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E-Advocacy 2.0

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Attend this session to learn how to better engage advocates with technology to meet your organization's public policy goals. This session is designed for people already engaged in e-advocacy who want to learn how to enhance their efforts and integrate their e-communications. Leave this session with a better understanding of how to effectively communicate your organization’s policy issues and enhance engagement via e-advocacy, how to track e-advocacy efforts in a meaningful way, and how to integrate your e-advocacy efforts with your organization’s communications plan. Presentation at the Minnesota Council of Nonprofits Technology Conference.

Technology
1 of 33
E-Advocacy 2.0 Mike Dean Tipping Point Strategies
Agenda for Today ,[object Object],[object Object],[object Object],[object Object]
Everything Has Changed
Why e-Advocacy? Source: Pew Internet & American Life Project ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Where People Go…
It’s the Messenger…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can’t Exist in a Silo
Creating Buy-in ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Key Principles of Success
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Anatomy of an e-Advocacy Campaign
Step 1 - Website
Step 2 – E-mail
Step 3 – Advocacy Activities
[object Object],Step 4 – Testing 1…2…3…
[object Object],[object Object],Step 5 – Segmentation
Step 6 – Multiple Mediums
Step 6 – Multiple Mediums YouTube ,[object Object],[object Object]
Step 6 – Multiple Mediums YouTube
Step 6 – Multiple Mediums Tools ,[object Object],[object Object]
Step 6 – Multiple Mediums MyBO
Step 6 – Multiple Mediums Training
Step 6 – Multiple Mediums Reward
Step 6 – Multiple Mediums Tax Calculator
Step 6 – Multiple Mediums Text Messaging ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Step 7 – Develop Evangelists Source: Pew Internet & American Life Project
Step 7 – Develop Evangelists
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 7 – Develop Evangelists
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 7 – Develop Evangelists
Step 8 – Micro-Organizing
Fight the Smear
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Age of Collaboration ,[object Object],[object Object],[object Object]
More Information ,[object Object],[object Object]

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E-Advocacy 2.0