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the ayllu initiative
putting social enterprise on the map




           Melissa Richer
     melissa@aylluinitiative.org
         Brazil • New York
What We Do
     INFORMATION is our product. We believe the field of social enterprises
     operating in BOP markets can only mature with information. Information is
     needed for maturity, scaling impact, and reaching millions more people.

                             Collect                     Analyze                  Share
We track the most BOP        We get to know them,         We analyze it           We distribute it in a
social enterprises in the    and they submit data         according to what       customized format
world (we also track their   & information every 6        clients want to know.   that is easy to digest.
supporters).                 months.


                                                     VisionSpring
  DEFINITION: We focus                               sells reading
  on social enterprises in                            glasses to
  BOP markets that are                               the poor on
  mission-driven (aim to                             3 continents
  solve a root cause of
  poverty) and on track                                         Mandalla
  to break-even                                                helps small
  (sustained through                                            farmers
  revenue).                                                     succeed
                                                                in Brazil
Why We Do It (The Opportunity)
Results from     Social        73% of social enterprises want better information.
 Ayllu survey    Enterprise “It’s time to move beyond anecdotes to collective data. I
 of 32 social    Demand     want benchmarks and context.” – Kelly Michel, Vox Capital
 enterprises
     and         Funder/            92% of funders would pay for better information.
25 ecosystem     Investor      “I want to know how I fit into the global picture and what I
    actors       Demand          can learn from my peers.” - Anand Shah, Sarvajal Water


                     Information is a missing link.

                • Little information is available and it is quickly
     Scarce
                outdated and rarely updated.
              • Available information lacks consistency and
              comparability, and is hard to quantify.
  Unreliable
              • Due diligence is expensive and difficult; most
              information is anecdotal.
              • It is fragmented by theme and market.
 Inaccessible • It is not well-organized and it is hard to find.
              • It is very often undocumented.
How We Do It
                                           SURVEY
                             Business                   Ecosystem
 Collect              • business model             • social enterprises
                      • impact metrics             • funders
                      • projections/goals met      • companies
                      • financials                 • regulation
                      • challenges                 • nonprofits
                      • innovations                • MFIs
                      • etc.                       • etc.

  Analyze                  Best Practices   Connectivity     Benchmarks
                              Trends      Business Models   Historical Data
                              Impact                         Case Studies

               Funders/          Social
   Share       Investors       Enterprises
                                                Academia        Corporations


       Better   =           Better      =          Scaling Impact
    Information            Decisions         (Millions of $USD saved)
What We Produce
    Analyze

      REPORTING
  We interviewed 32
social enterprises in 17
  countries. Here is a
sample of the analysis.
                           Solutions Map Example
        Financing Challenge                     Financing Solution
  Sarvajal has a water purification       SELCO’s customers can’t afford a 15%
  machine, but it is too expensive for    down payment on electricity. SELCO
  the entrepreneurs to purchase           made a deal with big banks to
  upfront. As a result Sarvajal has to    guarantee the customer’s loan.
  assume the debt because it can’t find   This strategy is something Sarvajal
  an investor to purchase and lease       may consider adopting instead of
  back its technology.                    operating leases.
How We Make Money
               Share                             Some clients
                                                 can pay a lot.
  Corporations &
  Large Funders         Funders &
                                                       And they subsidize
                        Universities                  clients who can only
                                                           pay a little.
                     Social Enterprises
Products

     iuMAP             Membership           Reports               Consulting
    Platform to      Premium access      Sector reports,     On-demand data,
interact with data      to iuMAP &        including an        due diligence,
& ‘solution maps’       customized       Annual Report           maps, &
 of challenges &       information                           advisory services.
   innovations.      provided by Ayllu

     Free             Sliding Scale       Sliding Scale           Fee-based
How We’ll Scale
                                                                 How do we build
                             We aim to survey                     our database?
# BOP Social                   every social
Enterprises                                                     SPONSORS & CLIENTS
                                enterprise
6000                          (& track every                    We map by industry &
                             ecosystem actor)                  market ecosystem to get
5000                                                            statistically significant
                                                                     sample sizes.
4000                                             By 2013,      These maps are paid for
                                                we aim for           in 2 ways:
3000                                               our           Sponsors & Clients
                Triple in
                 size by                        database     For example, an energy map
2000                                             to grow      could be sponsored by an
               December
                                                   10x             energy company.
1000                                                         Or Ayllu could be hired by an
                                            # Tracked           investor to do a map of
                            3x              # Surveyed                  energy.
   0
                                                              In both cases Ayllu shares
                                                                  findings on iuMAP.
How We Fit into the Global Landscape

Source         Focus       Differentiators

                           Ayllu is working with GIIRS to align our surveys. We
            Ratings for
GIIRS                      hope to share information and encourage social
            Funders
                           enterprises to get GIIRS rated.

                           We’re incorporating IRIS metrics into our surveys and
            Standard       are encouraging social enterprises to adopt them. We
IRIS
            Metrics        will provide feedback to IRIS on how social enterprises
                           are responding to IRIS metrics.

