THink about the path to purchase, especially when it comes to B2B

1. Social media and B2B

2. Source: http://thisisindexed.com

3. Social networks for business

4. A business Twitter account

8. TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

10. Today ’s Smartphone has the storage capacity of a Y2K computer