The last of the presentations in Rochester.

1. A brief look at Web 2.0 Brought to you by Time Warner Cable Business Class Twitter use #TWCBC

2. This presentation is brought to you by

3. Time Warner Cable Business Class

4. This is me

5. This is also me:

6. This is also me:

8. Social media presence

9. Social media presence

11. THE INTERNET

14. Buy this “ Did you see this?” “ Yeah, Waddja think?” “ Fail . Not convinced” “ I luv it.” “ Really ? Why?” “ Do you know what it does?” “ Tell me..” “ Well , I tried it on my 2 kids And…” Pam: Joanne: Abby: Jen : John : Dave: Joanne: Mitch: Sara: WOW Brand X:

15. 1.0 2.0

19. Social Networks

21. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

24. A DEEPER DIVE

25. Social Networks

32. Facebook Pages

40. LinkedIn

50. Delicious

52. Delicious

58. Wikipedia

61. Yelp

63. Yelp

65. Meet Google

70. Google Maps

72. Google Maps

73. Add your business

74. Opportunity

76. This is how a huge brand does it

77. The Axe Effect

78. My site