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Social Media Marketing  for Mobile Developers Part II  Randy Ksar, MOTODEV Lisa Whelan, SocializeMobilize
Measuring mobile app success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral tuning & incorporating social media fuels success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create a viral loop. Engage social media. User Do ‘friends’ download app? Actively: In-app  call to action: Invite friends! Passively: Friends discover app through social timeline and/or User invites Friends on  social networks A = Invited Friends Yes!  Friend downloads app B% = Acceptance rate No TO GO VIRAL: A x B = or > 1 A “Viral Coefficient” of “1” or higher creates a virtuous circle
Viral Tuning at Flirtomatic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take advantage of social advertising! ,[object Object],[object Object],[object Object],on Blog Post:  on Twitter:
Integrate with Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add Social Value for Mobile Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object]
Lisa Whelan Business Development, Strategy & Marketing Consultant Contact: Web:  SocializeMobilize.com Email:  [email_address] Twitter:  @ lisawhelan

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Social Media Marketing for Mobile Developers Part II

  • 1. Social Media Marketing for Mobile Developers Part II Randy Ksar, MOTODEV Lisa Whelan, SocializeMobilize
  • 2.
  • 3.
  • 4. Create a viral loop. Engage social media. User Do ‘friends’ download app? Actively: In-app call to action: Invite friends! Passively: Friends discover app through social timeline and/or User invites Friends on social networks A = Invited Friends Yes! Friend downloads app B% = Acceptance rate No TO GO VIRAL: A x B = or > 1 A “Viral Coefficient” of “1” or higher creates a virtuous circle
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Lisa Whelan Business Development, Strategy & Marketing Consultant Contact: Web: SocializeMobilize.com Email: [email_address] Twitter: @ lisawhelan

Notas del editor

  1. Flirtomatic: Flirt online and from your mobile phone General thoughts: Everyone thought bluetooth would drive mobile viral. But no-one uses it. 2. Mobile users pay for the cost of "super-distribution". They do not on the web. 3. There is generally no way of cutting and pasting a link, unlike web to mail. Viral tuning is critical to company’s success Reward scheme: Short run test with very low level promotion Issue – open to abuse Pre-Halloween promo Promo started 10/19/09 Send a Vampire Bite to someone, and they turn into a Bat (get a Bat icon on their profile) Only way to get the icon is to buy it yourself or receive a Vampire Bite Users are now requesting to be bitten to get the icon and over
  2. Free advertising!