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Ch16 - Retailing, Wholesaling, Logistics

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Monica Mendoza
Monica Mendoza

Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.

EducaciónEmpresarialesNoticias y política
1 de 20
Managing Retailing, Wholesaling, & Logistics Monica Denise S. Mendoza Ateneo Graduate School of Business Top 10 Concepts
Outline: Retailing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Wholesaling… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Logistics… ,[object Object]
Concept 1: Retailing is selling to consumers for personal use
[object Object],[object Object],[object Object],[object Object],Concept 2: Retailing has Four Levels of Service
Concept 3: Retailing has Four Positioning Strategies Broad Narrow Breadth of product line Value added Low High
[object Object],[object Object],[object Object],[object Object],Concept 4: Retailing Marketing Decisions should be made…
[object Object],[object Object],[object Object],[object Object],Concept 4: Retailing Marketing Decisions should be made…
[object Object],[object Object],[object Object],[object Object],[object Object],Concept 5: Retailers should consider trends
[object Object],[object Object],[object Object],[object Object],[object Object],Concept 5: Retailers should consider trends
[object Object],Concept 6: Wholesaling is selling for resale or business use ,[object Object],[object Object]
Concept 7: Wholesaling includes several functions…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 8: Wholesaling Marketing Decisions should be made…
[object Object],[object Object],[object Object],[object Object],Concept 9: Wholesalers can strengthen manufacturer relationships
Concept 10: Logistics decides best way to move goods Logistics Functions
Summary: Retailing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Wholesaling… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Logistics… ,[object Object]
My Conclusion: Managing Retailers, Wholesalers, & Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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