India Online2009 Snapshot

India Online 2009 Understanding Online Indians and their Net Usage Behavior and Preferences

[object Object],[object Object],[object Object],[object Object],Study Overview

[object Object],[object Object],[object Object],[object Object],[object Object],Methodology

[object Object],[object Object],[object Object],[object Object],[object Object],Pond gets smaller, but livelier… * Regular internet users = internet users who use the internet ‘at least once a month’ ** All internet users = Regular + Occasional internet users who have ‘used the internet in last one year’

Lapsers predominantly Cybercafe users ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Affordability & language holding it back…

[object Object],[object Object],[object Object],[object Object],[object Object],Catching the ‘classes’ across the country…

Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72% Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Invested in Shares 14%

[object Object],[object Object],[object Object],What they do when online… * Emailing not included as all panel members are email users by default Top 10 Online Activities* % Undertaking Change from 2008 Search for travel products 84% - Job search 71% -0.3% Search for non-travel products 68% - Instant messaging/chatting 67% -3% Check general news 62% -1% Dating/Friendship 55% +5% Check cricket content/score 53% +3% Check sports other than cricket 52% - Matrimonial search 49% +0.4% English info search engine 49% +0.6%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most net users ‘window shop’ online

Google continues to be the most used website of all! Website % Use it the Most Change from 2008 Google 35% +7% Yahoo 25% -3% Gmail 11% +3% Orkut 7% -1% Rediff 4% -5% Indiatimes 1% -0.1% Moneycontrol 0.7% -0.1% Hotmail 0.6% -0.4% Youtube 0.5% +0.3% Sify 0.5% -0.2%

Most Used Website for Specific Activities Vertical Top Website % Use Most Vertical Top Website % Use Most Emailing Yahoo / Gmail 45% / 44% Matrimony Bharatmatrimony 37% Instant Messaging Yahoo 38% Friendship/Dating Orkut 38% Job Search Naukri 44% Share Pictures Orkut 26% Online News Yahoo 21% Social Networking Orkut 53% Info Search – English Google 76% Professional Networking Orkut / Linkedin 24% / 24% Info Search – Local language Google 34% Video Sharing Youtube 32% Online Travel Buy IRCTC 43% Non-cricket Sports Espnstar 19% Games Zapak 41% Cricket content Cricinfo 27% Online Buying (Non-Travel) Ebay 25% Cinema content Youtube / Yahoo 18% / 17% Real Estate Makaan 23% Listen/stream Music Raaga 16% Business & Financial News Moneycontrol 22% Financial Info & Quotes Moneycontrol 24% Online Share Trading ICICIdirect 28% Buy/Rent Movie CD Rediff 27% PC to PC Net Telephony Yahoo 29% Mobile content Yahoo 18% PC to Telephone Net Telephony Yahoo / Skype 28% / 26% Cinema Tickets Google 19% PC to Mobile Messaging (sms) 160by2 21% Astrology Astrology 25% Net banking ICICI Bank 31% Download Movies Torrentz 35%

[object Object],[object Object],[object Object],List of Reports

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List Of Reports Note: Completion of any supplement report is subject to collection of sufficient sample responses in the survey.

Pricing of Reports Note - only supplement reports cannot be bought in isolation (without the main report). ,[object Object],[object Object],[object Object],[object Object],Report Price (Rs.)* * 12.36% service tax extra Price (USD) Main Report 100,000 3,500 Supplementary Report 100,000 each 3,500 each Main + 1 Supplementary Report (list price) 200,000 7,000 Main + 2-4 Supplementary Reports Less 15% of list price Less 15% of list price Main + 5 or more Supplementary Reports Less 25% of list price Less 25% of list price

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Coverage

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Coverage

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Coverage

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact Details

India Online2009 Snapshot

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India Online2009 Snapshot