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1. What Do CIOs Want in a Platform?
COST
SPEED
Source: 8/09 Harris Interactive Study of 160 respondents with a role in the decision-making process for new business apps

2. Why are CIOs adopting Force.com?
TCO Advantage: Half the Cost
No up-front capital expenditure
No upgrade or maintenance costs
Savings increase with the number of apps built
Speed Advantage: Five Times Faster
Faster to develop
Faster to deploy
Faster to change
“Yes, you read that right: 80% reduction in
development effort with Force.com.”
- Independent 2008 research study comparing Force.com to Java development
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

4. Why is Force.com So Much Faster?
Pre-built, tested, integrated components drive developer productivity
A B D
C
Database Web Workflow Forms & Page Reporting &
Services API Engine Layout Editor Analytics
Access Control End User Multi-
& Audits Administration Multi-Device Multi-Language
Currency
Clicks Code
80% 20%
Java / .NET 20% 80%

5. With Force.com, Every App is a Cloud2 App
App Feeds Feeds
Invoice paid for Matrix Shipping
#5439-01.
18 minutes ago Comment
Order shipped for customer
invoice #4355.
28 minutes ago Comment
Project completed for December
Launch plan.
1 hour ago Comment

6. Customers Are Building Apps Faster Than Ever
IT Governance and
Change Control Claims Management
Less than 6 weeks Less than 10 weeks
Consumer Exchange Recruiting and Training
Less than 3 weeks Less than 6 months
Product Management Sample Management
Less than 10 Weeks Less than 4 months
Cinema Asset Franchise and Training
Management Management
Less than 8 Weeks Less than 6 months

7. Typical Concerns About Cloud Computing
 Is it secure?
 Is it fast and highly available?
 Can I customize it?
 Can I integrate it?
 How do I manage change?

8. ISO 27001 Real-Time Security ISO 27001
Certified Security
The World’s Most Trusted Security
that Improves in Real-Time with
Testing by Every Customer
Application Security
• ISO 27001
• SSL encryption
• Identity confirmation
• SAS 70 Type II; SysTrust certified
Network Security
• IP restrictions
• Fault tolerant, multi-layered firewall
• Intrusion detection
• 3rd party assessments
Facility Security
• 24 x 365 security
• Biometric readers
• Silent alarms
• CCTV
• Motion detection

9. Granular Real-Time Security Model Unlimited Real-Time
Customization
Flexible Data Sharing
with Point-and-Click Rules
Field, Object and Record-Level Control
Sharing Across All Apps
Custom Rules Across Roles & Profiles
Integrated with API, Reporting & Search

10. Proven Reliability Proven
Reliability
99.9%
System
Uptime >99.9% Reliability

11. Proven, Real-Time Scalability Proven,
Real-Time Scalability
Fast Deployment and Real-Time Scalability
Proven by the Largest Enterprises
~65,000 ~25,800 ~20,000
Subscribers Subscribers Subscribers

12. Real-Time Query Optimizer Real-Time Query
Optimizer
Fast Data Access
with Massive Scale
Web clients
Query
Optimization
Engine
API calls
Massive Scalability Across <300 ms
Multiple Dimensions:
Your Company Your Security
Your Role Your Sharing Rules
Your Metadata Your Search

13. Force.com: Trusted Performance and Reliability
Quarterly
Transactions
(billions)
Page
Response
Times (ms)
Performance has Continually Improved even as customer workloads drastically increase

14. Real-Time, Transparent System Status Real-Time Transparent
System Status
Confidence, Transparency,
and Trust
Live System Status
Security Best Practices
Historical Performance

15. Unlimited Real-Time Customization Unlimited Real-Time
Customization
Easy, Real-Time Customization
for Managing All Your Data
Unlimited Custom Objects & Fields
Build any Table
Add any Field
Automatic Audit History Tracking
Automatic Performance Tuning 18,800,000+ Customer Customizations
680,000+ Custom Objects (Tables)

