Más contenido relacionado La actualidad más candente (19) Similar a Kill the Laptop! (20) Más de Motorola Mobility - MOTODEV (20) Kill the Laptop!1. KILLING THE LAPTOP
Jason Ruger, Motorola Mobility
Motorola Mobility Internal
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC.
All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved.
2012 XX-Month-2011
3. CHIPS: THE EVOLUTION OF COMPUTING
World’s First Laptop, Compaq Portable in 1983
© 2012 Motorola Mobility, Inc. Jan-2012 3
6. CONNECTIONS: KEY WIRELESS SPEEDS
Throughput and Range Comparison
Current Planned
10 Gbps
1 Gbps 802.11ad
802.11ac LTE-A
100 Mbps
802.11n LTE
10 Mbps
HSPA+
1 Mbps Bluetooth 2.1
NFC Bluetooth
100 Kbps
Adjacent Room Campus National
Source: Gartner October-2011
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7. CLOUD: EMPLOYEES ARE FAMILIAR WITH IT
• 290 billion emails sent
• 2 billion videos on YouTube
• 1 billion searches on twitter
• 1 billion posts to facebook
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10. ALWAYS ON
WORK
LONGER 20%
Source: Forrester Research, November 2011
RESPOND
FASTER
Source: Motorola Mobility, 2011
30%
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11. BENEFITS
Productivity Control Cost
• Email, Calendar, • Full Device • Lower operating
Contacts Encryption costs
• Enterprise • GPS location • Potential for
applications • Remote wipe BYOD
• Work longer • Many device • Potential for
(20%) management cellular and data
• Respond Faster solutions (e.g. stipend vs. 100%
(30%) 3LM) pay
• Web Browsing
© 2012 Motorola Mobility, Inc. Jan-2012 11
12. 70%
BENEFITS
73% CIO’s improved 70% Consumers already
employee productivity as a using mobile devices as
result of their investments primary device
in mobile applications.
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14. CHANGING EXPECTATIONS
Full VPN
Internal
Access
Many
Apps
Upgrades
1 & Design
App
Phone Email
Contacts
Calls
• Corporate vs. Employee Liable
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15. DIFFERENT OPERATING SYSTEMS
Predicted Smartphone Platform Market Share
Source: Gartner, October 2011
60%
50%
40% Android
iOS
30%
Symbian
20% RIM
Windows
10%
0%
2011 2012 2013 2014 2015
© 2012 Motorola Mobility, Inc. Jan-2012 15
16. USER SEGMENTATION
Data
Data Authors Data Analyst
Consumers
• Document • Document • Advanced data
Presentation creation analysis
• Document • Document editing • Desktop
reviewing • Collaboration Publishing
• Alert response • Presentation
Authors
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17. BROWSER COMPATABILITY
Client vs. Web Apps
(industry)
20%
Web
Web
Client
Compatibility
Web
80%
IE 6 IE 8 Firefox Chrome Safari
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18. MOBILE • Private Markets
APPLICATIONS
• Security
KEY CHALLENGES
• Updates
• Forms factors
• OS versions
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 18
21. MOBILE • SECURITY IS
COMPUTING EVOLUTIONARY
MANAGING • LAPTOP VS.
SECURITY MOBILE
• MISCONCEPTIONS
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 21
23. DEVICE SECURITY • BASICS: PIN LOCK,
REMOTE WIPE
• ENCRYPTION, GPS
LOCATION
• APPLICATION
MARKETS
• LAYERS
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 23
24. COMMON
PASSCODES:
1234 5683
1 IN 7 0000 0852
2580 2222
1111 1212
5555 1998
Source: Most Common iPhonePasscodes, Daniel Amitay,
June 2011
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 24
26. ENTERPRISE APP OPTIONS
• Cross platform coverage
HTML5 • Device-like API’s & rich graphics
• Easiest distribution& updates
• Deep hardware integration
Native App • Support for latest hardware (vs. HTML5)
• Best user experience
• Reuse existing web resources
Hybrid • Customize user experience
(HTML5 /
Native App) • Distribute through app markets
• Cross platform coverage (e.g. PhoneGap or Titanium)
Cross- • Mobile app device features
platform • Creates platform-specific wrapper
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27. HTML 5
WHY IS IT
IMPORTANT
TO IT?
Motorola Mobility Internal
© 2012 Motorola Mobility, Inc. 27 Jan-2012 27
28. SAMPLE APPLICATIONS
Productivity and Application Management Diagnostics Marketing and
Convenience and Compliance Business
MMI Market AppSpy CATV Tool
Mobile Webtrends
MMI Market Widget MSquare
MMI Conf for Xoom
Emoción
MMI QBook
Juegos
Movistar Música
Imagenio Móvil
Chat Movistar
Webmoney
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29. FREE PRIVATE ENTERPRISE MARKET
Internal Market for App Distribution
Description: Internally Recommended
developed apps commercial apps
Internal Corporate Android market
for distribution of internally
developed apps and
recommended android market
apps.
Benefit:
Secured access for controlled
distribution of apps to internal
users.
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31. VIRTUAL PC • Vendor
• Storage
KEY
CONSIDERATIONS • License Costs
• Connectivity
• Desktop vs. App
• Static vs. Dynamic
Motorola Mobility Internal
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32. © 2011 Motorola Mobility, Inc. Inc.
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