1. It's a fact... Facebook has beaten Google as the most popular web site on the planet.
With over half a billion users logging in to their Facebook accounts every day to check what their
friends have to share or say, it's just insane to not tap into this incredible market to market and
promote your business.
The best way to go is to create a Facebook "Fan Page".
A Fan Page is just a simple page that allows you to post updates to your fan base (also called fans, or
followers), in the form of text, photo, link, or a video.
Here's an example of a Fan Page
Fan pages are free to build, and you don't need any html knowledge to get started. Just login to your
Facebook account, and you will find all the details there to create a page.
The first thing you need to do is add an image (or a company logo) that represents your business.
You want people to know who you and your business are.
Then you can add some interesting content to your page. Post links to useful articles on your blog or
website, or give away a special report that may help people solve a problem.
You don't need to be the author of an article that you want to share, you can just link to other articles
or blog posts.
Never direct sell products via your fan page. Be helpful instead, offer good advice, so your fans will
not "Unlike" your page because you constantly bombard them with promo's and offers.
If you want to sell a product or service, do it in a unobtrusive, friendly way. Nobody likes to be sold
too. People are not stupid. You can for example post an update that you are working on a new
project, and would love to hear other people's opinion.
It is also important to not just let your new fan page visitors land on your "wall".
Instead, you should point them to a special landing page when they arrive on your fan page. This is
easy to do by using the fbml tab in the application settings.
You can use any html editing software to create a landing page (where people can get something for
free if they "like" your page, works just like a squeeze page on a standard web site), and present this
page as your home page to all your new visitors.
Click here to download a free Fan Page Template that you can customize to your own style.
Make this squeeze page your "Welcome Page" in the application settings.
Once done, you can add fans to your fan page by inviting all your friends, JV-partners, subscribers
and customers, so they will know when you have something to share or announce.
It only takes a simple click on the "Like" button, and they will be getting all your updates in their
newsfeed whenever you post something to your fan page.
It works like magic... try that with a simple email message ;-)
Click here to find out how to create a viral fan Page.
To succeed with Facebook fan page marketing, it's common practice to engage your fans by asking
them questions or inviting them to a poll that you created. The more fans you can get to interact on
2. your page, the more exposure it will get.
Remember, when people add something to your fan page, a comment, link, photo, or video, all their
friends will see this in their newsfeed, and as a result your fan page can get more traffic and new
fans.
The majority of Facebook users are very social people, and will visit the page that their friends like or
interact on... and many of them will also like your fan page if they find it interesting, informative or
funny.
Once the viral effect gets started, you will see new fans coming to your page daily, without you doing
any work... and your web site traffic and sales will grow on autopilot.
Click here to get a free report on how to make $500 a day with Facebook Fan Pages.