Market Survey on Chocolates based on packaging

1. A Market Survey on
Chocolate
Packaging

2. TYPES OF CHOCOLATES
Chocolate is a range of foods derived from cocoa (cacao), mixed with fat (i.e.
cocoa butter) and finely powdered sugar to produce a solid confectionary.
1. Milk chocolate (CS≥ 25%)
2. Sweet chocolate (CS≥ 31%)
3. Dark Chocolate (CS≥ 25%)
4. White chocolate
73%
9%
16%
2%
PRODUCTION
Milk
Chocolate
Dark
chocolate
White
Chocolate
Others
http://www.confectionerynews.com/Markets/Rural-India-chocolate-market-set-
for-growth

3. TYPES OF CHOCOLATES
Commercially:
Bars or molded chocolates
Counts
Panned confectionary
Assorted chocolates
Eclairs
• Bars or moulded
chocolates 37%
• Wafer Chocolates
>10%
Source: EUROMONITOR

4. C H O C O L ATE M AR K E T I N I N D I A
Annual per capita consumption:
0.05kg in 2005 to 0.12kg in 2013
(5-10kgs in Western nations)
CAGR of 15% from 2012-2014
 Net worth INR 52bn
Expected to grow at CAGR of
16% till 2019
80% consumption in urban
areas
55% children
12% adults
33% Young adultsWestern India 40%
North India: 23%
South India: 22%
Eastern India 15% Source: Value notes

5. MARKET SHARE
35%
18%
47%
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Market Share
Sales
ORGANIZED SECTOR(TOP 5
FIRMS) 92%
UNORGANIZED SECTOR 8%
62%
18%
6%
3%
3%
8%
Market share
Mondelez
Nestle
Mars
Ferrero
Amul
Others

7. RITTER SPORT ( MILK CHOCOLATE)
→ environmentally friendly single-material polypropylene
flow wrapping(100-200 bars minute)
→ Durability, versatility, flexibility, Light weight, printability,
Moisture resistance
→ Recycled into signal lights, battery cables, brooms,
bins, trays etc.
→ Protects flavor as it is impervious to light and odor
→ Packaging and sealing operation takes place at the
same time
→ Storage instructions: keep cool and dry (10-18°C)
→ Tamper evidence
KNICK PACK
Net wt: 100g
Cost: INR 199
Best Before: 1 year
FSSAI:10012011000106
Milk solids 18%
min,
cocoa solids 30%
min

8. FERRERO ROCHER
(MILK & HAZELNUT CHOCOLATE)
 Introduced In 1982: A creamy filling, a crunchy wafer a
delicious hazelnut center
 Multi-layer packaging
1. Gold embossed aluminum foil coated with wax
(10x10cm) (with sticker): light weight, malleable,
recyclable, sterile, barrier to light and heat, non-
toxic, preserves flavor
2. Gold lined butter paper: avoids greasiness
3. Thin sheet of Polystyrene separates adjacent
rows(can withstand weight)
4. Sometimes the individual chocolates are encased in
a plastic tray
5. Outer :LDPE
6. Cardboard label on the outside
 Store in a cool hygienic, dry place (18-22°C)
 Unitization
Net wt: 300gms
Units: 24 pieces
Cost: INR 675
Best before: 1 year
Milk chocolate content(30%)
Hazelnut content (28%)

9. CADBURY HOME TREATS(MILK CHOCOLATE)
AIMCAL Marketing Award in the
Food and Beverage category.
 Mapliho gold foil wax laminated
 Stand up zip-lock pouch for convenience
with punched hole on top
 3-ply metallized BOPET/PE laminate
pouch
 BOPET(Biaxiallly oriented polyethylene
terephtalate) polyester film
 Metallized with thin layer of aluminum to
decrease gas permeability(99%) and
increase reflectivity, increases shelf life
and appearance
 Reverse PE laminate for seal ability and
puncture resistance
 Glossy, high printability, attractiveness,
no aroma loss, prevents oxidation,
flexible
Net wt: 20x7gms=140gms
MRP: INR 150
Best before: 12 months
FSSAI:10014022002711
Store in a cool and hygienic place
Temperature and humidity changes
may cause the product to develop a
whitish layer without affecting its
fitness for consumption

