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1. Michelle Post, Ph.D.

2.  Value Yourself – Value Your Business
 How to value yourself
 What is a platform?
 Why is a platform important?
 Key components of creating a platform
 The Conversation Prism
 Social media and your platform
 Networking ideas to build your platform
 Recommended Reading
 References
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3.  Building a successful business, begins with
building a successful you!
 The mistakes women make:
 We undervalue our experience
 We consider ourselves so lucky
 We buy into lack thinking
 What women need to do!
 Determine your worth
 Charge what you’re worth
 Raise your rates -- regularly
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4.  Setting your priorities
 Setting guilt free boundaries
 Take care of yourself – Mind, Body, & Spirit
 Personal development
 Healthy lifestyle (diet and exercise)
 Meditation or quite time
 Surrounding yourself with people who lift you
up
 Find a mentor or become a mentor
 Give back or pay it forward
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5.  The traditional definition of platform is, “A
raised level surface on which people or things
can stand.”
 For this presentation we are going to use this
traditional definition, with the added caveat
your platform is not just a physical one, but a
virtual one too.
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6.  In no other time has the playing field been
leveled for an ordinary woman to become an
extraordinary woman in her business.
 The Internet has provided everyone an
opportunity to build a virtual platform, which
can be used to build a physical platform.
 Discover your passion (purpose) and use it to
build your platform.
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7.  Create a great product that produces WOW
 Create products you would personally use, that solve
problems, and exceed customer’s expectations
 Plan for success
 Overcome obstacles by utilizing your strengths
 Build a team – you don’t have to know or do it all
by yourself
 Passion draws Passion
 Demonstration + Proclamation = Credibility
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8. 10/26/2012 Michelle Post, Ph.D. 8

9.  There are many  Web page
channels of social
media, and you do not  LinkedIn
have to be on all of  Facebook
them, just the ones
that will help you grow  Twitter
your business.  Blog
 The top social media
 Pinterest
platforms for small
businesses are:  Video
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10.  Create a networking  Become the expert
plan  Create presentations,
 Have an accountability newsletters,
partner whitepapers, reports
 Join networking  Create a blog
groups  Endorse others and
 Volunteer seek endorsements
 Join a Chamber of  Create a powerful PR
Commerce Media Kit
 Sponsor Events  Guest speak
 Host Events  Guest lecture
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11.  Platform, Get Noticed in a Noisy World, by Michael
Hyatt
 Standout: The Groundbreaking New Strengths
Assessment from the Leader of the Strengths
Revolution, by Marcus Buckingham
 The 29% Solution: 52 Weekly Networking Success
Strategies, by Ivan R. Misner and Michelle R. Donovan
 Off Balance: Getting Beyond the Work-Life Balance
Myth to Personal and Professional Satisfaction, by
Matthew Kelly
 Boundaries: When to Say Yes, When to Say No, To
Take Control of Your Life, by Henry Cloud and John
Townsend
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12.  The E*Type Woman: How to Overcome the
Stress of Being Everything to Everybody, by
Harriet Braiker
 Be the Change: How Meditation Can Transform
You and The World, by Ed Shapiro, Deb Shapiro,
Dalai Lama and Robert Thurman
 The Charge: Activating the 10 Human Drives
That Make You Feel Alive, by Brendon Burchard
 Women Achieving Dreams, by Dianna Huff,
(http://profitablefemaleconsultant.com/dreams-
ebook/)
 Man’s Search for Meaning, by Viktor E. Frankl
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13. Huff, D. (2012). Why low self-worth drives lower wages for women
freelancers, and what you can do about it. Retrieved from
http://internationalfreelancersacademy.com/why-low-self-worth-
drives-lower-wages-for-women-freelancers-and-what-you-can-
do-about-it/
Hyatt, M. (2012). Platform: Get noticed in a noisy world. Nashville, TN:
Thomas Nelson.
Kelly, M. (2011). Off balance: Getting beyond the work-life balance
myth to personal and professional satisfaction. New York, NY:
Hudson Street Press.
Misner, I. R., & Donovan, M. R. (2008). The 29% solution: 52 weekly
networking success strategies. Austin, TX: Greenleaf Book Group
Press.
Solis, B., & JESS3. (n.d.). The conversation prism: The art of listening,
learning and sharing. Retrieved from
http://www.theconversationprism.com/
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14. Michelle Post, Ph.D., MBA
Email: mpost.phd@gmail.com
Web: http://reachyourpotential.info/
Linkedin: http://www.linkedin.com/in/michellepostphd
Twitter: http://twitter.com/michellepost
Slideshare.net: http://www.slideshare.net/mpostphd
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