Giovanni Montesanti Giovanni Montesanti has a mosaic background – exposed to many different ways of working and several different cultures. He has tangibly demonstrated a clear ability to amalgamate those experiences into a coherent whole. He will impress both internal partners and external clients as much with the quality of my strategic & long-range thinking as with the strong technical skill-set he brings to the table. Visionary perspective with crystal view of the future. Significant expertise in communication including: Integrated marketing communication strategy and marketing communication campaign, orchestration of all touch points on marketing communication and overall brand, develop digital media strategy and digital media planning, advertising agency management, marketing communication plan, marketing event & executions, and product branding. As an experienced Change Agent & Partnership Management, he will be ever cognizant that this is a journey. He certainly has a bias for risk-taking and will err on the side of bold thinking rather than playing it safe. Fearless in the face of even difficult situations – indeed, likely attracted to steep learning curves and complex change management challenges – he focuses on the positives, establishes clear priorities in keeping the overall marketing vision, and acts with speed to both optimize under-performing members of the team and capitalizes on and expand its existing strengths. Possessing incredible learning agility and a results-oriented mind-set. He is focused on total human centricity with a deeper understanding of the ecosystem, the consumers & customers’ needs and wants, and community authenticity. Able to spot trends and connect the dots. He can see around the corner. Looking at the same data that others have available, he identifies issues that most pass by or ignore.

1. PHILIPS Semiconductors
VP Global Marketing &
Strategy
(Hong Kong 2003-06)
GIOVANNI MONTESANTI’S RESUME
A senior executive with significant exposure to line and staff responsibilities in marketing and sales in
challenging multicultural environments. He has managed directly and indirectly over 400 colleagues
across various functions & industries in global and pan-regional roles.
Also a serial entrepreneur who has invested, developed and supervised various companies ranging
from F&B, to Fashion to Software Development and Marketing Consulting Solutions.
WORK EXPERIENCE
Lead Consultant - South East Asia October 2015 to present
Strategic Management Consultant, Advisor, CMO, & Angel Investor (2013 –15)
VP Marketing & Product | Milan, Italy
Reporting ad interim to the CEO, subsequently to the EVP Sales & Marketing, the role
demanded to accelerate positive net growth by generating core business demand,
while developing the next generation product and technology solutions to ensure
market dominance. Acquired highly competent human capital, developed &
nurtured their core competences whilst building sustainable management leadership.
Jun 2012 – Mar 2013
Global CMO & EVP Marketing & Sales & Licensing | Los Angeles, CA, USA
FOX Mobile Group is part of the Fox/NewsCorp group of companies. It was the
global leader in mobile entertainment serving over 35 countries. It employed over
800 people in 3 continents, and reached over 300 million customers worldwide.
CMO Asia Pacific | Hong Kong & Bangkok Oct 2008 – Dec 2009
AEGON NV is one of the world largest life insurance companies. Aegon Direct
Affinity & Marketing Services (ADAMS) is the leader in direct marketing solutions
for financial products and services mainly targeted at Banks, Telecom and Retail
customers. In 2006 ADMS has sold over 18 million policies for 2.4 Billion USD globally.
