1. BOOK MARKETING CAREER OVERVIEW By Michelle A. Patterson

3. Alliance Partnership

4. Bestselling Authors

5. Authors with Platforms

6. Partnerships with Corporations

7. Synergistic Promotions

8. Brand marketing

9. Elementary/High School Knowledge

11. Vast Book Publishing Categories Lifestyle Education Test Prep Sports Cooking House & Home Pets Fishing & Hunting Travel Real Estate Outdoor Recreation General Business Business Narrative Nursing Medical Memoirs Legal/Law Allied Health Marketing Human Resources Small Business Careers Business Life Management Leadership Reference Current Affairs/History Sociology

13. Alliance Partnerships Cleveland Clinic Boston Consulting Group PricewaterhouseCoopers Kellogg Graduate School of Management AdWeek Magazine BrandWeek Magazine Forbes Magazine Black Enterprise Magazine

15. Bestselling Authors LtCol Jay Kopelman, “From Baghdad With Love” Robert G. Allen, “Multiple Streams of Income” Brian Tracy, “Create Your Own Future” Brett Pulley, “The Billion Dollar BET” Larry Winget, “Shut Up, Stop Whining, and Get a Life” Robert Scheinfield, “The 11th Element” Jeffrey Gitomer, “Sales Bible” and “The Patterson Principles”

16. Business Week Essence Magazine The New York Times USA Today Wall Street Journal

17. Authors with Platforms George Ross, “Trump Strategies for Real Estate” Joe Vitale, “The Attractor Factor” Edwin Black, “Banking on Baghdad” Ben Stein, “Yes, You Can Time the Market” Dolf DE Roos, “Real Estate Riches”

19. Partnership with Corporations IAMS Pet Foods Ford Motor Corporation John Deere Mary Kay Fed Ex Franklin Covey, Inc Ipsos Loyalty, Inc Unisys, Inc

21. Synergistic Promotions Partnership with Morris Communications through print, radio and online.

22. Billboard advertisements

23. Mobile billboard and Event promotions

24. Print advertisements WHERE Nov/Dec ‘06 DC Meeting Planner Dec ‘06 Lowe’s Hotels June 2007

25. Brand Marketing Kaplan Test Prep FalconGuides Insider’s Guides LL Bean/Orvis/Field & Stream Frommer’s Travel Guides Random House Dictionary The New York Times Puzzles & Games Webster’s New World Arco Test Prep JK Lasser Tax Guide

26. Elementary/High School Knowledge Social Studies Mathematics Science Language Arts Spanish

27. Multi Channel Marketing Online Marketing Event Marketing Videos Author microsites(http://soulofmedicine.com/index.html) Web 2.0 (Facebook, YouTube, Twitter) Blogs Google keyword buys Webinars Teleconferences/Teleseminars

28. From Baghdad with Love Campaign Author website(http://www.jaykopelman.com/) Author videos on Youtube channel (http://www.youtube.com/watch?v=vLIzyAM5qrQ ) Author media hits USA Today http://www.usatoday.com/life/books/news/2006-10-01-baghdad-dog-book_x.htm Reader’s Digest http://www.rd.com/your-america-inspiring-people-and-stories/a-marine-saves-a-dog-from-baghdad/article31022.html CBS Evening News http://www.cbsnews.com/video/watch/?id=2069798n

29. Labor of Love Campaign Author website(http://www.laboroflovethebook.com/) Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing) Author on Facebook(http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts) Starred Library Journal review (http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love)