This document outlines 25 things that have been learned about using small business video. Some of the key points include: 1) Online video represents a great opportunity for small business growth and higher margins as print advertising declines. 2) Small businesses are seeing good results from online video advertising, driving more adoption. 3) Custom video productions that feature the business owner engaging with customers create more engagement and action than stock videos. 4) Online video reduces customer uncertainty and helps create trust in a brand. As more people and businesses utilize online video, it is becoming a core component of online marketing strategies.