(2) 7 Cs

BUSINESS COMMUNICATION PRINCIPLES 7 Cs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Principles of Business Communication

COMPLETNESS A business message is complete when it contains all facts the reader or listener needs for the reaction you desire. Conti…

COMPLETNESS ,[object Object],[object Object],[object Object],[object Object],Conti…

[object Object],[object Object],COMPLETENESS Conti…

[object Object],[object Object],[object Object],[object Object],COMPLETENESS

ANSWER ALL QUESTIONS ,[object Object],[object Object],Conti…

[object Object],[object Object],[object Object],Conti…

GIVE SOMETHING EXTRA, WHEN DESIRABLE ,[object Object],Conti…

[object Object],[object Object]

CHECK FOR THE FIVE W’s AND ANY OTHER ESSENTIALS ,[object Object],Conti…

CONCISENESS Conciseness is saying what you have to in the fewer possible words without sacrificing the other C qualities. Conti…

CONCISENESS ,[object Object],[object Object],[object Object],[object Object],Conti…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INCLUDE ONLY RELEVANT STATEMENTS ,[object Object],[object Object],[object Object],Conti…

[object Object],[object Object],[object Object]

AVOID UNNECESSARY REPETITION ,[object Object],[object Object],Conti…

CONSIDERATION Consideration means preparing every message with the receiver (s) in mind – putting yourself in place of receiver. Conti…

CONSIDERATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conti…

FOCUS ON “YOU” INSTEAD OF “I” AND “WE” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conti…

SHOW READER BENEFIT OR INTEREST ,[object Object],Conti…

EMPHASISE THE POSITIVE, PLEASANT FACTS ,[object Object],[object Object],[object Object],Conti…

APPLY INTEGRITY AND ETHICS ,[object Object],[object Object]

CONCRETENESS Communicating concretely means being specific, definite, and vivid rather than vague and general.

CONCRETENESS ,[object Object],[object Object],[object Object],[object Object]

[object Object],USE SPECIFIC FACTS AND FIGURES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PUT ACTION IN YOUR VERBS ,[object Object],[object Object],[object Object]

ACTIVE VOICE V/S PASSIVE VOICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ACTION IN VERBS, NOT IN NOUNS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CHOOSE VIVID, IMAGE-BUILDING WORDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FIGURATIVE LANGUAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USE CONCRETE INSTEAD OF ABSTRACT NOUNS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADJECTIVES AND ADVERBS ,[object Object],[object Object],[object Object]

Sensory Appeal ,[object Object],[object Object],[object Object],[object Object]

CLARITY Clarity means getting the meaning from your head to the head of your reader, in its original sense & spirit.

CLARITY ,[object Object],[object Object],Conti..

[object Object],[object Object],[object Object],[object Object],HOW TO ACHIEVE CLARITY Conti..

CHOOSE SHORT, FAMILIAR, CONVERSATIONAL WORDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conti..

CHOOSE SHORT, FAMILIAR, CONVERSATIONAL WORDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conti..

CONSTRUCT EFFECTIVE SENTENCES AND PARAGRAPHS ,[object Object],[object Object],[object Object],[object Object],[object Object],Conti..

USE SHORT SENTENCES ,[object Object],[object Object],Conti..

UNITY, TO EXPRESS MAIN IDEAS ,[object Object],[object Object],Conti..

COHERENCE, FOR CLEAR MEANINGS ,[object Object],[object Object],[object Object],Conti..

EMPHASIS, FOR FORCEFUL, CLEAR EXPRESSION ,[object Object],[object Object],[object Object],Conti..

ACHIEVE APPRPPRIATE READABILITY & LISTENABILITY ,[object Object],[object Object],Conti..

COURTESY Courtesy is the respect, sincerity and empathy that your recipient / audience desires and deserves. Conti..

COURTESY ,[object Object],[object Object],[object Object],Conti..

[object Object],[object Object],[object Object],COURTESY Conti..

BE SINCERELY TACTFUL, THOUGTFUL, AND APPRECIATIVE ,[object Object],[object Object],Conti..

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OMIT EXPRESSIONS THAT IRRITATE, HURT, OR BELITTLE ,[object Object]

IRRITATING EXPRESSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUESTIONABLE HUMOR ,[object Object],[object Object]

GRANT AND APOLOGIZE GOOD-NATUREDLY ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],CORRECTNESS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assignment # 2

(2) 7 Cs

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to (2) 7 Cs

Similar to (2) 7 Cs (20)

Recently uploaded

Recently uploaded (20)

(2) 7 Cs