                           Ayllu will play a similar role to MIX Market for the social
MIX         Microfinance
                           enterprise sector, although we will provide different
Market      Sector
                           information products and advisory services.

                           Like Bloomberg, Ayllu will customize information from
            Financial &
Bloomberg                  its database to users’ needs. Like Gartner, Ayllu will be
            Technology
& Gartner                  a hub for independent contractors worldwide, who can
            Sectors        use our database for consulting projects and reports.
                                                                                         8
Who We Are

                   Team                        Selected Advisers
      42 years total work experience    • Scott LeFevre
      on 5 continents in the private,     International Youth Foundation
         public, and social sectors     • Rodrigo Brito
                                          Aliança Empreendedora
     Full-Time                          • Jason Fairbourne
     • Melissa Richer (Founder)           Microfranchise Solutions
     • Nate Heller (COO)                • Eric Leenson
     • Melanie Quall (Intern)             Instituto Ethos &
     Volunteers ( 40 hrs/week)            Progressive Asset Mgmt
     • Monica (Analyst)                 • Francisco Noguera
     • Evan, Daryl, Dexter (Map)          Next Billion
     • Curtis (Database)                • Kelly Michel
     • Shital, Tayo (Next Billion)        Artemisia & Vox Capital
     • Evan F. (Accounting)             • Greg Van Kirk
                                          CE Solutions
                                        • Morgan Simon
                                          Social Venture Network
What We’ve Accomplished
      Partnerships        Finalist                 Published




                                                    Database
                                                • 370 enterprises
                                                • 57 countries
                                                •210 ecosystem
                                                 actors

                            iuMAP’s launch      Methodology
                            with Next Billion   for collection,
                            had visitors from   analysis, and
                            78 countries in     distribution.
                            first month.

        We built a global foundation and are
      now ready to bring Ayllu to local markets
Why Ayllu Matters (in their words)
                     FUNDERS                              SOCIAL ENTERPRISES
     “Measuring scale and impact at the          I know my peers, but it’s hard to keep up
      network level...is a more accurate          with their rate of innovation. How can I
     measure of the true scale of social             learn from their latest successes?
   change and a better way for investors to                  - John Keane, Solar Aid
        gauge the return on their social
       investment.” - McKinsey Consulting           “We have our heads down, trying to
     “If we could get 80% of market data             get the right operational strategy.
    from a third party, and it was reliable,         Maybe someone else has already
          we would make 33% more                       discovered a similar strategy
                investments.”                         and we don't know about it.”
          - Ross Baird, First Light Ventures               - Peter Eliassen, VisionSpring

      “A map is highly demanded and its                  iuMAP TESTIMONIAL
         value for deal flow and due                   I love this! Game changer.
          diligence is tremendous.”                                 - Mike
      - Graham Macmillan, Citibank Foundation
                                                This is going to be an amazing resource for
                                                 our sector - it's time we mapped out all of
     “Investing with good information is
      good business. Investing with bad          our collaborative social enterprise efforts
        information is risky business.”         across the developing world and shared our
      - Morgan Simon, Social Venture Network            knowledge and connections!
                                                 - Nilima Achwal, William Davidson Institute

