A presentation I gave to MBA students at the University at Buffalo

1. A brief look at Web 2.0 An exploration of social networks 2009

8. Marketing pre-internet Space defined by Media Owner Brand in control One way, brand speaking Repeating the message Focused on the brand Entertaining Brand created content TRADITIONAL MEDIA

23. Web 2.0 -- a chart Web 1.0 Web 2.0 O’Reilly Media Ofoto Flickr Akamai BITorrent Britannica Wikipedia Personal sites Blogs Evite Upcoming, Facebook events Cyber-squatting Username squatting Publishing Participation Stickiness RSS Double click Google Adsense CMS Wikis

28. Social Networking

30. Social Networks

32. Marketing Space defined by Media Owner Brand in control One way, brand speaking Repeating the message Focused on the brand Entertaining Brand created content TRADITIONAL MEDIA

33. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

34. Social Networks

40. Facebook Pages

44. MySpace

52. LinkedIn.

54. Second Life

58. Wikipedia

60. A Top Stumbler

64. Flickr