This presentation was presented to a wonderful group of business owners at Reach Your Potential's Third Tech Tuesday (#3RdTT) and covers the top three tips on Facebook (Cover Image, Tabs, and Content). Please download and share.

1. Facebook: Top 3-Tips for More Success
Michelle Post, Ph.D., CSMS

2. Before You Start . . .
©Michelle Post, Ph.D., CSMS

3. Lessons to Learn
©Michelle Post, Ph.D., CSMS

4. FACEBOOK COVERS

5. Size Does Matter
Facebook’s Page Guidelines
Facebook Size Cheat Sheet
From Facebook Help

6. Ways to Use a FB Cover
Check out Social Media Examiner’s Blog: 25
Creative Ways to Use Facebook Cover Photos

7. Facebook Cover Best Practices
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Follow FB Guidelines
Size does matter
Don’t hide content
Center & right align photos
Integrate photo cover with
the FB page
Combine photo & apps
Use Call to Action
Include clickable links
Include hashtags
©Michelle Post, Ph.D., CSMS
For More
Details Read
HubSpot’s Blog

8. Examples of FB Covers
1. Show the lighter side of
your business
2. Show the finished product
3. Show the benefits of your
service
4. Show off what you sell
5. Make a collage of what you
do
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2.
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4.
5.
Let It Ride Design
Ortanic
Fear fest
My Little Jules
Ruby Media Group
For More Great Ideas and Examples Read
the Blog Posting by Steve Young

9. Tools to Make FB Covers
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Facebook CoverMaker https://www.facebook.com/CoverMaker.net
Pagemodo - http://www.pagemodo.com/
PicMonkey - http://www.picmonkey.com/
Coverbash http://www.coverbash.com/facebook-covermaker
Timeline Covers http://www.timelinecovers.pro/create
TimelineCoverBanner http://www.timelinecoverbanner.com/
CoolFBCovers - http://www.coolfbcovers.com/
EasyCoverMaker http://www.easycovermaker.com/
More Tools http://www.twelveskip.com/tutorials/facebook/
896/8-top-sites-to-create-custom-facebookcover-photos

10. Tutorials for Creating FB Covers
• How to Create a Facebook
Timeline Cover Photo and
Thumbnail for FREE 2014
(Video)
• How To Create Amazing
Facebook Cover Pictures
For Your Timeline
• The Marketer’s Crash
Course in Visual Content
Creation (FREE Templates)
©Michelle Post, Ph.D., CSMS

11. Additional Resources
• Fiverr Facebook Cover Designers
– http://fiverr.com/alynna
– http://fiverr.com/dolce2011
• More Examples of FB Covers http://bestfacebooktips.blogspot.com/2013/07/coolfacebook-timeline-photos-and-how-to-make-your-own.html
• 4 Cool Facebook Tools to Run Contests on Your Timeline http://www.jeffbullas.com/2013/09/09/4-cool-facebooktools-to-run-contests-on-yourtimeline/#QGJXfC8kRbkgBjAj.99
©Michelle Post, Ph.D., CSMS

12. Additional Resources
• 5 Ways to Turn Your Facebook Cover Photo into a Call-toAction That Converts - http://socialmediatoday.com/caratarbaj/1474846/5-ways-turn-your-facebook-cover-photocall-action-converts
• Facebook Checklist to Evaluate Your Page http://www.therainmakerblog.com/uploads/image/check
list-infographic.jpg
• 17 Wicked Ways to Use Your Facebook Cover Photo https://www.postplanner.com/17-best-ways-to-usefacebook-cover-photo/
• Facebook Facts you Need to Know in 2014 http://www.jeffbullas.com/2014/02/11/facebook-factsneed-know-2014/#sZ7w8KhZHSxqXOjt.99
©Michelle Post, Ph.D., CSMS

13. FACEBOOK TABS (APPS)

14. Again, Size Does Matter
Facebook Help for TABS (Apps)
37 of the Best Facebook Page
Apps for Brand Marketing

15. Uses for Custom Tabs

16. Tools for Creating Tabs
• Binkd - http://binkd.com/
• Hey0 - https://heyo.com/
• Pagemodo http://www.pagemodo.com/
• Shortstack http://www.shortstack.com/
• TabFoundry https://www.tabfoundry.com/
• TabSite - http://www.tabsite.com/
• ThunderPenny http://www.thunderpenny.com/
• Woobox - http://www.woobox.com/

