The document discusses signs that an organization may not yet be a fully realized social business. It suggests that while a company may have a community, community manager, and social media presence, these elements alone do not make it social. To be truly social, a business needs community input and participation at all levels, including from decision makers, it must share and gather information openly using social tools, and it must measure its social activities and impacts correctly to understand how to improve. Deeper organizational changes may be needed to fully integrate social practices.

1. You Might Not Be a Social
Business Yet If…
Trisha Liu @mor_trisha
Enterprise Community Manager,
HP ArcSight
about.me/mor_trisha
October 10, 2012 gplus.to/trisha.liu
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2. So you think you’re
a social business
@mor_trisha
2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3. You already have a Community
@mor_trisha
3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. You already have a Community Manager
@mor_trisha Image credit: Mike Burns
4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5. You already have a Social Media presence
@mor_trisha Image credit: onegroupmedia
5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. You already have active community members
@mor_trisha Image credit: luc legay
6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7. But do these make you a social business?
@mor_trisha Image credit: onegroupmedia
7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. Next Stop… The Reality Zone
@mor_trisha Image credit: scottlava
8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9. If you answer ‘Yes’ to some of these…
… you might not be a social business yet
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10. Can we delete comments?
@mor_trisha Image credit: The Giggling Truckers Wife
10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11. Where are the decision makers?
@mor_trisha Image credit: movedancecreate
11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12. Let’s email a Word doc!
@mor_trisha Image credit: Kevin D Jones
12 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

13. Who’s on first?
@mor_trisha Image credit: Kecko
13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

14. What should we measure?
@mor_trisha Image credit: cambodia4kidsorg
14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

15. Measuring the wrong things?
@mor_trisha Image credit: anomalous4
15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

16. Lots of data, no information
@mor_trisha Image credit: rbbaird
16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

17. Social business needs deep roots
@mor_trisha Image credit: Choconancy1
17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

18. Thank you
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.