This 3 sentence summary provides the key information from the document:
The document discusses SXSW and the "fear of missing out" or FOMO that occurs with the large number of talks, events, and activities happening simultaneously each day. It acknowledges that stunts and promotions from brands can add to the FOMO. The document concludes by suggesting people say no to FOMO and not feel obligated to try and experience everything during SXSW.
2. 1 x SPEAKER
1 x HEAD OF LABS
1 x COMPETITION WINNER
1 x ME
3. AN APOLOGY
This presentation makes liberal reference to and
frequent use of the phrase “FOMO”.
(the fear of missing out)
“FOMO” is a word I personally avoid unless muttered
with blunt sarcasm. I have heard it so frequently in
SXSW that I have it lodged into my brain - this is my
chance to get it out.
18. “Just when you think you’ve
discovered every awful aspect
of humanity, along comes a new
and innovative way to despise
people you barely even know.
Meerkat is that thing.”
- Venture Beat
Annual competition to go.
Marlen – women in tech
Marc – Labs, tech innovarion
Martin – talking about games marketing
Me – I got to go gonzo
Navigating the glutinous list of speakers, socials, screenings, performances and parties is overwhelming.
Something that I noticed this year over and above other years was the overwhelming sense that other better things might be happening elswhere.
Daunting schedule – talks
Feeding off the fomo, registers you for all the free parties autmatically
= SPAM
Feeding off the fomo, registers you for all the free parties autmatically
= SPAM
Feeding off the fomo, registers you for all the free parties autmatically
= SPAM
Feeding off the fomo, registers you for all the free parties autmatically
= SPAM
Gaming the FOMO
Brands everywhere. Publicity stunts
Macdonnalds did it with scale. Texan scale scale.
They had a huge food truck, giving out free chips.
I thought it strange that MCD was there, no real cache with tech or music industry, just lots of money
Ronald McDonald statues urged you to take selfies with him, as if some ironic Instagrams could undo decades of McDonald’s being a deeply uncool, casually vilified brand.
Bump into books
Your next read might be literally around the corner. Squirl bridges the gap between books and the real world. The places you pass by become portals into the stories unfolding right where you are standing.
App “Quivver”
weren't prepared for how much of a media frenzy
Dating app that allows humans not algorhytms to chose each other.
But it got som much coverage they freaked out and didn’t own up to the stunt.
And then this guy gets handcuffed arrested and runs away.
I no longer know whats real and whats made up.
Overload. Confusion. Minial takeout.
Pete cashmore,
Tony Hawk
Jimmi fallon
Perfect for behind the scenes selfie stick weilding vloggers.
Twitter really hates it, they tried to block some of the social piggybacking
Don’t worry about missing out. No matter what you see you’ll learn
Don’t worry about missing out. No matter what you see you’ll learn