17. Tutorials on Creating Tabs
• Facebook Help: Apps on Pages
• Video: How To Add A Custom Tab To A Facebook
Fanpage with WooBox
• Video: How to Create a Free Custom Facebook
Tab with Tabfoundry
• 60Second Marketer: How to Create Custom Tabs
on Facebook: A Step-by-Step Guide
• Blog Post: Creating Custom Apps
• Blog Post: How to Use a Facebook Tab to Send
People to Your Own Website
©Michelle Post, Ph.D., CSMS

18. Additional Resources
• Fiverr Facebook Fan Page & Tab Creator
– http://fiverr.com/newbold3d
• 20 Ideas to Rock Your Facebook Business Page With
Tabsite Website Resizer - https://tabsite.com/blog/20ideas-to-rock-your-facebook-business-page-with-tabsitewebsite-resizer/
• 5 Reasons You Should STILL Create Facebook Tabs for Your
Page - http://www.jonloomer.com/2013/04/02/createfacebook-tabs/
• Why You Should Use Facebook Tabs http://www.meltwater.com/meltwater-successblog/why-you-should-use-facebook-tabs/
©Michelle Post, Ph.D., CSMS

19. CONTENT TYPES
©Michelle Post, Ph.D., CSMS

20. What Type of Content Does the Best
Content That Works on FB
FB Content Marketing
©Michelle Post, Ph.D., CSMS

21. Facebook Posting Rule
70/20/10 Posting Rule
©Michelle Post, Ph.D., CSMS

22. Best Times To Post on FB
The Best Times To Post On Facebook, Twitter,
Google+, LinkedIn And Pinterest
©Michelle Post, Ph.D., CSMS

23. Additional Resources
• Andrea Vahl’s Facebook Checklist http://www.andreavahl.com/facebook/faceb
ook-page-checklist-infographic.php
• Facebook Posts: 9 Examples That Work vs. 4
Examples That Don’t http://www.andreavahl.com/facebook/facebo
ok-posts-9-examples-that-work-vs-4examples-that-dont.php
©Michelle Post, Ph.D., CSMS

24. REFERENCES
©Michelle Post, Ph.D., CSMS

25. References
• Facebook cover images [Slide 3]. (2013, September 18). 17 Small
Businesses with Great Looking Facebook Cover Photos [Blog post].
Retrieved from http://www.smartshoot.com/blog/nice-facebook-coverphotos/
• Facebook best practices [Image files]. (2010). Retrieved from
http://loebig.files.wordpress.com/2012/10/fb-bestpractice.jpg%3Fw%3D640
• Facebook posting guidelines [Image file]. (n.d.). Retrieved from
http://qpublish-prod.s3.amazonaws.com/blog/2-facebook-postingguidelines.jpg
• Facebook tools [Image files]. (n.d.). Retrieved from
http://blog.heyo.com/wp-content/uploads/2012/05/facebook-tools.jpeg
• Free tutorial icon [Image file]. (n.d.). Retrieved
http://optimisemybusinessonline.com/wpcontent/uploads/2011/02/free-tutorial-icon.jpg
©Michelle Post, Ph.D., CSMS

26. Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS

27. #3RdTT Workshops for 2014
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Mar 18 - Top 3-Tips for Twitter
April 15 - Top 3-Tips for LinkedIn
May 20 - Top 3-Tips for Google+
June 17 - Social Media: Do It Yourself or
Outsource – Which is Cheaper?
July 15 - Outsourcing with Fiverr
Aug 19 - Finding Your Target Market for
Facebook, Twitter, and LinkedIn
Sept 16 - Creating a Social Media Campaign
for Brand Awareness
Oct 21 - Content Curation Tools are Cool
Nov 18 - Keywords are Key
Dec 16 - How do you measure up? Performing
a Self-Social Media Audit
©Michelle Post, Ph.D., CSMS