16. Programmable User Interface Programmable
User Interface
Maximize User Productivity
with the Right UI
Create Any User Interface
Use Code to Create Any Page
Use Clicks to Create New Forms
Componentized Interface
Create Interfaces for Mobile Devices
312,000+ Custom User Interfaces

17. Programmable Cloud Logic Programmable
Cloud Logic
Fast Application Development
without the Cost of Infrastructure
Programmatic Business Logic
Complex Transactional Logic
Stored Procedures
Triggers 81,000,000+ Lines of Apex Code
Data Validation

18. Real-Time Workflow Approvals Engine Real-Time Workflow
& Approvals
Automated Business Rules
through Point-and-Click Workflow
Real-Time Workflow
Time-Based Triggers
Approvals
Formula-based
Outbound Messaging
309,000+ Custom Workflow Rules

19. Real-Time Analytics Real-Time
Analytics
Real-Time Visibility with
Easy to Create Reports
Customizable by Business Users
Real-Time Reporting
Integrated Analytics Across All Apps
Security Controls
Mobile Access
Email Dashboard Delivery

20. Real-Time Mobile Deployment
Have us show you how Salesforce uses Mobile
Write Once Run Everywhere
Avoid the hassle of developing apps Real-Time app deployment
across multiple devices Available for all major device platforms
Run your mobile and desktop apps on Works seamlessly online or offline
one platform

21. Real-time Upgrades 5 Minute Upgrade
Painless, No Hassle
Upgrades
30 Major Releases
Every Customization &
Integration Automatically
Upgraded
Always have the Latest
Innovations & Technology

22. 800+ Applications & Services 800+ Integrated
Applications
Your Choice
of 800+ Partner Applications & Services
Trusted Native Apps
Reviewed by Salesforce.com
View, Try, Install
Best-in-class CRM & Non-CRM Apps
Services Offered
System Integrators & Consultants
Application Developers
800+ Apps
Training
200+ Native Apps
150+ Services

23. Cloud Integration: No Need for Rip/Replace
Mash-ups from Native Integration Developer
Native ERP
Web and Desktop Partner Toolkits
Connectors
AppExchange Connectors Ecosystem

24. Metadata: How Multi-Tenant Services Deliver a
Unique Experience to Every Customer
87,200+ Customers
18 Million + 300+ M
Customizations Metadata Integration Calls / Day
Salesforce ISV Apps Custom Apps
Apps 850+ 150k+
30+ major upgrades
Customizations, Integrations and apps run on the latest release automatically

25. Demonstration

26. Clouds Put IT Spending Back in Balance
 Conventional IT model front-loads
capital spending on infrastructure
– Debt service and depreciation charges
persist despite business contractions
– Future capacity must either be bought in advance,
or added later at higher cost with substantial
business disruption
 The cloud enables preparation for upturn
– New systems can be built and tested with negligible
up-front investment
– Resulting systems can be rapidly scaled to respond to
improving conditions
– "It has been our repeated experience that business
uncertainty is inevitably accompanied by opportunity“
(Jack Welch, Letter to GE Shareholders, 1997)

27. Clouds Put IT Spending Back in Balance
 Don’t think of the cloud as technology
• Virtualization
• Metadata customization
• Multi-tenancy
• 4G wireless
• SOA
– These are enablers, not guarantors
 Think of the cloud as a commitment
– Negligible up-front capital
– Alignment of cost with value
– Maximal stakeholder engagement

28. Best Practices and Pitfalls
• Adopting the Cloud does not mean starting over
• Retain what’s working: innovate and add value at Web speed
• Don’t settle for the least unsatisfactory solution:
treat the Cloud as a supermarket of services
• Preserving familiar pain is not a measure of success
• Moving existing complexity into the Cloud avoids short-term pain
• Mastering new developer models is a high-return investment
• Don’t apologize for doing what made sense two years ago
• Bandwidth has grown
• Customizability has grown
• Costs of doing things the old way are skyrocketing
• Don’t mistake the consumer Web for the enterprise cloud
• Expect high availability; robust security; deep customizability
• Demand clear commitments on data ownership and protection

29. Henry Kho
Sales Engineering,
ASEAN / KR / GCR
ckkho@salesforce.com