AIESEC MoC MCP 1415 candidate booklet

1. AIESEC Mainland of China
MCP 1415 Candidate
Booklet

2. CONTENT
Words from MCP
Selection Process
Application Package
Key Information
Application Questionnaire

3. Words from MCP
Dear candidates,
Many congratulations for taking this courageous step to open this application package and decided to run for the
President of AIESEC in Mainland of China 2014-2015. Being the 13th MCP of this amazing entity will be an extremely
stressful experience, but it also will be one of the most rewarding experiences in your life. Every words in your speech
and ideas on your application will not only affect your future one year in AIESEC, but also thousands of hopeful youth
and generations of future leaders. I trust you will put nothing less than 100% into this application process.
Additionally, please free feel to use any designs or graphics to reflect your personality in your application. Lastly, like it
did to me, the application process is designed to challenge your point of view, as well as to prepare you to be a better
leader in AIESEC. As one of my favourite quote says, “clarity of mind means clarity of passion”, I sincerely wish you
the very best of luck and hope you can gain further clarity of your passion to AIESEC.
Yours sincerely,
Lisa Gao
MCP 1415 Candidate Booklet
AIESEC in Mainland of China
President
AIESEC in Mainland of China
2013-2014

4. Election Process
Application Deadline
23:59, 6th of Jan 2014 (GMT +8)
Candidates-LCP Online Talk
7th-10th of Jan 2014
Application Screening
7th of Jan 2014
Executive Summary
19th-20th of Jan 2014, HZ NatCo
Candidates Announcement
7th of Jan 2014
MCP Election & Announcement
22nd of Jan 2014, HZ NatCo
MCP Candidate 1415
AIESEC in Mainland of China

5. Application Package
1) Executive summary: One page summary of your entire
application.
2) Biography: Create your own biography and share it
with us. You have just one limitation, one page! For
examples on how a bio can be structured, please check
out the following link. David Polly, CEO of The
Momentum Project (http://www.themomentumproject.com/pollay.html).
6) 7 Endorsement Letters:
• 3 Endorsement Letters from within AIESEC in
Mainland of China (LCPs only);
• 2 Endorsement Letters from another AIESEC entity
(MCP)
• 2 Endorsement Letters from externals or alumni who
left AIESEC before Jan 2013
• (7 Endorsement Letters in Total)
3) Curriculum Vitae: Please provide all the important and
relevant information we need to know about you (inc. a
recent photo), your AIESEC career (inc. LC, MC info), or
any other experiences as well as your contact details
(inc. address, mobile, @.net email, personal email,
Skype) etc. You can use a maximum of 1 page to create
your CV.
7) Blank Paper Challenge: You have 1 page and all your
creativity to propose what is the biggest question that
lies in front of AIESEC in Mainland of China today and
give an answer to it. You have the license to change the
system, to challenge any paradigms and unleash the
potential of the organisation.
4) Application Questionnaire: These answers should not
take more than 15 pages. Minimum font size =
Helvetica/Georgia size 10.
8) 7 mins CREATIVE Introduction Video with your
personal introduction and strategy executive summary
presentation. (Please upload to Youtube or Youku and
provide the link)
5) Belbin Test & MBTI Result.
MCP 1415 Candidate Booklet
AIESEC in Mainland of China

6. Key Information
Each Candidate must submit the application package named as
1415_MoC_MCP_Application_Name
The Application Package needs to be updated on myaiesec.net
and sent the link to
mainland.china@aiesec.net ; lisa.gao@aiesec.net
The DEADLINE for submitting your application link is
23:59, 6th of January 2014 (GMT +8)
You can create your own design (graphic style and colour usage).
Make sure you create a separate file for all requirements needed.
We will be expecting 14 PDF files and 1 video link (Executive
summary, Biography, CV, 7 endorsement letters, Belbin test, MBTI,
Answers to the application questionnaire, Blank Page Challenge).
If you have any questions concerning the applications or the
application process please contact Lisa Jingya Gao (MCP 1314) or
Mowen Lee (Election manager) by sending your e-mail to
lisa.gao@aiesec.net or mowen.lee@aiesec.net
Additional Notes for the Application
MCP 1415 Candidate Booklet
AIESEC in Mainland of China

