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The Best Tips & Techniquesfor Using Social Media to Grow Your Practicein 2011Monique RamseyCosmetic Social Media,[object Object]
Meet Monique ,[object Object],Monique Ramsey ,[object Object],Founder, Cosmetic Social Media,[object Object],[object Object]
Certified Social Media Strategist since 2009
Winner 2010 #influenceSD Award for Best Social Media in Business
Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
Panelist, Speaker, Trainer
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times
Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons
Development and Implementation Team for Inform&Enhance® practice management software ,[object Object]
Social Media by the Numbers,[object Object],Twitter,[object Object],[object Object]
55 million Tweets per day
300,000 new users per day
Twitter search engine gets roughly 600 million search queries per day
10th most popular website on the internetSource: ReachLocal,[object Object]
Social Media by the Numbers,[object Object],Facebook,[object Object],[object Object]
150 million accessing via their mobile devices
700 billion+ minutes per month
30-45 age fastest growing
2nd most trafficked site on web
700,000 local business pages
30 billion+ pieces of content shared each month Source: ReachLocal,[object Object]
Brand Monitoring,[object Object],80% of Twitter usage is outside of twitter… ,[object Object],People update anywhere, anytime… ,[object Object],Imagine what that means for bad (AND GOOD) customer experiences!?,[object Object]
Resistance is Futile,[object Object],If a conversation takes place online and you’re not there to hear it, did it actually happen?,[object Object],Of course it did…and it continues – with or without you.,[object Object]
DYK (Did You Know)…,[object Object],80% of U.S. Internet consumers research health information online,[object Object],Most popular online activities:* ,[object Object],1) email,[object Object],	2) using a search engine,[object Object],3) researching health information,[object Object],24% of US online consumers said they engage in some form of health-related social media at least once monthly**,[object Object],72% of e-patients searched for medical information just before or after a doctor’s visit***,[object Object],*Pew Internet Project report,[object Object],**Forrester Research, MediaPost.com,[object Object],***Q1 Productions,[object Object]
Social Media,[object Object],“It’s not something; it’s what you do with it.” ,[object Object],Ian Kennedy / Yahoo!,[object Object],“It’s not a noun- it’s an adjective! It’s something we connect with other people through.  ,[object Object],Cave paintings were the original social media…. It was sort of a story, it was visual, and it had so many different elements to it.”,[object Object],-Chris Heuer, founder, The Social Media Club,[object Object]
When Done Right…,[object Object],Social media...,[object Object],[object Object]
Gives patients sense of:
Belonging
Community
Ownership
Positions MD/Practitioner  as the expert
Informs patients
Can ultimately increase quality of life for MD, staff and patients,[object Object]
Monique’s Social Media High T’s,[object Object],[object Object]
HighTrust
High Touch
High Traction,[object Object]
No hidden agendas
Be Authentic
Be Humble
Be Yourself
Controlling vs. *influencing*Image Source: EverydayTenacity.com,[object Object]
High Trust,[object Object],[object Object]
Social media can harness the power of WOM recommendations and make them “go viral”.
Social Media and the web as a referral validators.
3rd party review sites (Yelp, Google, Vitals.com)Source: Nielsen  Global Online Consumer Survey,  April 2009,[object Object]
High Touch,[object Object],[object Object]
Adding more touchpoints with your patients creates top of mind awareness
Build your online community by engaging
Give them something of value & expect nothing in return
Know what they like – give them what they need
If you don’t someone else will,[object Object]

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Tips For Using Social Media to Grow Your Medical Practice

Notas del editor

  1. (web links, news stories, blog posts, notes, photo albums, etc.
  2. "For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be." -Business Week, Feb. 19, 2009Social Media impacts every business, every brand, and in doing so, connects a network of distributedcommunities of influence, making the world a much smaller place in the process.  Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at the very least, the real-time feedback or lack thereof says everything about next steps.
  3. “Blogging - In my opinion blogging is one of the greatest guerilla marketing techniques at your disposal. Not only does it provide you with a way of increasing your brand exposure and trust but it also allows you to connect more deeply with your audience. If you aren’t doing it - you should be. Readers who are interested in your content and your products choose to listen.  It’s just up to you to provide them with what they want.” –quote There are over 200,000,000 blogs