1. ENTERPRISE SOCIAL INTELLIGENCE
NEW PRODUCT LAUNCH
Understand Market Reaction
the Instant You Launch
React at the Speed of Social
BENEFITS
Today’s reality is that as many as 75% of new product launches never reach their revenue or
adoption targets. Why? Because companies cannot effectively monitor customers’ reception to
the new product, and they are not able to deliver fast, coordinated responses to the issues and
complaints that may arise as the product enters the market.
MAKE FASTER COURSE
CORRECTIONS that improve
new product launch success
Social media is where
new impressions
propagate first and
fastest. It’s where
carefully crafted
product messaging
Analyze net sentiment before, during, and after product launch
gets translated into
customers’ language as
they spread the word to their friends and followers. Likewise, social media is the ideal place to
understand where a new product is succeeding or how it is falling short.
LOWER THE RISK of product
acceptance or adoption failure
ALLOCATE SPENDING IN
THE RIGHT AREAS based on
pre- and post-launch feedback
INCREASE MESSAGE REACH
about brand extensions with
a clear picture of brand power
INNOVATE CONFIDENTLY
by identifying key influencers
and prospects
Accelerate Responses to Customer Feedback
NetBase’s new product launch tracking solution offers a business-ready template to proactively
monitor and measure social media conversations prior to, during and after a new product
launch. Built on an Internet-scale, high-performance, flexible enterprise social intelligence
platform and web-based application builder, the solution provides analytics that help crossfunctional teams to understand market reception in real-time and quickly surface and respond
to potential issues before they derail the launch’s success.
Extend Visibility Across the Enterprise
Including measures of awareness, perception, sentiment, and passion, the NetBase new product
launch tracking solution gives teams across every critical business function—marketing, product
management, research & development, finance, operations, and customer support—insights into
what they can do to improve product success. They can look at where and when most of the
conversations about the new product are occurring, what customers like or dislike, and what
emotions they express about the product or its features as well as their buying intent. And they
can identify authors on a particular topic by a variety of influence measures.
Armed with this information, executives can confidently allocate spending to mitigate issues and
make course corrections based on the social response. This agile, “learn-and-turn” approach may
mean changing the messaging, proactively reaching out to dissatisfied customers to make them
successful, or offering special incentives to key influencers or active authors.
KEY FEATURES
Measure and compare
the social impact of a new
product in real-time, pre-,
during and post-launch—
awareness, perception,
sentiment, and passion
Mitigate product issues
proactively by identifying
and engaging with customers
Identify areas for product
improvement before the
competition can respond
Match product messaging
to real-world perceptions
and customer language
Identify influential authors
and their profiles, including
gender and geography
Analyze geographical
hot spots
Review actual conversation
verbatims in real-time
Know immediately what people like and dislike about the product

2. NEW PRODUCT LAUNCH
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social
Intelligence Platform. This platform offers organizations a way to operationalize social media by
instantly capturing billions of social media conversations from millions of sites globally and making
those conversations available for immediate use enterprise-wide. End-users benefit from trusted,
transparent, and targeted insights delivered to them through easy-to-understand views.
WHAT’S DIFFERENT?
Immediate access to
real-time, global
conversations and at
least one year of history
The key components of the NetBase Enterprise Social Intelligence Platform are:
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.
Identify influential authors and their profiles
A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© May 2012 NetBase Solutions, Inc.
Multilingual solution
with support for English,
Spanish, French, German,
Italian, Japanese,
and Portuguese
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.
Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning
A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured
in ConsumerBase according to the opinions, emotions, and behaviors that customers
have expressed.
ConsumerBase, our social intelligence warehouse containing conversations from more
than 100 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized
data available to users on-demand on day one. Our Twitter Firehose option adds real-time
access to Twitter’s complete data stream—more than 270 million tweets per day on average.
Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs
View conversations around the world
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase
NetBaseInc
NetBase Solutions, Inc
NetBaseInc