7. MCP 1415 Candidate
Application
Questionnaire

8. General Questions I
You as Individual
1.Motivation
What is driving you to continue in AIESEC?
3.Self-awareness and contribution
Why have you decided to stand for AIESEC in Mainland
What are your key strengths and weaknesses?
of China MCP 2014-15?
How will they affect the role you are applying for?
What do you want to take out of this experience?
What are your unique contributions to generation 1415?
2.About yourself
a. Please describe your relevant past experiences/
positions held inside of AIESEC.
b. Rank the three fields (e.g. areas, functions, expertise)
in which you have the most experience and describe
your experience in each.
c. What are your key values in life and why?
4.Team role and expectation
a. What is your expectation towards MC as a team?
b. Based on your past experience, what is your role and
contribution in a team? Please explain it with specific
past experience
c. What are possible challenges you foresee in your
future MC team? Please share you plan and solution
to overcome challenges.
MCP 1415 Candidate Booklet
AIESEC in Mainland of China

9. General Questions II
Organisation Overview
1.Understanding of AIESEC and AIESEC in
Mainland of China
a. Do you believe we can achieve AIESEC 2015? What
does it mean to AIESEC in Mainland of China?
b. Why AIESEC in Mainland of China need a 10 years’
vision? What is external and internal relevance of
“AIESEC MoC 2023”?
c. What exactly is the high quality experience we
provide? What makes it unique?
2.MC Role
3.Insights of organisation trend
Please carry out a SWOT analysis of AIESEC and briefly
explain how you will capitalise on the opportunities in the
following two aspects?
• External environment in China and in the world
• AIESEC global network
4.Organisational development
How will you evaluate the development path of AIESEC
What is the current role of MC? What do you think
globally and in Mainland of China for past 5 years?
should be the ideal role of MC? How do we bridge the
What are the key reasons for success and failure?
gap (Please include operational structure and
management capacity improvement perspective)?
MCP 1415 Candidate Booklet
AIESEC in Mainland of China

10. Specific Questions
1.MCP Role
What are the three most important responsibilities of the MCP role
and why you think you are the best candidate to fulfil those
responsibilities?
2.Insights of the organisation
1) Customer Experience
What are the key challenges for AIESEC MoC to manage
customer's experiences? List your 3 top strategies to improve the
experience quality in all programs (Please base your answer on
facts from NPS.)
2) Program Insight
What will be the changes that will leverage the volume of AIESEC
MoC ELD realisations during the 2014-15 term? How are those
connected with the external environment? Please consider how to
capitalise growth in our products and relevance to society.
3) Entity development
• Please briefly describe and evaluate the current EDM. And how
can you implement as well as improve it next year?
• Please share your perception in terms of expanding AIESEC
MoC network. How will you evolve the AIESEC’s organisational
structure?
4) Governance and legality
With rapid development of AIESEC MoC, how should AIESEC’s
governance and legality evolve to sustain the organisation?
MCP 1415 Candidate Booklet
AIESEC in Mainland of China
5) Financial sustainability
What will be your principle in managing financial resources of
AIESEC MoC? Analysis current program profit margin, and give
suggestions on pricing model of the program you see challenges.
6) IT infrastructure & “Big AIESEC online”
• Compare the current MoC IT infrastructure (Salesforce,
aiesec.cn) with the global one (OP, ORS, GIS - in the future,
CustomerGauge)
• List the challenges and the potential solutions for future
alignment.
• List the proposal of how to cooperate globally to make the
investment and system development efficient and sustainable.
7) Engagement with AIESEC
Please evaluate current marketing strategy of AI, and review
MoC’s. What is your customise strategy for MoC in 2014-15?
3.Strategic focus of 2014-2015
1) How will you position MC term 2014-15 in the development path of
AIESEC MoC? What do you envision the successes of 2014-15?
2) Which program you will focus on, why?
3) What are your top 3 key strategic projects to achieve your 2014-15
vision? How to utilise the function synergy (front office-back office
plan) to make it happen?
4) What is the best MC structure to support your strategy?

11. It’s Now or Never
Challenge Accepted !