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The State of Social Media Marketing 2010: Hype or Real Business Impact?

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MarketingProfs
MarketingProfs

This presentation covers some of the major myths of social media marketing as well as social media marketing benchmarks and stats from MarketingProfs research report The State of Social Media Marketing.

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The State of Social Media Marketing 2010: Hype or Real Business Impact? Roy Young, President MarketingProfs
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THANK YOU! Myth #6: Success Requires a Company Culture of Openness 34% 45% Uses consumer feedback productively to improve the offering 28% 48% Encourages collaboration between marketing and others 27% 47% Value open, honest dialogue about marketing 28% 55% Quick to adopt new media technology Disagree Agree Company Cultural Attribute Have Had Success Creating an Online Community Around a Brand
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Save 50% on The State of Social Media Marketing Enter promo code FAST50 here : http://bit.ly/8kjHHx THANK YOU!

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The State of Social Media Marketing 2010: Hype or Real Business Impact?

  • 1. The State of Social Media Marketing 2010: Hype or Real Business Impact? Roy Young, President MarketingProfs
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  • 22. THANK YOU! Myth #6: Success Requires a Company Culture of Openness 34% 45% Uses consumer feedback productively to improve the offering 28% 48% Encourages collaboration between marketing and others 27% 47% Value open, honest dialogue about marketing 28% 55% Quick to adopt new media technology Disagree Agree Company Cultural Attribute Have Had Success Creating an Online Community Around a Brand
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  • 24. Save 50% on The State of Social Media Marketing Enter promo code FAST50 here : http://bit.ly/8kjHHx THANK YOU!

Editor's Notes

  1. Tactics came from qualitative survey of 30 hand-picked social media experts