Global Innovation Fueled by SaaS and PaaS

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IDC predicts that by 2012, customer spending on IT cloud services will grow almost threefold, to $42 billion. In this presentation, Morph Labs talks about the disruptive impact of cloud computing. In addition, Morph Labs discusses how IT entrepreneurs and businesses can leverage the "as a service" models -- Platform as a Service and Software as a Service. This presentation was delivered by Sr. Sales Engineer, Jerome Gotangco, at the IT Expo 2008.

Tecnología Empresariales

Global Innovation fueled by
SaaS and PaaS
Open Source as a key factor that drives
innovation and growth in the industry

Jerome Gotangco
jerome@mor.ph

www.mor.ph

Scott McNealy John Gage

“The Network is
the Computer”

www.mor.ph

The Cloud is Rising
• IT-related capabilities are now being provided “as
a service”

• People are more comfortable on utilizing online
applications and store their data

• Gartner reports that worldwide SaaS market will
reach $19.3B in 2011

• Platform as a Service was born as an outgrowth of
the Software as a Service application delivery
model

www.mor.ph

Cloud Computing Evolution
Morph Google Apps AWS
GAE 37signals Akamai
Force Web 2.0 Nirvanix

PaaS SaaS IaaS

Cloud Computing
Utility Computing
Grid Computing
Cluster Computing Super Computing

www.mor.ph

Cloud Computing Ecosystem

SaaS

Platform as a Service

Infrastructure as a Service

www.mor.ph

What is Software as a
Service (SaaS)?

• SaaS is a model of software deployment.
• Application is hosted as a service
provided to customers across the
Internet.

• Managed from central locations rather
than at customer’s site.

www.mor.ph

Drivers of SaaS

• Ubiquity of the Internet
• Faster transactions
• Open Source web frameworks (Rails,
Java, Django, Grails, PHP, etc.)

• Portability and Flexibility
• Time to market/Cost
www.mor.ph

SaaS Companies and
Products

• Salesforce - CRM and platform
• 37signals - Productivity
• Google Apps - Ofﬁce suite
• Zoho - Ofﬁce and Productivity
• WebEx - Conferencing

www.mor.ph

Google Android

Google Android utilizes a
lot of SaaS applications
(Google Docs, Maps,
GTalk, Gmail, etc.)

www.mor.ph

What is Platform as a Service
(PaaS)?

• An outgrowth of the SaaS application
delivery model

• Provides the facilities to support the end-
to-end life cycle of building and
delivering web applications and services

• Provisioned on the ﬂy, on-demand model

www.mor.ph

Open Source as a
Foundation of PaaS
• Linux
• Virtualization technologies (Xen, KVM)
• Web Framework and Messaging
• Database (PostgreSQL, MySQL)
• Backup and Storage
• Custom Middleware and Integration
www.mor.ph

Platform as a Service players

• Morph AppSpace • Heroku
and AppCloud • Joyent
• Force Accelerator

• Google • Facebook
AppEngine • Friendster
• Bungee Connect • MySpace
www.mor.ph

What is Infrastructure as a
Service (IaaS)?

• The delivery of computer infrastructure
as a service.

• Typically a virtualized platform
environment.

• Evolution towards ubiquitous utility
computing

www.mor.ph

Common denominators for
Infrastructure as a Service
• On-demand provisioning and billing
• Virtualization (Xen, VMWare, KVM)
• COtS (Commodity Off the Shelf)
equipment and storage

• Open Source components
• Custom middleware
www.mor.ph

Infrastructure as a Service
(IaaS) enablers

• Amazon Web Services
• GoGrid
• Nirvanix
• Joyent
• Akamai

www.mor.ph

Do-it-Yourself vs. SaaS/PaaS

D.I.Y. Infrastructure SaaS/PaaS Provider

High CapEx Predictable OpEx
High maintenance costs Very low start-up costs
Anticipate usage spikes On-demand infrastructure
Equipment depreciation Low maintenance
Time consuming Scalable & secure environment
High learning curve Service Level Agreement
Dedicate staff for 24x7 support Focus on strengths/business

www.mor.ph

Brief History
• Established in 2005
• Global company with headquarters in Cebu City,
Philippines and in-country ofﬁces in Manila

• US operations headquartered in Portland,
Oregon with additional ofﬁces in Lost Angeles

