Digital marketing seems like a given these days—everybody’s doing it. But doing it right is a different story. Many marketers have been left to fend for themselves to garner the skills they need to deliver effective marketing campaigns that integrate digital tactics. Check out this presentation to see why marketers feel like they’re struggling—and learn what you can do to help your marketing team succeed.

1. 6 Reasons Why Today’s Marketers
Need a Targeted Learning and Development Program

2. Marketers Need
New Tools
to Navigate the Rapidly
Shifting Digital Landscape
The last decade brought unprecedented change to the marketing world, including new
emphasis on:
• social networks
• marketing automation
• search engine optimization
• online advertising
Many marketers don’t know how to function effectively in this new environment.
Multiple studies show that marketers need help to learn to craft campaigns that drive
revenue. With the right learning programs, marketers can build the skills they need to thrive
in the digital world.

3. Reason #1: Marketers Are
Overwhelmed

4. Reason #1
Marketers Are Overwhelmed
Overwhelmed – 76% of marketers think
marketing has changed more in the past two years than
the past 50.
Under Increasing Pressure to
Deliver ROI – 65% of marketing professionals
feel more pressured to show return on investment on
marketing spend.
“Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.

5. Reason #2: Marketers Lack
Confidence

6. Reason #2
Marketers Lack
Confidence
Doubt Company
Effectiveness – Only 40% think their
company’s marketing is effective.
Feel Unprepared – Only 48% of
digital marketers feel highly proficient in digital
marketing.
“Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.

7. Reason #3: Marketers Lack the Skills
Needed Today

8. Reason #3
Marketers Lack the
Skills Needed Today
No Formal Training – 63% stated
they receive no formal marketing skills training.
Lack of Skills Impacting
Revenue – 75% stated that their skills gap
has an impact on corporate revenue.
“5 Steps for Closing the Skills Gap.” Focus Research and the Marketing Automation Institute, 2012.

9. Reason #4: Marketers Aren’t Sure
Where to Focus

10. Reason #4
Marketers Aren’t Sure Where to
Focus Responses to the question: “What do you think will be most
important to marketers in the next 3 years?”
“Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.
Social Media
Marketing 13% Personalization and Targeting 12%
Innovative Marketing Programs 11%
Digital Advertising 11%
Cross Channel
Marketing 10%E-Commerce 8%
Media Mix Planning 8%
Measurement 7%
Customer
Response
Management
6%
Content Marketing 5%Brand Building 4%
Events 2%
Public Relations
2%

11. Reason #5: Marketers Know Their
Roles Are Changing

12. Reason #5
Marketers Know Their Roles Are
Changing
64% of marketers expect that their role will change in the next 12 months.
“Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014

13. Reason #6: Marketers Don’t Feel
Their Companies Prepare Them

14. Reason #6
Marketers Don’t Feel Their
Companies Prepare Them
1. “BtoB Research Insights: Defining the Modern Marketer: From Real to Ideal.” BtoB and Oracle | Eloqua, 2013.
2. “Digital Distress: What Keeps Marketers Up at Night?” Adobe Systems Inc., September 2013.
44%
of marketers say
their companies
lag in adopting
improved go-to-
market practices 1
61 %
think that for most
companies, digital
marketing approaches are
a constant cycle of trial and
error. 2
66%
don’t believe
their companies
are proficient in
digital marketing,
and…

15. 1. “Digital Roadblock: Marketers struggle to reinvent themselves.” Adobe Systems Inc., March 2014.
2. “5 Steps for Closing the Skills Gap.” Focus Research and the Marketing Automation Institute, 2012.
Evidence Shows
Marketers May
Be Right
Nearly 1/3 of marketers cite a
lack of training in new skills as a key obstacle
to becoming the marketers they aspire to
be.
1
46% of organizations spend less
than $500 per year on marketing skills
training. A good baseline is $5,000 per year.
2

16. The Solution: Enterprise PRO+ from MarketingProfs
Learning and development solutions designed to help
marketers succeed in fast-paced, dynamic environments.
• High-quality, relevant, current marketing
content focused on your company’s
business goals
• A customized learning center designed
to deliver training to your team anytime,
anywhere
• Best practices to ensure engagement
and participation from your marketing
teams.

17. Give your marketing team the practical knowledge
they need to deliver business results.
Keep staff up to date on the latest marketing trends and innovations
Build proficiency in critical areas like social media, content marketing,
branding, and demand generation
Take your digital marketing approach from trial and error to testing and
data-driven decision-making
Help your marketers grow and evolve along with their roles

18. Testimonials
—Megan Pino, Indirect Channel Marketing Manager for Shell Lubricants
“Enterprise PRO+ fit our needs: price, customizable site, and short
deployment time. We also liked that training materials are sourced
from a variety of industry professionals for unbiased information
and perspectives.”
“This course was packed with incredible value.
I learned so much—and I am applying as much
as I can, and learning more as I go. In my book,
that’s the true test of a learning experience.”
—Suzanne D. Pollock, Marketer, on “Social Media
Marketing”

19. Learn More
About Enterprise PRO+
www.training.marketingprofs.com
Or Contact Us at
866-577-9625
pds@marketingprofs.com