3. 25M apps
4B people online
31B connected devices
450B online interactions, per day
4. Digital Native Behaviour
Recent study of teenagers and their
Mobile phone / Smartphone usage
Texts per month?
Minutes on voice per month?
4072 texts
17 minutes of talk time ......
5. Accelerating Innovation & Change
The InternetClient/Server
Mobile, Social,
Big Data & The Cloud
Database
ERP
CRM
SCM
HCM
HCM
PLM
MRM
Amazon Web Services
OpSource
IBM
GoGrid
Rackspace
Joyent
Hosting.com
Tata Communications
Datapipe
PPM
Alterian
Hyland
LimeLightNetDocuments
NetReach
OpenText
PaperHost
Xerox
Google
HP
Microsoft
SLI Systems
EMC
IntraLinks
Jive Software
Qvidian
Sage
salesforce.com
SugarCRM
Volusion
Xactly
Zoho
Adobe
Avid
Corel
Microsoft
Paint.NET
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM
Cost Management
Order Entry
Product
Configurator
Bills of Material
Engineering
Claim Processing
Inventory
Manufacturing Projects
Quality Control
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
every
60 seconds
400,710 ads
requests
2000 lyrics played
on Tunewiki
1,500 pings
sent on PingMe
34,597 people
are using Zinio
208,333 minutes
Angry Birds played
23,148 apps
downloaded
Unisys
Burroughs
Hitachi
NEC Bull
Fijitsu
ADP VirtualEdge
Cornerstone onDemand
CyberShift
Workbrain
Kenexa
Saba
Softscape
Sonar6
SuccessFactors
Taleo
Workday
Workscape
Exact Online
FinancialForce.com
Intacct
NetSuite
SAP
NetSuite
Plex Systems
Cash Management
Accounts
Receivable
Fixed AssetsCosting
Billing
Time and Expense
Activity
Management
Payroll
Training
Time &
Attendance
Rostering
Sales tracking &
Marketing
Commissions
Service
Data Warehousing
98,000
tweets
Finance
box.net
Facebook
LinkedIn
TripIt
Pinterest
Zynga
Zynga
Baidu
Twitter
Twitter
Yammer
Atlassian
Atlassian
MobilieIronSmugMug
SmugMug
Atlassian
Amazon
AmazoniHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
YouTube
Answers.com
Tumblr.
Urban
Scribd.
Pandora
MobileFrame.com
Mixi
CYworld
Qzone
Renren
Xing
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Viber
Fring Toggl
MailChimp
Quickbooks
Hootsuite
Foursquare
buzzd
Dragon DictioneBay
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
Mainframe
• Change how technology is
consumed & value it can bring
• Open up new business models
• Remove current inhibitors &
unleash power of innovation
New technology
access methods
10. 75%
Up to
DATA CENTER
TRAFFIC IS
SERVER-TO-SERVER
FEDERATED APPS
AND VIRTUALIZATION
25%ENTERPRISE
TRAFFIC IS
VIDEO
COLLABORATION,
TRAINING, AND
CONSUMERIZATION
Up to
Gartner G00207476: Emerging Technology Analysis
Gartner G00175764: Key Issues for Communications Strategies, 2010
50%VIRTUALIZED
WORKLOADS BY
THE END OF 2012
PRIVATE, PUBLIC AND
INDEPENDENT
CLOUDS
Over
11.
12. - what were we talking about last year?
Megatrends 2012
• Analytics/Big Data
- $1.5B market in 2011, CAGR 8.2%
• Globalization
- Everything & everyone becoming connected
• Social networking/communications
- Rapidly replacing email & SMS
• Ecosystem players
- Apple & Google dominate, Amazon will emerge
• Machine to Machine (M2M)
- 15B connected devices, $300B revenue 2012
Everything to the cloud
13. - what is shaping the behavior of our customer for the next 3 years…
Megatrends 2013 - 2016
• Integrated Ecosystems
- Amazon Appstore in 200 countries and
growing , Facebook …
• The Internet of Things
- 50B connected devices by 2015
- 143M in 2012 to +300M cellular M2M
connections by 2016
• Mobile Device Battle
- Android, iOS, Win 8, Samsung domination
• LTE & broadband everywhere
- Traffic explosion, video, VoLTE, OTT
- 72 countries by end 2013, 195 commercial
• Virtualization, NFV-SDN
- Re-engineering , flexibility, software
- 260 attendees at ETSI NFV in April
LTE deployed LTE deploying
14. Size – Complexity – Rate of Change
What’s Changed?