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Ayllu Overview

  • 1. the ayllu initiative putting social enterprise on the map Melissa Richer melissa@aylluinitiative.org Brazil • New York
  • 2. What We Do INFORMATION is our product. We believe the field of social enterprises operating in BOP markets can only mature with information. Information is needed for maturity, scaling impact, and reaching millions more people. Collect Analyze Share We track the most BOP We get to know them, We analyze it We distribute it in a social enterprises in the and they submit data according to what customized format world (we also track their & information every 6 clients want to know. that is easy to digest. supporters). months. VisionSpring DEFINITION: We focus sells reading on social enterprises in glasses to BOP markets that are the poor on mission-driven (aim to 3 continents solve a root cause of poverty) and on track Mandalla to break-even helps small (sustained through farmers revenue). succeed in Brazil
  • 3. Why We Do It (The Opportunity) Results from Social 73% of social enterprises want better information. Ayllu survey Enterprise “It’s time to move beyond anecdotes to collective data. I of 32 social Demand want benchmarks and context.” – Kelly Michel, Vox Capital enterprises and Funder/ 92% of funders would pay for better information. 25 ecosystem Investor “I want to know how I fit into the global picture and what I actors Demand can learn from my peers.” - Anand Shah, Sarvajal Water Information is a missing link. • Little information is available and it is quickly Scarce outdated and rarely updated. • Available information lacks consistency and comparability, and is hard to quantify. Unreliable • Due diligence is expensive and difficult; most information is anecdotal. • It is fragmented by theme and market. Inaccessible • It is not well-organized and it is hard to find. • It is very often undocumented.
  • 4. How We Do It SURVEY Business Ecosystem Collect • business model • social enterprises • impact metrics • funders • projections/goals met • companies • financials • regulation • challenges • nonprofits • innovations • MFIs • etc. • etc. Analyze Best Practices Connectivity Benchmarks Trends Business Models Historical Data Impact Case Studies Funders/ Social Share Investors Enterprises Academia Corporations Better = Better = Scaling Impact Information Decisions (Millions of $USD saved)
  • 5. What We Produce Analyze REPORTING We interviewed 32 social enterprises in 17 countries. Here is a sample of the analysis. Solutions Map Example Financing Challenge Financing Solution Sarvajal has a water purification SELCO’s customers can’t afford a 15% machine, but it is too expensive for down payment on electricity. SELCO the entrepreneurs to purchase made a deal with big banks to upfront. As a result Sarvajal has to guarantee the customer’s loan. assume the debt because it can’t find This strategy is something Sarvajal an investor to purchase and lease may consider adopting instead of back its technology. operating leases.
  • 6. How We Make Money Share Some clients can pay a lot. Corporations & Large Funders Funders & And they subsidize Universities clients who can only pay a little. Social Enterprises Products iuMAP Membership Reports Consulting Platform to Premium access Sector reports, On-demand data, interact with data to iuMAP & including an due diligence, & ‘solution maps’ customized Annual Report maps, & of challenges & information advisory services. innovations. provided by Ayllu Free Sliding Scale Sliding Scale Fee-based
  • 7. How We’ll Scale How do we build We aim to survey our database? # BOP Social every social Enterprises SPONSORS & CLIENTS enterprise 6000 (& track every We map by industry & ecosystem actor) market ecosystem to get 5000 statistically significant sample sizes. 4000 By 2013, These maps are paid for we aim for in 2 ways: 3000 our Sponsors & Clients Triple in size by database For example, an energy map 2000 to grow could be sponsored by an December 10x energy company. 1000 Or Ayllu could be hired by an # Tracked investor to do a map of 3x # Surveyed energy. 0 In both cases Ayllu shares findings on iuMAP.
  • 8. How We Fit into the Global Landscape Source Focus Differentiators Ayllu is working with GIIRS to align our surveys. We Ratings for GIIRS hope to share information and encourage social Funders enterprises to get GIIRS rated. We’re incorporating IRIS metrics into our surveys and Standard are encouraging social enterprises to adopt them. We IRIS Metrics will provide feedback to IRIS on how social enterprises are responding to IRIS metrics. Ayllu will play a similar role to MIX Market for the social MIX Microfinance enterprise sector, although we will provide different Market Sector information products and advisory services. Like Bloomberg, Ayllu will customize information from Financial & Bloomberg its database to users’ needs. Like Gartner, Ayllu will be Technology & Gartner a hub for independent contractors worldwide, who can Sectors use our database for consulting projects and reports. 8
  • 9. Who We Are Team Selected Advisers 42 years total work experience • Scott LeFevre on 5 continents in the private, International Youth Foundation public, and social sectors • Rodrigo Brito Aliança Empreendedora Full-Time • Jason Fairbourne • Melissa Richer (Founder) Microfranchise Solutions • Nate Heller (COO) • Eric Leenson • Melanie Quall (Intern) Instituto Ethos & Volunteers ( 40 hrs/week) Progressive Asset Mgmt • Monica (Analyst) • Francisco Noguera • Evan, Daryl, Dexter (Map) Next Billion • Curtis (Database) • Kelly Michel • Shital, Tayo (Next Billion) Artemisia & Vox Capital • Evan F. (Accounting) • Greg Van Kirk CE Solutions • Morgan Simon Social Venture Network
  • 10. What We’ve Accomplished Partnerships Finalist Published Database • 370 enterprises • 57 countries •210 ecosystem actors iuMAP’s launch Methodology with Next Billion for collection, had visitors from analysis, and 78 countries in distribution. first month. We built a global foundation and are now ready to bring Ayllu to local markets
  • 11. Why Ayllu Matters (in their words) FUNDERS SOCIAL ENTERPRISES “Measuring scale and impact at the I know my peers, but it’s hard to keep up network level...is a more accurate with their rate of innovation. How can I measure of the true scale of social learn from their latest successes? change and a better way for investors to - John Keane, Solar Aid gauge the return on their social investment.” - McKinsey Consulting “We have our heads down, trying to “If we could get 80% of market data get the right operational strategy. from a third party, and it was reliable, Maybe someone else has already we would make 33% more discovered a similar strategy investments.” and we don't know about it.” - Ross Baird, First Light Ventures - Peter Eliassen, VisionSpring “A map is highly demanded and its iuMAP TESTIMONIAL value for deal flow and due I love this! Game changer. diligence is tremendous.” - Mike - Graham Macmillan, Citibank Foundation This is going to be an amazing resource for our sector - it's time we mapped out all of “Investing with good information is good business. Investing with bad our collaborative social enterprise efforts information is risky business.” across the developing world and shared our - Morgan Simon, Social Venture Network knowledge and connections! - Nilima Achwal, William Davidson Institute

Notas del editor

  1. “Information combined with advisory services is gold. I think Ayllu could be an extremely profitable business.”- Vivianne
  2. Actors … different FOCI/AREAS OF FOCUS