKA Internet of Things
• Real-time processing of billions of readings
• Beta customer: utilities provider collecting data from meters
Telefonica – M2M
Fleet
Management
Smart Grid Vehicle
Telematics
Health Care Digital
Displays
Retail Kiosk
Vending
Machines
Transaction
Processing
eReaders Logistics
Devices
Sensor
Networks
$$$

22. 22
• Fleet Monitoring and Optimization
• Connects company, dealers, customers
• Sensor data, weather, best practices
• Improves fleet performance, safety,
uptime, yields
• Informs product design, warranty and
failure analysis
• Why MongoDB
– Flexible data model
– Geospatial
Industrial Equipment Manufacturer

23. 23
Cloud Services: Multiple Business
Models
• Consumer cloud: Major
European Carrier offering
consumer cloud to mobile
subscribers for sharing content
– Flexibility, Scalability limited on
relational database
– Increased stickiness of mobile
offering
• PAAS: Another major European
carrier offering MongoDB as a
service as part of larger PAAS
play
– New market segment opened
Consumer or
Enterprise Cloud
Service

24. 24
• Real-time network management
• Customer sentiment analysis
• Digital asset management
• WiFi offload
• Connected Home
• mHealth
• Targeted ad serving
Other Use Cases

25. About
MongoDB

26. 26
Training
Online and In-Person for Developers and Administrators
MongoDB Monitoring Service
Free, Cloud-Based Service for Monitoring and Alerts
MongoDB Backup Service
Cloud-based service for backing up and restoring MongoDB
10gen Products and Services
Subscriptions
MongoDB Enterprise, Monitoring, Support, Commercial License
Consulting
Expert Resources for All Phases of MongoDB Implementations

27. 27
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MongoDB Downloads 10gen.com/download
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Webinars and Events 10gen.com/events
White Papers 10gen.com/white-papers
Case Studies 10gen.com/customers
Presentations 10gen.com/presentations
Documentation docs.mongodb.org
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