Internet/
WAN
Aggregation
Core
Data Center/Clouds
Edge
Distribution
Core
Campus/Branch/Mobile Explosion
Server Edge
IaaS
PaaS SaaS
NaaS*
Too many
specialized
appliances
There is no
perimeter any
longer
Ability to change
policy too slow for
virtualization
Poor multi-
tenancy support
Speeds are 100G+
Everything as a
Service
* Network as a Service
Explosion of
network traffic &
size
Connected
devices
15. Can no longer turn a blind eye
Systemic Network Architecture Issues
• Network utilization not optimized
• Appliances no longer fast enough
• Chokepoints exist everywhere
Inefficiency
• Managing enormous sea of devices can be overwhelming
• Too easy to make configuration mistakes
• Too many protocols involved
Complexity
• Ability to change configuration in a timely manner is difficult
• Poor ability to respond to workload changes
• Static routes & SLAs, too difficult and too slow to introduce new services
Rigidity
16. What is NFV
Abstraction of Virtual Machines from physical
hardware
• VM Controller acts a centralized software program for VM’s
• Centralized intelligence of virtual to physical relationships
• Dynamic and programmable VM, Storage & Network
• HP Implements via variety of methods including VMWare & KVM
• HP leading NFV standardization at ETSI
Key Benefits
• Provides opportunity for rapid instantiation of new machines
• Use cases for all types of Data Centers from SMB to Carrier
• Can enable simplified management VM Controller
Applications
x86
VM’s
OS’
VM Model
VMController
- architecture that leverages IT technology for the Network
Hypervisor
17. What is SDN
Abstraction of control plane from forwarding
hardware
• Network control plane as a centralized software program
• Centralized intelligence of network topology
• Dynamic and programmable network, interaction with applications
• Implemented via variety of methods including OpenFlow protocol
• Contributing in ATIS SDN Landscape team
Key Benefits
• Provides opportunity for rapid innovation in networking
• Use cases for all types of networks including Enterprise Campus,
Service Provider, Cloud, Data Center
• Can enable simplified management through network virtualization
Applications
Infrastructure
Network OS
Network API
SDN Model
ControlPlane
- an emerging software based virtual network architecture
18. Top NFV Telco Priorities
Solution Description Benefit of NFV
Virtual EPC Core LTE (MME, PGW, SGW) Cost (COTS), scalability
Virtual Appliance Firewall, NAT, Isec, VPN, etc Cost reduction (COTS), flexibility (SW
download)
Virtual CPE consumer Set top box, ADSL router Opex reduction , SW download,
colocation of applications on COTS
Virtual IMS CSCF, HSS, MRF, PCRF Cost reduction, scalability (up &
down), colocation
Virtual Base Station
and Cloud RAN
BTS, RAN, small Cell on COTS
and SW , VM
Cost reduction COTS, colocation of
application (ie Radio, CDN) , controller
in Cloud for multiple BTS (central mgt)
Virtual CPE enterprise Enterprise Firewall, NAT, Time to deploy (SW download) ,
20. traffic rerouted via SDN to virtualized IMS Core
Use Case NFV-SDN: Virtualized IMS infrastructure
Virtual IMS
SDN Cloud
(virtual Data Center)
IMS
Service #1
IMS
Service #2
IMS
Service #3
Ex: M2M
Mobile
Fixed
SDN Switch
SDN controllers
SDN network
NW applications
Ex: M2M device
application
Traffic Control
Policies
Traffic
21. open standards enabling many partners
PAN HP NFV - SDN
NetworkingCompute & Storage
Hypervisors Controllers
Application
Resource Management & Orchestration
Application
• HP Telco applications (HSS, CSCF, IVR, CDN) on NFV
• 3rd party application testing & certification
• Standards-based application integration APIs
• Centralized resource fulfillment and assurance
• Hypervisor and network vendor independence
• HP OpenFlow controller (beta)
• Partnerships with all major hypervisor vendors
• Blade system Matrix, 3PAR Storage
• OpenFlow enabled switches
• 750+ Private Cloud and Public Clouds with HP CloudSystem
HPN
CMS
Pan-HP
COTS
OSS