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Social Media Why Your Business Needed it Yesterday

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Morgan Brown
Morgan Brown

A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.

BusinessTechnology
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Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday
A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5
A Primer Social Networking that matters is helping people archive their goals.  Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5
A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5
A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5
What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5
So What?
Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1
Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1
Does it Matter? 20 hours of video is uploaded to YouTube every minute. ,[object Object],2 3 4 5 1
Does it Matter? There are 250,000,000 people on Facebook. They’re adding 750,000 people a day. ,[object Object],2 3 4 5 1
Does it Matter? Twitter grew 1928% between June 2008 and 2009. 31 million people visit Twitter each month. ,[object Object],2 3 4 5 1
It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/
Does it Matter? What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. ,[object Object],2 3 4 5 1
What’s It All About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 3 4 5 1
What’s It All About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/macwagen/131360868/ 2 3 4 5 1
What’s It All About? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/schlachet/3366994378/ 2 3 4 5 1
[object Object],http://www.flickr.com/photos/cayusa/2838505123/
How do I do it? That’s great smart guy. How do I do it? ,[object Object],2 3 4 5 1
http://www.flickr.com/photos/stabilo-boss/93136022/
Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/
What’s your plan? It’s OK to start small.
How do you do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],2 3 4 5 1
How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1
Get Online ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/mtneer_man/354585286/ 2 3 4 5 1
Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/
Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
A Few Words of Advice Be a good person. 2 3 4 5 1
A Few Words of Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 3 4 5 1
Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/

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Social Media Why Your Business Needed it Yesterday

  • 1. Why You Needed Social Media Yesterday http://www.flickr.com/photos/nrbelex/452412873/ Why You Needed Social Media Yesterday
  • 2. A Primer Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. - Avinash Kaushik, Google http://twitter.com/avinashkaushik/status/1270289378 1 2 3 4 5
  • 3. A Primer Social Networking that matters is helping people archive their goals.  Doing it reliably and repeatability so that over time people have an interest in helping you achieve yours. - Seth Godin, Marketing Genius 1 2 3 4 5
  • 4. A Primer A person's name is to that person the sweetest and most important sound in any language. - Dale Carnegie, social media expert, 1936 1 2 3 4 5
  • 5. A Primer Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain 1 2 3 4 5
  • 6. What is it Exactly? Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. - Wikipedia 1 2 3 4 5
  • 8. Does it Matter? 3 out of 4 Americans use social technology. - Forrester, The Growth of Social Technology Adoption, 2008 2 3 4 5 1
  • 9. Does it Matter? Visiting social sites is the #4 most popular online activity – ahead of personal email - Nielsen, Global Faces & Networked Places, 2009 2 3 4 5 1
  • 10.
  • 11.
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  • 13. It matters because you now matter. It matters because you now matter. http://www.flickr.com/photos/ducdigital/3011652637/
  • 14.
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  • 21. Like everything else. You need a plan. http://www.flickr.com/photos/ryanricketts/2295726918/
  • 22. What’s your plan? It’s OK to start small.
  • 23.
  • 24. How do I do it? Please note the absence of the words PIMP, SPAM, BRAG from the previous slide. 2 3 4 5 1
  • 25.
  • 26. Social Media is a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
  • 27. There are no social media experts. Some people just practice more than others. There are no social media experts. Some people just practice more than others. http://www.flickr.com/photos/jonesggallery/433575301/
  • 28. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
  • 29. A Few Words of Advice Be a good person. 2 3 4 5 1
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  • 31. Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/