Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.
2. First Off, Who Am I?
Name: Monique Pouget Twitter: @MoniqueTheGeek
Title: Director of Content LinkedIn: linkd.in/mpouget
Marketing Read My Posts: Blog
Company: Thunder SEO
@MoniqueTheGeek
7. Pinterest Tools | Pinpuff
Ecom= Pin with landing page to
a sales page; e.g. Amazon, etsy
Gen= Pin with non-sales landing
page; e.g. branding, quote
CPC= Referral traffic from pin
@MoniqueTheGeek
8. Pinterest | Sleuthing
What types of What’s the
What does What are their
things will value add our
this person turn-ons and
they respond pitch offers
care about? turn-offs?
to? them
http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
@MoniqueTheGeek
21. Twitter Tools | Friend or Follow
…and relationships.
@MoniqueTheGeek
22. Twitter Tools | Twitter Lists
Separate your Twitter prospects into lists so you can DIVIDE & CONQUER.
Brewery & Bar Homebrewers Craft Beer
Employees Drinkers
Tweets About: Tweets About: Tweets About:
• Questions • New recipe • Extremely rare
about large experiments beer with
scale brewing • Local complicated
systems homebrew name
• Visiting other meet-ups, • Latest award-
local breweries events & winning IPA
• Beers on deck contests • Beer festivals
• Collaborations • Hops and pairings
@MoniqueTheGeek
23. Converting Twitter Prospects Into Followers
Before following a prospect, tweet relevant things that might pique their interest.
Hello HOMEBREWERS
@MoniqueTheGeek
24. Converting Twitter Prospects Into Followers
FOLLOW UP with Twitter prospects that don’t convert after first touch.
Hello HOMEBREWERS
http://www.distilled.net/blog/author/rob/
@MoniqueTheGeek
Gives website owner control over what information users will share across Facebook from their site. Rather than ‘Liking’ a page and leaving it to Facebook to decide what information to display, the open graph gives you the power to control how your content is shared by your users.
If you can pull a user’s data from Facebook and couple it with Referrers from Search the result is demographics at a keyword level!