Posting your job on Monster and helping us make your jobs rank highly on Google, Yahoo! and the various other Internet search engines is vital to the success of your recruitment campaign SEO (or Search Engine Optimization) is the art of ensuring a web page appears within results when a user searches for a certain keyword or keyword phrase. The major search engines have constantly changing algorithms that dictate the order of their list, and in order to have a chance of ranking highly there are a few simple rules you must follow.