The document summarizes Monique Ramsey's presentation on using social media to grow a medical or cosmetic practice. It provides statistics on key social media platforms like Twitter and Facebook, tips for building trust and engagement through transparency and frequent posting. It also discusses using tools like hashtags, contests and questions to interact with customers and drive people to the practice's social media pages and website to increase awareness and revenue.
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Best Tips for Using Social Media to Grow Your Practice
1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
8. Development and Implementation Team for Inform&Enhance® practice management software http://go.cosmeticsocialmedia.com/SKM1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
9. Social Media Warm-Up http://go.cosmeticsocialmedia.com/SKM1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
10. Referral Paths – Then & Now Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
22. 30 billion+ pieces of content shared each month Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Sources: Reach Local & f8 Keynote
23. The Goal To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement! Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
29. High Trust 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services. -Via NOP World Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
30. This just in from moms… 68% don't mind having brands contact them through social media if they feel the content is relevant to them. 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Radical Strategic Visibility
38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Mobile & Gamification of Culture 31% of mobile users have a smartphone now 43% of mobile users will have one by 2015. That’s 101 million people. 183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal
57. Tabs, Apps, Widgets Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Check Your Hidden Posts Add Your eBlast sign up form Add Your eBlast archive Photos in logical albums *(and add fresh content frequently) Upload videos Point to other social platforms Contest entry Seminars & other events
61. Polls Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
62. Post You Want to See Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
63. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Posts You Want to See
64. Posts You Don’t Want to See You can: Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
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66. Types of Ads A destination on Facebook – your page, an event, application (contest, poll, etc) or group Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
67. Types of Ads A destination off of Facebook – your website, blog, an event, app Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
68. Types of Ads Attributes value to various objects on the site - photos, wall posts, status updates, and notes Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
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70. The New FB Ticker Business Page updates will not appear here… BUT Sponsored Stories are eligible to be displayed Notice the Hover/Pop-Out Feature Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
71. EdgeRank The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. … Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
72. Google+ Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.) Coming by the end of 2011 for business Shutting down non-user profiles until the feature becomes available Full Google experience (integration of all products) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
73. Google+ Profile Photo Albums Hangouts (“Meetings” for Biz) Sparks (interests) Circles Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
74. Google+ and Search Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
75. Google Places Reviews Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
76. Social & SEO Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Source: http://thefuturebuzz.com
78. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Final Thoughts Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit. “When a brand does its job right, it creates an emotional connection.” - Brian Solis It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue. “If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
79. Let’s Connect! LIKE us on Facebook… Facebook.com/CosmeticSocialMedia Post on our wall one takeaway from today’s course Email: Monique@cosmeticsocialmedia.com Toll Free: 877-401-5485 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Notas del editor
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