Bureaucracy Media

Bureaucracy and Media How to establish equilibrium? Dr. Mrinal Chatterjee Professor Indian Institute of Mass Communication, Sanchar Marg, Dhenkanal 759 001, Orissa

First, a bit of history ,[object Object],[object Object]

All responses to it must be based on that premise.

While some public administrators in occasional situations may receive positive coverage, that is the exception, rather than the rule.

Civil servants need to accept this harsh media environment rather than bemoan it.

Please remember.. ,[object Object],[object Object],[object Object]

Having said that, let us examine can the situation improve? Can we establish equilibrium?

That precisely mean ,[object Object],[object Object],[object Object],[object Object],[object Object]

We can. For that we have to understand the dynamics of media.

Media dynamics ,[object Object],[object Object],[object Object],[object Object]

Strength and weakness of Media in India: Strength ,[object Object],[object Object],[object Object],[object Object]

Strength and weakness of Media in India: Weakness ,[object Object],[object Object],[object Object]

Media in Orissa: Mainstream Media ,[object Object],[object Object],[object Object],[object Object]

Media in Orissa: Alternate/Social Media ,[object Object],[object Object],[object Object],[object Object]

We are more concerned about mainstream media.

What you expect from media ,[object Object],[object Object],[object Object],[object Object],[object Object]

What the media expect from us? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How do we meet the expectations of the media? And achieve ours’ ,[object Object],[object Object],[object Object]

Decide your Communication goals and key messages ,[object Object]

How to form key messages ,[object Object],[object Object],[object Object]

How to get the message across ,[object Object],[object Object],[object Object],[object Object]

Engagement with Media ,[object Object],[object Object]

Engagement with Media: Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Engagement with Media: Form ,[object Object],[object Object],[object Object]

Engagement with Media: Response ,[object Object],[object Object],[object Object]

Engagement with Media: Ways and Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engagement with Media: Relationship ,[object Object],[object Object],[object Object]

Engagement with Media The Spokesperson ,[object Object],[object Object],[object Object]

Handling antagonistic media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FAQ: How do I ensure my opinions are not misrepresented? ,[object Object],[object Object],[object Object],[object Object],[object Object]

FAQ: How do I control the interview to ensure the points I want to make are made? ,[object Object]

New Horizons: Internet ,[object Object],[object Object]

New Horizons: Mobile phones ,[object Object],[object Object],[object Object]

New Horizons: Social Media ,[object Object],[object Object],[object Object],[object Object]

New Horizons: Online community ,[object Object],[object Object]

To end, some tips to deal with media ,[object Object],[object Object],[object Object],[object Object]

Articles you can read ,[object Object]

Books you can refer.. ,[object Object],[object Object],[object Object]

Surf the following sites for more info. ,[object Object],[object Object],[object Object],[object Object]

For info regarding short courses, training in media handling, surf.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You. I’ll be grateful for your feedback. [email_address] 06762 225975, 224274

Bureaucracy Media

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