LOCATIONS
Dual Residence:
Ficus Lane Condo Apartment 20/25
in Sukhumvit soi 44/1, Bkk TH
Singapore PR S2716357B since year
2000
CONTACT
+66 89 033 9102
Email: Giovanni@Montesanti.com
http://th.linkedin.com/in/giovanni-
montesanti
E&Y Consultants, Milan
Junior Consultant (1994-95)
NOKIA Mobile Phones
Snr Director of Marketing
Asia Pacific (Singapore
2000-03)
AEGON
CMO / VP Asia Pacific
(Hong Kong 2006-08)
FOX / News Corp
Global CMO/EVP
Fox Mobile group
(Los Angeles
2008-09)
University of Palermo, Italy
Degree in Business Administration:
summa cum laude (1992)
MBA @
SDA Bocconi,
Milan, Italy (1994)
PHILIPS CE ITALY
Marketing Manager
(1995-97)
PHILIPS CE CHINA
Marketing Manager
(1997-99)
AEGON APAC
Consultant
(Hong Kong 2013)
FOX/NewsCorp
VP Marketing &
Product
SKY TV ITALY
(Milan 2012-13)
University of
Edinburgh,
Scotland Scholarship
for ERASMUS (1991)
LATEST ACHIEVEMENTS
Sky Go
App of the Year 2012 by Stuff, T3, iTunes
(5/5)
Sky On Demand
Best service 2012 by T3
MySky
Best product of the 2012 by T3/Wired
Sky Sports F1
‘Best TV Broadcaster’by FIA
X Factor
Best TV Show Lion Award - Lion Award
Cannes
MasterChef
Best Integrated Marketing Campaign Lion
Award - Cannes
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EDUCATION
MBA @ SDA Bocconi, Milan, Italy
(1993-94)
Focus on Marketing & Entrepre-
neurship
University of Palermo, Italy (1992)
Degree in Business Administra-
tion
110/110 summa cum laude
University of Edinburgh, Scotland,
(1991)
Scholarship for ERASMUS
Consultant, Advisor
& Angel Investor
(Hong Kong,
Thailand 2013-14)
CWA
Consultant
(Bangkok 1H 2014)
Generali
Insurance (CMO)
(Bangkok Q3 2014)
SMARTO (CMO) (Bangkok
Q4 `14-Q3 2015)
WAVECATCH
Founder
MD Retail & Media
(Singapore 2009-12)
April 2013- Dec 2014
Lead Consultant
OgilvyOne
Singapore
Oct 2015 to
present

2. Strategic Leadership
Global thinker
Strategist
Marketing & Product
Competencies
Branding
Strategy &
Planning
Integrated
Marketing
Data Science
& Analytics
Connection &
Loyalty
Operations
Creative &
Advertising
Digital, Mobile
& Social Media
Product
Management
Sales, Business Development &
Retail
Trade Marketing
Sales Acceleration
Touch Points
Orchestration
Industries
Media &
Entertainment
Fin. Services
Telecom
Direct Marketing
EXPERIENCE (CONTINUED)
VP Global Marketing, Product & Strategy, Philips Mobile Displays
Hong Kong Sep 2006 – Sep 2008
Philips MDS supplies Mobile Display solutions to all major Telecom handsets, PDA,
Automotive and Avionics global manufacturers. It was the volume leader in the
telecom industry with ~25% market share. It shipped over 1 billion displays world-
wide before being acquired by Toppoly in Taiwan.
Jul 2003 – Aug 2006
Director of Strategic Marketing & Media, Asia Pacific | Singapore (formerly
Director eBusiness and Club Nokia)
Marketing Strategy, strategic marketing planning, guidelines and directions for
Product Marketing & Business Units. Branding, Market Research, Consumer Segmen-
tation and Retail. Media Strategy, Investment, Planning and Buying.
Overall Strategy for E-Business, CRM and Digital Mobile Services.
Jan 2000 – Aug 2003
Snr. Marketing Manager DVD players & New Business | China, Shanghai,
1997-99
Marketing Manager Audio &VCR | Italy, Milan, 1995-97
Business re-engineering of the European Sales force (internal consultant)
1996
CHINA— Launched the DVD business and achieved market leadership position with over
25% market share Q3 1999. Overachieved all business objectives in 1998 and 1999 for
New Businesses.
May 1995-1997
ITALY— Consolidated market leadership in both inVCR & Audio. Responsible for Sales
objectives,Turnover, Contribution Margin, Stock, Supply and Sales Mix.
EUROPE—Supported the re-engineering task force to restructuring the sales force in
the key countries reducing the entire Cost of Organization and the Cost-to-Serve
business clients.
PLACES LIVED, WORKED & MAIN NETWORK CIRCLES
ITALY | SHANGHAI | SINGAPORE | HONG KONG | BANGKOK | LOS ANGELES | BERLIN |
MILAN
•Fox
•Philips
•SKY
•NOKIA
•AEGON
•SDA Bocconi MBA
•Friends in Europe
•Friends in Asia
©2014LinkedInMap
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