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The UX Factor
Maurizio Pedrazzoli . MindUnit
April 2013, Dublin
Introduction
In the midst of chaos, there is also opportunity
UX matters
Users & Assumptions
It never get's old!
Visual standards
Wrap it up
Homework
Maurizio Pedrazzoli . MindUnit
The UX Factor
I'm 30+
My first website went live in 1996
Veggies / Karma / Yoga
I lived in 5 countries, moved house about 22 times
I speak 3.4 languages
I'm a certified bartender
I don't do Facebook
I've never done this before
Maurizio Pedrazzoli . MindUnit
The UX Factor
"Design is not just what it looks like and
feels like, Design is how it works."
Steve Jobs
The UX Factor
Maurizio Pedrazzoli . MindUnit
The UX Factor
Maurizio Pedrazzoli . MindUnit
Maurizio Pedrazzoli . MindUnit
The UX Factor
“…then, I started to actually try and use it. And
within a few moments, I found myself
forgetting all about my physical design, and
realizing that everything I was really interested
in was happening in my relationship between
what was happening behind the screen.
I felt like I was kind of being sucked down
inside the machine, and the interaction
between me and the device was all to do with
the digital software and very little to do with
the physical design.”
William Grant "Bill" Moggridge
Maurizio Pedrazzoli . MindUnit
The UX Factor
"Good design is obvious. Great design is
transparent."
Joe Sparano
Maurizio Pedrazzoli . MindUnit
The UX Factor
Bialetti completed his design
for the aluminium Moka Express in
1933
Maurizio Pedrazzoli . MindUnit
The UX Factor
"Perfection is achieved, not when there is nothing
more to add, but when there is nothing left to take
away."
Antonie de Saint-Exuperty
Maurizio Pedrazzoli . MindUnit
The UX Factor
Maurizio Pedrazzoli . MindUnit
The UX Factor
I’ve never seen a smiling face that
was not beautiful!
Maurizio Pedrazzoli . MindUnit
The UX Factor
Maurizio Pedrazzoli . MindUnit
The UX Factor
Know your audience
Design around your content
Keep it simple
Respect hierarchy
Effective color contrast
Be careful with images
Maurizio Pedrazzoli . MindUnit
The UX Factor
"The ability to simplify means to eliminate the
unnecessary so that the necessary may speak."
Hans Hofmann
Maurizio Pedrazzoli . MindUnit
The UX Factor
Visual ( color and standard )
ALT Attribute
Breadcrumbs
A very good site search engine
Check your website stats ( actions speak louder than words )
Responsive content & images VS app
Maurizio Pedrazzoli . MindUnit
The UX Factor
"Failure comes when you don’t listen. You can’t
put something out there and assume it’s great. It’s
up to us to make sure we’re listening to improve
our chances for success.”
Alan Lewis
Maurizio Pedrazzoli . MindUnit
The UX Factor
Objectified ( A Documentary Film by Gary Hustwit )
Don't Make Me Think ( Book by Steve Krug )
Portland/Creative Mornings ( Aaron James Draplin )
Maurizio Pedrazzoli . MindUnit
The UX Factor
谢谢
Maurizio Pedrazzoli . MindUnit
The UX Factor

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The UX-Factor

  • 1. The UX Factor Maurizio Pedrazzoli . MindUnit April 2013, Dublin
  • 2. Introduction In the midst of chaos, there is also opportunity UX matters Users & Assumptions It never get's old! Visual standards Wrap it up Homework Maurizio Pedrazzoli . MindUnit The UX Factor
  • 3. I'm 30+ My first website went live in 1996 Veggies / Karma / Yoga I lived in 5 countries, moved house about 22 times I speak 3.4 languages I'm a certified bartender I don't do Facebook I've never done this before Maurizio Pedrazzoli . MindUnit The UX Factor
  • 4. "Design is not just what it looks like and feels like, Design is how it works." Steve Jobs The UX Factor Maurizio Pedrazzoli . MindUnit
  • 5. The UX Factor Maurizio Pedrazzoli . MindUnit
  • 6. Maurizio Pedrazzoli . MindUnit The UX Factor “…then, I started to actually try and use it. And within a few moments, I found myself forgetting all about my physical design, and realizing that everything I was really interested in was happening in my relationship between what was happening behind the screen. I felt like I was kind of being sucked down inside the machine, and the interaction between me and the device was all to do with the digital software and very little to do with the physical design.” William Grant "Bill" Moggridge
  • 7. Maurizio Pedrazzoli . MindUnit The UX Factor
  • 8. "Good design is obvious. Great design is transparent." Joe Sparano Maurizio Pedrazzoli . MindUnit The UX Factor
  • 9. Bialetti completed his design for the aluminium Moka Express in 1933 Maurizio Pedrazzoli . MindUnit The UX Factor
  • 10. "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." Antonie de Saint-Exuperty Maurizio Pedrazzoli . MindUnit The UX Factor
  • 11. Maurizio Pedrazzoli . MindUnit The UX Factor
  • 12. I’ve never seen a smiling face that was not beautiful! Maurizio Pedrazzoli . MindUnit The UX Factor
  • 13. Maurizio Pedrazzoli . MindUnit The UX Factor
  • 14. Know your audience Design around your content Keep it simple Respect hierarchy Effective color contrast Be careful with images Maurizio Pedrazzoli . MindUnit The UX Factor
  • 15. "The ability to simplify means to eliminate the unnecessary so that the necessary may speak." Hans Hofmann Maurizio Pedrazzoli . MindUnit The UX Factor
  • 16. Visual ( color and standard ) ALT Attribute Breadcrumbs A very good site search engine Check your website stats ( actions speak louder than words ) Responsive content & images VS app Maurizio Pedrazzoli . MindUnit The UX Factor
  • 17. "Failure comes when you don’t listen. You can’t put something out there and assume it’s great. It’s up to us to make sure we’re listening to improve our chances for success.” Alan Lewis Maurizio Pedrazzoli . MindUnit The UX Factor
  • 18. Objectified ( A Documentary Film by Gary Hustwit ) Don't Make Me Think ( Book by Steve Krug ) Portland/Creative Mornings ( Aaron James Draplin ) Maurizio Pedrazzoli . MindUnit The UX Factor
  • 19. 谢谢 Maurizio Pedrazzoli . MindUnit The UX Factor