10. CASHEW ROCA
(BUTTER CRUNCH AND CHOCOLATE TOFFEES)
1. Re-sealable Oval tin: Reusable,
recyclable, hermetically sealed, barrier
to gas, water vapour, light, aesthetic
appeal, printability, cheaper than Al
2. Individually foil wrapped pieces:
Metallized Aluminum Foil prevents
greasiness Sometimes coated with wax
to prevent moisture loss, increase
strength and workability,
3. Air tight Vacuum pouch for freshness:
extends shelf life
Net weight: 226g
MRP: INR 949
Best Before: 12
months
Shelf life: 18 months
FSSAI:100120220002
NO ADDED PRESERVATIVES

11. CADBURY BOURNVILLE CRANBERRY
( 50% COCOA)
 Flexible Aluminum foil: Grease proof, foil coated with wax
(10x10cm) (with sticker): light weight, malleable, recyclable,
sterile, barrier to light and heat, non-toxic,
 Maplitho paper: Braille like texture, wood free, eco friendly,
shade stability, light fastness
 Laminate: Metallized cold seal laminate, matte finish, superior
printability, two layers can be separated, vapor seal ability to
avoid oxidation
 OPP, PE widely used for flow wrap
 Secondary packing: Corrugated Box (C Box)
 Flow wrapping: 187,500 lakh capacity
Net weight: 80g
MRP: INR 95
Best before: 9 months
FSSAI: 10012022000355
A PERFECT DESIGN JOB
• Re-Launched in 2011
• New packaging design
reflects its richness
• Design job was smooth
rich and intense
• Video released for the
same

12. Introduced in 1934
Traditional foil and
Paper wrap has
replaced by flow
wrapping
Shelf life: 12 months
Laminated
Cardboard boxes
with a plastic tray of
PE, PS, PVC, PP
Price Range of: INR
75 to 600
Aesthetic appeal
Revolutionized
children’s chocolate,
Ferrero
Thermoformed, single
serve peel off pack,
vacuum sealing, ideal
serving size, wheat
germ
Toy Inside
Banned by the FDA as it
poses a chocking
hazard

13. TIC-TAC (FERRERO)
Hard mints
Introduced in 1970s
Available in over 300 countries
Example of Packaging
Excellence, Trademark
Polypropylene extruded boxes
and an injection molded
flexible hinge also made of PP
Shift from PP from PS has helped
reduce green house emissions by
44% and energy by 33%
Interactive Shake It Up campaign
Net wt: 13 g
MRP: INR 10
Shelf life: 18 months

14. FLOW WRAPPING
 The packaging materials are cheaper to produce on a large scale, possibly an order of
magnitude cheaper
 The machines can run much faster than envelope-wrapping machines
 Tighter, tamper-evident seals, formed by fusing the wrapping material with heat and
pressure or by squishing together surfaces with pre-applied cold contact adhesive
 Film structures engineered to manage grease, moisture and oxygen migration
 "Standard" equipment, based on the same flow-wrapping tech used for myriad other
products
 In addition, it's possible to use a completely recyclable or compostable film, helping
with green cred, assuming the manufacturing impact of the film doesn't offset the
back-end footprint reduction.

16. Biodegradable Plastic in food
packaging
•Biodegradable Plantic Trays
•Non GM corn
•90% recyclable
•Compostable
•Water dispersible
•Odour barrier, anti static
•Thermoforming, injection moulding,
blow moulding, extruded
Non-melting chocolate
UK Based company
Tempering and molding technology,
vegetable oil
Play-Doh
New
Innovations

17. • Communicates with
cacao farmers,
educates them to
develop their flavour
profile by fermentation,
drying, curing
technology
• Raw materials are
fed
• Builds chocolate
layer by layer
• TCHO
• Cali based chocolate
co-op
• Brain child Timothy
childs who developed
Vision systems for
NASA
• 3-D
Chocolate
printers:
HERSHEYS

19. CONCLUSION