2. Year over year
change in web
traffic
Year over year web traffic will increase in the smartphone and tablet segments. As the technology improves and becomes more affordable, consumers will
continue to increase their usage
3. Quarter over quarter changes in add to cart
conversion rates
As shown you can see that quarter after quarter mobile usage in commerce is at a steady incline.
4. Companies have created sites like dudaONE to help companies create sites that will work across the different web platforms consumers have available to
them.
5. Mobile friend website
Easily accessible
Little or no scrolling
Tied to your history
Mobile friendly sites like Amazon allow user easy access to everything the company has to offer without all of the clutter of the full web version.
6. As with Amazon, BestBuy and Express both use the same functionality. Have more vertical mobile designs, that are easy to read and navigate.
7. Sites that are not mobile friendly
As you can see with xtremepowersports.com, without having a mobile friendly version consumers are forced to scroll up, down, left, and right. As mobile
consumers want to use a mobile site that is easy to navigate and use, Xtremepowersports would not be a good example to follow.
8. As with Xtremepowersports, Bike Bandit has not entered the world of mobile web design. This seems to be an industry standard in power sports, as none
of the major parts suppliers have made their sites mobile friendly.
9. References
Retrieved May 5, 2014, from www.bestbuy.com
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books,
DVDs & more. (n.d.). Retrieved May 5, 2014, from http://www.amazon.com
Bosomworth, D. (2014, March 24). Mobile marketing statistics 2014.
Retrieved May 5, 2014, from http://www.smartinsights.com/mobile-
marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Create a Website | Make a Website Free with Duda's Website Builder. (n.d.).
Retrieved May 5, 2014, from http://www.dudamobile.com/dudaone
Express | Shop Men's and Women's Clothing. (n.d.). Retrieved May 5, 2014,
from http://www.express.com
Faletski, I. (2009, November 18). 7 Tips To Make Your Web Site Mobile-friendly.
Retrieved May 5, 2014, from http://www.sitepoint.com/7-tips-to-make-your-
web-site-mobile-friendly/
Motorcycle Parts, Riding Gear & Accessories | BikeBandit.com. (n.d.).
Retrieved May 5, 2014, from http://www.bikebandit.com
Where America goes for OEM Yamaha Parts, Kawasaki Parts, Suzuki Parts,
Polaris Parts, Sea Doo Parts, Ski Doo Parts. (n.d.). Retrieved May 5, 2014,
from http://www.xtremepowersports.com
