Monique Ramsey, Founder & CCO of Cosmetic Social Media, shares strategies and best practices for using new & social media to deepen existing patient relationships and create new ones.

1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM2 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

3. Certified Social Media Strategist since 2009

4. Panelist, Speaker, Trainer

5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

6. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times

7. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons

8. Development and Implementation Team for Inform&Enhance® practice management software http://go.cosmeticsocialmedia.com/SKM2 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

9. Referral Paths – Then & Now Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

11. 55 million Tweets per day

12. 300,000 new users per day

13. Twitter search engine gets roughly 600 million search queries per day

14. 10th most popular website on the internetUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Source: Reach Local

16. 750+ million active users

17. 150 million accessing via their mobile devices (700 billion+ min/mo)

18. 30-45 age fastest growing

19. 2nd most trafficked site on web

20. 700,000 local business pages

21. 30 billion+ pieces of content shared each month Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Sources: Reach Local & f8 Keynote

22. The Goal To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement! Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

23. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

25. High Transparency: authentic, genuine, humble

26. HighTouch: # touchpoints / year

28. High Trust 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services. -Via NOP World Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

29. This just in from moms… 68% don't mind having brands contact them through social media if they feel the content is relevant to them. 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

31. No hidden agendas

32. Be Authentic

33. Be Humble

34. Be Yourself

35. Controlling vs. *influencing*Image Source: EverydayTenacity.com

36. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Radical Strategic Visibility

37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Fresh ContentBlogging Helps SEO

38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media More Website Traffic

39. Who Should Blog? SEO/Webmaster Guy The Intern The Receptionist Your Child The Physician Hired Writer The Office Manager Your Ex The Pizza Guy

40. Elements of a good blog post Compelling Headline Tells a Story “Someone Like Me” Simple writing Short & Sweet (350 words max) Optimized with links and key words Source: La Jolla Cosmetic Surgery Centre Blog

41. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Mobile & Gamification of Culture 31% of mobile users have a smartphone now 43% of mobile users will have one by 2015. That’s 101 million people. 183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal

43. Data Exchange

45. Photos

46. Website

47. “LIKE” on Facebook, etc.

48. Biz Card Contact info

49. Store secure patient data for emergency responders

50. Rx. Instructions

51. How To videos

53. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

55. Ask for the LIKE

56. Use free resources such as WildfireApp Show them where else you are – other places to engage

58. E-Blast & “Like” Campaign Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

59. Landing Tab New “Recommend” feature Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

60. Reveal Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

61. Tabs, Apps, Widgets Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Check Your Hidden Posts Add Your eBlast sign up form Add Your eBlast archive Photos in logical albums *(and add fresh content frequently) Upload videos Point to other social platforms Contest entry Seminars & other events

63. 1.29% feedback

65. Polls Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

66. Post You Want to See Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

67. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Posts You Want to See

69. Invite them to talk offilineUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

70. Volume Of Facebook Sharing By Day But… do what works best for you – whatever will give you the best chance of consistency (success)

72. Types of Ads A destination on Facebook – your page, an event, application (contest, poll, etc) or group Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

73. Types of Ads A destination off of Facebook – your website, blog, an event, app Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

74. Types of Ads Attributes value to various objects on the site - photos, wall posts, status updates, and notes Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

76. The New FB Ticker Business Page updates will not appear here… BUT Sponsored Stories are eligible to be displayed Notice the Hover/Pop-Out Feature Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

77. EdgeRank The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. … Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

78. Google+ Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.) Coming by the end of 2011 for business Shutting down non-user profiles until the feature becomes available Full Google experience (integration of all products) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

79. Google+ Profile Photo Albums Hangouts (“Meetings” for Biz) Sparks (interests) Circles Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

80. Google+ and Search Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

81. Google Places Reviews Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

82. Social & SEO Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Source: http://thefuturebuzz.com

83. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Final Thoughts Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit. “When a brand does its job right, it creates an emotional connection.” - Brian Solis It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue. “If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor

85. Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm

86. An apple a day… you need to be posting every day (or 5/7)

87. Keep it professional – NY Times Front Page Rule

89. Resources Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media