• Backed up by lead investor, AO Capital,
accompanied by Japan-based CSK Venture
Partners

www.mor.ph

Morph AppSpace

An on-demand platform
for a single Web application

www.mor.ph

Morph AppCloud

A managed service that provides an on-demand
personalized platform in the cloud

www.mor.ph

Thank You

• More information: www.mor.ph
• World Wide Inquiries: info@mor.ph

www.mor.ph

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Global Innovation Fueled by SaaS and PaaS

1. Global Innovation fueled by SaaS and PaaS Open Source as a key factor that drives innovation and growth in the industry Jerome Gotangco jerome@mor.ph www.mor.ph

2. Scott McNealy John Gage “The Network is the Computer” www.mor.ph

3. The Cloud is Rising • IT-related capabilities are now being provided “as a service” • People are more comfortable on utilizing online applications and store their data • Gartner reports that worldwide SaaS market will reach $19.3B in 2011 • Platform as a Service was born as an outgrowth of the Software as a Service application delivery model www.mor.ph

4. Cloud Computing Evolution Morph Google Apps AWS GAE 37signals Akamai Force Web 2.0 Nirvanix PaaS SaaS IaaS Cloud Computing Utility Computing Grid Computing Cluster Computing Super Computing www.mor.ph

5. Cloud Computing Ecosystem SaaS Platform as a Service Infrastructure as a Service www.mor.ph

6. What is Software as a Service (SaaS)? • SaaS is a model of software deployment. • Application is hosted as a service provided to customers across the Internet. • Managed from central locations rather than at customer’s site. www.mor.ph

7. www.mor.ph

8. Drivers of SaaS • Ubiquity of the Internet • Faster transactions • Open Source web frameworks (Rails, Java, Django, Grails, PHP, etc.) • Portability and Flexibility • Time to market/Cost www.mor.ph

9. SaaS Companies and Products • Salesforce - CRM and platform • 37signals - Productivity • Google Apps - Ofﬁce suite • Zoho - Ofﬁce and Productivity • WebEx - Conferencing www.mor.ph

10. Google Android Google Android utilizes a lot of SaaS applications (Google Docs, Maps, GTalk, Gmail, etc.) www.mor.ph

11. What is Platform as a Service (PaaS)? • An outgrowth of the SaaS application delivery model • Provides the facilities to support the end- to-end life cycle of building and delivering web applications and services • Provisioned on the ﬂy, on-demand model www.mor.ph

12. Open Source as a Foundation of PaaS • Linux • Virtualization technologies (Xen, KVM) • Web Framework and Messaging • Database (PostgreSQL, MySQL) • Backup and Storage • Custom Middleware and Integration www.mor.ph

13. Platform as a Service players • Morph AppSpace • Heroku and AppCloud • Joyent • Force Accelerator • Google • Facebook AppEngine • Friendster • Bungee Connect • MySpace www.mor.ph

14. What is Infrastructure as a Service (IaaS)? • The delivery of computer infrastructure as a service. • Typically a virtualized platform environment. • Evolution towards ubiquitous utility computing www.mor.ph

15. Common denominators for Infrastructure as a Service • On-demand provisioning and billing • Virtualization (Xen, VMWare, KVM) • COtS (Commodity Off the Shelf) equipment and storage • Open Source components • Custom middleware www.mor.ph

16. Infrastructure as a Service (IaaS) enablers • Amazon Web Services • GoGrid • Nirvanix • Joyent • Akamai www.mor.ph

17. Do-it-Yourself vs. SaaS/PaaS D.I.Y. Infrastructure SaaS/PaaS Provider High CapEx Predictable OpEx High maintenance costs Very low start-up costs Anticipate usage spikes On-demand infrastructure Equipment depreciation Low maintenance Time consuming Scalable & secure environment High learning curve Service Level Agreement Dedicate staff for 24x7 support Focus on strengths/business www.mor.ph

18. www.mor.ph

19. Brief History • Established in 2005 • Global company with headquarters in Cebu City, Philippines and in-country ofﬁces in Manila • US operations headquartered in Portland, Oregon with additional ofﬁces in Lost Angeles • Backed up by lead investor, AO Capital, accompanied by Japan-based CSK Venture Partners www.mor.ph

20. Morph AppSpace An on-demand platform for a single Web application www.mor.ph

21. Morph AppCloud A managed service that provides an on-demand personalized platform in the cloud www.mor.ph

22. Monsters in the Cloud www.mor.ph

23. Thank You • More information: www.mor.ph • World Wide Inquiries: info@mor.ph www.mor.ph

Global Innovation Fueled by SaaS and PaaS

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