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Similar a Workshop Succesvoller ondernemen met Social Media
Similar a Workshop Succesvoller ondernemen met Social Media (20)
Workshop Succesvoller ondernemen met Social Media
- 1. Welkom bij de workshop Succesvol ondernemen met Social Media Door: Monique Dijkman en Anja Grüteke 19 mei 2011, De Zaak & De Linkfirma
- 2. Doelstellingen workshop Hoofddoelstelling Succesvol ondernemen met social media Subdoelstellingen U kent de belangrijkste social media U weet welke social media nuttig zijn U kunt zichzelf presenteren op social media U kunt een marktstrategie ontwerpen incl. social media
- 3. Doelgroep workshop Ondernemers in MKB: met weinig kennis van en ervaring met social media die overwegen social media effectief in te zetten en te integreren in de online marketingstrategie.
- 4. Opzet workshop Kennisdelen Interactie Doen: zelf aan de slag Concreet: morgen van start! 09.30 – 16.00 uur
- 5. Opzet workshop Kennisdelen Interactie Doen: zelf aan de slag Concreet: morgen van start! Ter 09.30 – 16.00 uur inspiratie!
- 6. Programma workshop Welkom en introductie Even sociaal Wat zijn social media? Casus @Woningadviseurs en andere praktijkvoorbeelden Doelen en doelgroepen Een social mediapitch Aan de slag: grote en kleine stappen Afronding en evaluatie
- 7. Programma workshop Welkom en introductie Even sociaal Wat zijn social media? Casus @Woningadviseurs en andere praktijkvoorbeelden Doelen en doelgroepen Een social mediapitch Aan de slag: grote en kleine stappen Afronding en evaluatie
- 8. Aan de slag! http://www.youtube.com/watch?v=_PHnRIn74Ag
- 9. Welkom!
- 12. Feiten en cijfers 500.000 twitteraars in Hyves NL actief aanwezig. 10 miljoen in NL 57% man. Vrouwen > mannen Lager opgeleid Alle leeftijden LinkedIn Facebook: 4,2 miljoen Gem. 41 jaar accounts 2,8 miljoen in NL Jong Vaker vrouw Onder 35 Hoger opgeleid Geen man/vrouw of opleiding verschil 12 De LinkFirma
- 13. Theconversationprism.com 13 De LinkFirma
- 14. 14 De LinkFirma
- 15. Videosites Fotosites An audience with audiences Brian Solis Netwerken Blogs, twitter 15 De LinkFirma
- 17. www.blogger.com
- 19. www.flickr.com
- 23. o Iedereen kent 250 mensen (1ste graad) o Deze 250 kennen er 125 = 31.250 (2e graad) o 31.250 * 125 = 3.906.250 (3de graad) o 3.906.250 * 125 = 488.281.250 (4de graad) o 488.281.250 * 125 = 61.035.156.250 (5de graad) kracht van LinkedIn
- 24. o Iedereen kent 250 mensen (1ste graad) o Deze 250 kennen er 125 = 31.250 (2e graad) o 31.250 * 125 = 3.906.250 (3de graad) o 3.906.250 * 125 = 488.281.250 (4de graad) o 488.281.250 * 125 = 61.035.156.250 (5de graad) kracht van LinkedIn
- 25. Praktijkvoorbeeld Branded hyve Parfuminderen (Neutral) 25
- 28. Waar is de klant? Voorbeeld: WNF Nederland www.wnf.nl 15% online werving Hyves.nl 20.000 members Waarbenjij.nu (z.o.z.) > 1.500 groepsleden Facebook > 1.000 likes
- 31. Praktijkvoorbeelden twitter en community 31 Voorbeeld: Dell Community o.a. FAQ’s, downloads, how-to- video’s, forum) Voorbeeld: UPC Webcare
- 35. Welkom LinkedIn in ‘t kort Met dank aan: Liesbeth Jansen en Logeion, vereniging voor Communicatie
- 36. o Iedereen kent 250 mensen (1ste graad) o Deze 250 kennen er 125 = 31.250 (2e graad) o 31.250 * 125 = 3.906.250 (3de graad) o 3.906.250 * 125 = 488.281.250 (4de graad) o 488.281.250 * 125 = 61.035.156.250 (5de graad) kracht van LinkedIn
- 37. o Iedereen kent 250 mensen (1ste graad) o Deze 250 kennen er 125 = 31.250 (2e graad) o 31.250 * 125 = 3.906.250 (3de graad) o 3.906.250 * 125 = 488.281.250 (4de graad) o 488.281.250 * 125 = 61.035.156.250 (5de graad) kracht van LinkedIn
- 44. Geef waar anderen om vragen. Deel om te vermenigvuldigen. Vraag om wat je nodig hebt. Ontvang waar je om hebt gevraagd. Bedank anderen die je helpen om succesvol te zijn. netwerk-attitude
- 46. Aan de slag: twee sporen (Online) marketing strategie
- 47. Aan de slag: twee sporen Direct: Twitteraccount aanmaken (http://www.explania.com/nl/animaties/detail/wat-is-twitter) Gericht je doelgroep volgen Voorzichtig gaan zenden (aardige voorbeelden: @Blokker, @Dreizen en @Dreizen_webcare) In dialoog gaan met je klanten, bijv. @Rituals of @Vegaslager) LinkedIn-profiel invullen http://www.youtube.com/watch?v=K7B4bYQys3Q Aanmelden bij LinkedIn-groepen interessant zijn Luisteren, vragen en delen.
Notas del editor
- @ZZPCommunicatie
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- @ZZPCommunicatie
- @ZZPCommunicatie
- 17-05-11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- 05/17/11 19:03 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.