2013 AIM Presentation | SEO for Creatives

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Monique Pouget

My presentation for the 2013 AIM Conference, which includes content marketing examples for

Empresariales Tecnología

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
SEO
for
Crea+ves

Monique
Pouget

Thunder
SEO

Tuesday,
April
30,
2013

DOWNLOAD
this presentation
bit.ly/CREATIVESEO

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
thunderseo.com/blog
@moniquethegeek
FIRST
OFF

–

Who
am
I?

gplus.to/moniquepouget
linkd.in/mpouget
Monique Pouget
Director of Content Marketing

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
“The internet has emerged as the
primary tool consumers use to
find their next apartments.”
David Cardwell
NMHC

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
“More than 70% of renters begin
their apartment search online,
and many firms now report more
than 50% of their leasing activity is
coming from online sources.”
David Cardwell
NMHC

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
GOOGLE
ALGOS
–

Panda
and
Penguin

• Rolled out in 2011
• Panda targeted low-
quality sites with thin
and duplicate content
• Penguin decreased
rankings for sites violating
Google Quality Guidelines

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
Our
Content
Should…

Build
Customer
Trust

EnCce
Social
Sharing

Generate
Business

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
Today,
We’re
Going
To
Talk
About
3
Types
Of
Content

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE

GENERATED

CONTENT

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–

Milestones

h,p://bozzuto25.com/

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–

Awards

h,p://www.camdenliving.com/careers/
h,p://www.bellpartnersinc.com/press-‐release.asp?ID=49192

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–

Leadership

h,p://www.blogs.marrio,.com/

Borrow
strategies

from
related

industries!

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–

Values

h,p://woodpartners.com/going-‐green

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE
CONTENT
–

Values

h,p://www.avalonbay.com/sustainability/AVB_2011CSRReport.pdf

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY

GENERATED

CONTENT

2

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
CONTENT
–

Neighborhood

h,p://livethewellington.com/blog/

h,p://www.youtube.com/watch?v=aFj4M8PdUWY

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
CONTENT
–

Events

h,p://storify.com/RhodeIslandRow/rhode-‐island-‐row-‐grand-‐opening

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY
CONTENT
–

Partnerships

h,p://thedogsoYeer.wordpress.com/2013/04/03/the-‐local-‐tap-‐guest-‐post-‐ernest-‐sco,-‐tap-‐room-‐live-‐work-‐play-‐wilmington

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT

GENERATED

CONTENT

3

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
CONTENT
–

Pinterest
PromoCon

h,p://blog.bozzuto.com/bozzuto-‐living/what-‐brings-‐you-‐home-‐tell-‐us-‐for-‐a-‐chance-‐to-‐win-‐250/

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
CONTENT
–

Instagram

h,p://www.luxurydaily.com/the-‐plaza-‐boosts-‐foot-‐traﬃc-‐with-‐the-‐great-‐gatsby-‐instagram-‐contest/

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT
CONTENT
–

Facebook

h,p://www.facebook.com/WoodPartners

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
bit.ly/CREATIVESEO
DOWNLOAD
this presentation
MONIQUE POUGET
Director of Content Marketing
Q
&
A

thunderseo.com/blog
@moniquethegeek
monique@thunderseo.com

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2013 AIM Presentation | SEO for Creatives

1. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf SEO for Crea+ves Monique Pouget Thunder SEO Tuesday, April 30, 2013 DOWNLOAD this presentation bit.ly/CREATIVESEO

2. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf thunderseo.com/blog @moniquethegeek FIRST OFF – Who am I? gplus.to/moniquepouget linkd.in/mpouget Monique Pouget Director of Content Marketing

3. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf “The internet has emerged as the primary tool consumers use to find their next apartments.” David Cardwell NMHC

4. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf “More than 70% of renters begin their apartment search online, and many firms now report more than 50% of their leasing activity is coming from online sources.” David Cardwell NMHC

5. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf

6. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf GOOGLE ALGOS – Panda and Penguin • Rolled out in 2011 • Panda targeted low- quality sites with thin and duplicate content • Penguin decreased rankings for sites violating Google Quality Guidelines

7. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf

8. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf Our Content Should… Build Customer Trust EnCce Social Sharing Generate Business

9. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf Today, We’re Going To Talk About 3 Types Of Content

10. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf CORPORATE GENERATED CONTENT

11. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf CORPORATE CONTENT – Milestones h,p://bozzuto25.com/

12. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf CORPORATE CONTENT – Awards h,p://www.camdenliving.com/careers/ h,p://www.bellpartnersinc.com/press-‐release.asp?ID=49192

13. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf CORPORATE CONTENT – Leadership h,p://www.blogs.marrio,.com/ Borrow strategies from related industries!

14. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf CORPORATE CONTENT – Values h,p://woodpartners.com/going-‐green

15. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf CORPORATE CONTENT – Values h,p://www.avalonbay.com/sustainability/AVB_2011CSRReport.pdf

16. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf PROPERTY GENERATED CONTENT 2

17. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf PROPERTY CONTENT – Neighborhood h,p://livethewellington.com/blog/ h,p://www.youtube.com/watch?v=aFj4M8PdUWY

18. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf PROPERTY CONTENT – Events h,p://storify.com/RhodeIslandRow/rhode-‐island-‐row-‐grand-‐opening

19. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf PROPERTY CONTENT – Partnerships h,p://thedogsoYeer.wordpress.com/2013/04/03/the-‐local-‐tap-‐guest-‐post-‐ernest-‐sco,-‐tap-‐room-‐live-‐work-‐play-‐wilmington

20. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf RESIDENT GENERATED CONTENT 3

21. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf RESIDENT CONTENT – Pinterest PromoCon h,p://blog.bozzuto.com/bozzuto-‐living/what-‐brings-‐you-‐home-‐tell-‐us-‐for-‐a-‐chance-‐to-‐win-‐250/

22. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf RESIDENT CONTENT – Instagram h,p://www.luxurydaily.com/the-‐plaza-‐boosts-‐foot-‐traﬃc-‐with-‐the-‐great-‐gatsby-‐instagram-‐contest/

23. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf RESIDENT CONTENT – Facebook h,p://www.facebook.com/WoodPartners

24. www.ThunderSEO.com @MoniqueTheGeek | #AIMconf bit.ly/CREATIVESEO DOWNLOAD this presentation MONIQUE POUGET Director of Content Marketing Q & A thunderseo.com/blog @moniquethegeek monique@thunderseo.com

2013 AIM Presentation | SEO for Creatives

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